Full On-Page SEO Checklist 2024 (With Strategy)
If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages. Marketers and business owners need to know the critical ranking factors that…
Ashima Jain
What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
10+ Reasons Why Digital Marketing is Important in 2024
Marketing has existed ever since humans learned how to trade. It is all about connecting with your audience at the right place and time. With the rise of the internet, you can easily connect with your audience through digital marketing. Digital marketing is a big world that intimidates many small business owners. It can feel…
Puja Sutar
What is Lead Generation in Digital Marketing? With Strategies
Suppose you are a street vendor selling chopsticks. You make a sale by engaging with individuals and convincing them to buy your product. However, with so many people passing by, engaging with all of them is impossible. So, how do you decide who to approach? The key is to target those in the market for…
How to Create Digital Marketing Portfolio? Full Guide 2024
The road to becoming a digital marketer has many steps, including creating a way to exhibit your talents and demonstrate your capabilities to new customers and potential clients. Creating a portfolio for digital marketing is the best way to accomplish those goals. While you might typically think of a portfolio as something only photographers, writers,…
What is PPC Advertising? Pay-Per-Click in Digital Marketing
Understanding the mechanisms behind online advertising is crucial for anyone looking to advance their career in marketing or grow their business. At the core of this digital marketing toolkit is PPC, or Pay-Per-Click advertising, a model that has transformed the way brands reach their audience. But what is Pay-Per-Click advertising, and why is it so…
Digital Marketing Executive Job Description (JD for 2024)
Crafting a captivating digital marketing executive job description is decisive in attracting suitable candidates. It’s essential to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like…
150+ Digital Marketing Terminologies (Terms & Glossary)
Is keeping up with all the digital marketing terms and jargon daunting? Whether you are a student, a fresher, or an experienced professional, these important terms of digital marketing and concepts can help you keep up with conversations. A digital marketer must know what every digital marketing term means. The what and why are essential…
Major Functions of Search Engine (How Search Engines Work)
Anyone who’s ever looked up anything online has likely wondered how search engines work their magic and how they always deliver exactly what we are looking for. There is a significant communication platform between your target audience and the website: Search Engines. They allow users to find your website by searching for specific keywords, thus…