What are some of the most common digital marketing interview questions? How to answer them? Whether you are a fresher, intern, experienced, or a manager, we have covered some top questions asked in a digital marketing interview.
Everyone is aware of the basic rules about preparing for an interview, like – pick a nice clean, corporate wear, don’t wear too much perfume, and thoroughly research the company beforehand. These are the simple rules to follow, but when you receive a call for a job interview, with a lot of happiness, a few terror kicks in when you think, “how to prepare for a digital marketing job interview?“
We know job interviews can instill fear even in the smartest of candidates. You look for answers to many questions like “what will they ask?”, “What are some common questions asked in a digital marketing interview?”, “what if they ask anything that I don’t know?”, etc.
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It’s obvious to think of these questions. But, you need to keep yourself calm, and your mind focused. Let’s look at some tips to prepare for a digital marketing interview.
Digital Marketing Interview Tips
-Prepare, Research, and Know Your Stuff
Before going for an interview, you need to prepare thoroughly to come across as a confident candidate. You need to demonstrate why you are the perfect candidate for the particular job role and your passion for the job and company.
Your research should be focused on: how your experience fits the role’s requirements, what the brand is trying to achieve, and what can you do for the brand to achieve the goal?
Since it is a digital marketing interview, you should know what they are doing online. Investigate all possible marketing avenues like Twitter, SEO, newsletter subscriptions, and LinkedIn.
As you conduct your research, note down all the important points, write down the suggestions if you have any and how you could improve their digital presence. If you are asked for suggestions in the interview, you can then answer.
Additionally, if you are a fresher or intern, then it makes sense to go for an advanced digital marketing course to acquire the essential skills.
-It’s Okay to Not Know Everything
Digital marketing is a varied field, with everything from SEO to social media marketing to marketing automation falling under the digital umbrella.
If you can do most of the job as described in the job role but are a little shaky in one or two areas, don’t panic. Rather make your point clear.
For example, if SEO isn’t your strong skill, but it’s something the eligible candidate has to work on, you can say something like, “While my previous roles didn’t allow for much SEO experience, I’ve taken it upon myself to learn this skill and stay updated.” The interviewer will appreciate your honesty and your initiative to learn more.
If you want to prepare yourself for an SEO job, then acquire the required skills with an SEO course.
-Talk in Figures & Achievements
No one likes to listen to a long story in an interview. The interviewer wants to hear short and crisp answers with figures and achievements.
You can easily secure the job profile by preparing a few stories from your career that highlight your creativity and ability to succeed in the role.
All you need to do is – take out your CV and the job description. Now go through each requirement listed for the job and note down similar achievements you accomplished in the previous roles. For example, if one of the requirements is to grow the brand’s online presence, you can let them know of the time when you smashed your KPI of a particular campaign.
Now flesh out each point, keeping your stories short and simple. Start with the why – why your company felt it was important to achieve this particular goal at the time, then add a KPI (the figure you had to achieve), the timeframe it took to achieve that goal, how you did it, and lastly, your outcome.
Digital Marketing Interview Questions and Answers For Freshers
Whether you are new to the digital marketing field or a professional, attending a job interview is a part of the process of pursuing the job you have always dreamt of. To make a good impression on the interviewers, you must practice some below-mentioned entry level digital marketing interview questions and answers.
Q. What is the role of social media in digital marketing?
Ans. Social media is an important pillar of digital marketing. And in this digital world, with the increase in social media users, interviewers are likely to question you about your social media knowledge.
The use of social media is very important in digital marketing. It is fast, convenient, and has an extensive outreach across different demographics. You can post images, videos, and other content to increase your audience engagement and website traffic. These strategies will help you to get more conversions, build better brand awareness and achieve your marketing goals.
Q. What do you understand by digital marketing?
Ans. Digital marketing is all about the tactics used for building a brand via online channels. It includes various techniques like SEO, SEM, Email Marketing, Link building, PPC, Affiliate Marketing, etc.
Q. What are the most effective ways to increase traffic to your website?
Ans. The best and effective ways to increase traffic to your website are-
- Paid search
- Content marketing
- Content optimization
- Display advertising
- Linking Internally
- Posting content on LinkedIn
- Writing crisp headlines
- SEO activities
- Guest blogging
- Email marketing
- Targeting long-tail keywords
- Seeking referral traffic
Q. What are the different types of Digital Marketing?
Ans. Different Digital Marketing aspects are –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM
- Email Marketing
- Content Marketing
- E-commerce Marketing
- Social Media Marketing
Digital Marketing Internship Interview Questions
While preparing for an internship interview, be clear that the interviewer just wants to see how confident you are and not your theoretical knowledge. So, he will probably ask some simple questions related to digital marketing or questions about you.
Q. Why are you interested in pursuing a career in digital marketing?
Ans. Explain the reasons why you are keen on choosing digital marketing as your career and the challenges you are looking forward to facing. Some of the answers can be –
- A career in digital marketing is high in demand in the present and in the near future, so you want to pursue a career in it.
- Digital Marketing is an ever-changing field, and you want to have a career that has such fast-paced changes, as you want to keep learning something new.
- You are inclined towards creativity & technology, and digital marketing gives you that opportunity to explore both.
Q. What is the difference between marketing and sales?
Ans. This question is sometimes asked if you’re a fresher to know your mindset. The job interviewer wants to know if you are aware of the functions of both departments. Many a time, when the candidate is not from the marketing background, tends to mix up the two. In a nutshell, marketing is about building awareness and bringing in leads, while sales is about closing those leads.
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Questions Asked in Digital Marketing Job Interview
Questions asked in the job interview depend on various aspects like job position, job role, the company, and the interviewer. Let’s see the kind of questions that can be asked in a digital marketing job interview.
Q. Explain PPC or Pay Per Click advertising.
Ans. Pay-Per-Click (PPC) is also known as Cost Per Click is an online advertising model used to direct traffic to websites. In this technique, advertisers pay a fee to the publisher (website owner or host of the website) every time when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
Q. Describe SEO.
Ans. Search Engine Optimization is the art and science of increasing the quantity and quality of website traffic by increasing the visibility when the users search for products or services related to any business on search engines. The better visibility of your pages in search results, the more likely you are to grab the attention and attract customers.
Q. Explain keywords. How important is it for SEO?
Ans. Keywords are the most significant element of Search Engine Optimization. People use keywords to search for a product or service on the internet.
They are important for better rankings in the search engine result pages (SERPs). The keywords you use to include in your content will determine the kind of traffic you want to get to your website. This will help your website’s pages to rank higher in search engines which makes it easier for people to find your website.
Q. How do you categorize digital marketing?
Ans. Digital marketing is categorized into two segments:
Inbound Marketing: This technique takes the help of social media, digital content in e-books, e-newsletter, or webinars to increase the number of clicks and learn more about a company and its services.
Outbound Marketing: This segment includes placing ads, cold calls, e-mails, or reach out to potential customers through digital mediums
Q. What is the difference between SEO and SEM?
Ans. SEO enables your website to appear in search engine results while SEM is search engine marketing to purchase a space on a search engine result page.
Q. What can you do to improve your conversion rates?
Ans. The conversion rate can be increased by testing different website elements, especially on a landing page. Also, you can experiment with layout, functionality, and style on landing pages.
Q. What is Google Ads?
Ans. Google Ads is the most popular online advertising service offered by Google to help marketers reach their potential customers. Businesses use this service to display the ads on Google and grow the business. It is the most famous PPC advertising technique in the world. It allows businesses to set a fixed budget for ads, and the payment is made when the users click on the ads. Google Ads service is focused on keywords.
Q. What is on-page SEO and off-page SEO?
Ans. Search engine optimization can be divided into two categories: on-page SEO and off-page SEO. Both are important for the success of an SEO campaign.
On-page SEO focuses on optimizing the parts of your website that are within your control.
Off-page SEO is more about increasing the authority of your domain through content creation and acquiring backlinks from other websites. In simple words, On-page SEO looks at what your site is about and Off-page SEO looks at how popular your website is.
Digital Marketing Executive Interview Questions
Say, if the job position offered to you is for a Digital Marketing Executive, then what can be the expected questions?
The important part of a digital marketing executive’s job is to engage with the community online. This can be achieved through different social media platforms such as Facebook, Instagram, and Twitter. The digital marketeer aims to reinforce the business goal through the posts that are created across social media platforms. Their main motive is to increase interaction and monitor the measurability of the posts in relation to the target audience.
If you’re preparing for a digital marketing executive interview, here is the list of questions you must be prepared for-
Q. What Types of content make up an effective digital marketing campaign?
Ans. Digital content falls under these main categories:
Social Media: a social media presence acts as a tool for amplifying your overall SEO and brand awareness efforts.
Blog Posts: articles that allow you to identify your audience’s problems and ways to solve them.
Guides and eBooks: longer form resources that allow you to explore blog topics at greater length.
Video content: videos that cover topics your audience likes to watch (often posted on platforms like YouTube, which can then be posted on your website).
Podcasts: audio content that can be hosted on your website and downloaded by your audience.
Marketing Emails: newsletters and product announcements sent directly to potential customers.
Q. What are some of the best practices on Twitter?
Ans. Always use hashtags and mentions. This will mean more people can see your tweets and retweets. Some of these people might have big followings that will benefit your company. Twitter is a great tool to have a conversation with customers, so make sure to reply to their tweets as much as possible. Use hashtags to connect the conversation with other conversations on related topics.
Suggested reading: Top 10 Latest Digital Marketing Trends in 2021 for SMBs
Q. Give us an example of a marketing campaign that did not work out and how you handled the situation?
Ans. The interviewer will ask this question to know how you handled a failed plan, as this is an inevitable situation. It is important that you know why the strategy failed and what you learnt from the past experience.
Campaigns may fail due to different reasons, including poor research or groundwork, poor planning, or ineffective communication. Be confident and open about why the campaign failed, take accountability, and focus on what you learnt.
Digital Marketing Manager Interview Questions
Here are some of the questions that can be asked in a job interview for a Digital Marketing Manager.
Q. What are your favorite emerging digital marketing trends?
Ans. If you want to create some creative marketing campaigns, you need to be updated with the latest innovative campaigns. This question will allow the interviewer to know that you follow the latest digital marketing trends. If you have liked any campaign recently, talk about it freely and tell them what did you like the most about the campaign and how you could have used your ideas to make it more innovative.
Q. If we select you for this job, what strategies would you suggest we implement, and why?
Ans. This is a critical question, and the recruiting manager wants to know how you will perform in this specific position.
Tell them about what you are capable of achieving in the future. It’s important to use this opportunity and show how well you are aware of their brand and what value you can bring to this company in the future.
Read some more questions for digital marketing interview for a managerial job role.
- Talk about one of your most effective campaigns and what made them so effective?
- How will you handle negative feedback about your brand?
- How do you know when a campaign has failed? What metrics do you use?
- What is your approach to structuring a marketing budget?
- Describe a time you worked with a team to create a campaign on a fixed budget.
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Additional Interview Questions for Digital Marketing Job
Let’s look at some more important questions that are expected to be asked in a digital marketing job interview.
- What are the key areas where you can use keywords to optimize site ranking?
- What are the characteristics of “bad links”?
- Explain PPC or Pay Per Click advertising and Google Ads.
- What are the primary models for determining PPC or pay-per-click?
- What are the most effective online marketing tools?
- How is content marketing different from content strategy? Provide some examples of each.
- What KPIs do you use in social media reporting?
- Why is digital marketing preferred over traditional marketing?
- Explain the most effective ways to increase traffic to your website?
- Describe the sales funnel and why it is important to digital marketing.
Digital Marketing Interview Questions and Answers PDF Download Here
The Final Word
Getting an interview call for the role of a digital marketeer is quite exciting. But it’s also important to remember that nailing a job interview requires more than just answering the questions. So keep that in mind, be confident, fearless and prepare the questions provided in this article. We hope that our tips will help you to land your dream job.
All the Best!