Digital Marketing Executive Job Description (JD for 2024)

Crafting a captivating digital marketing executive job description is decisive in attracting suitable candidates. It’s essential to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. 

The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like to work at your company. 

The digital marketing executive is key to executing the company’s digital marketing campaigns. They are involved in the campaign’s creativity, planning, implementation, measurement, and optimization. Therefore, they must have hands-on experience using diverse digital marketing platforms.

Further, the digital marketing executive works closely with the internal marketing team and/ or digital agencies to achieve the specific company objectives the Head of Marketing sets, such as increasing digital sales, lead generation, brand engagement, and conversions. This blog will give you a clear picture of what a digital marketing career entails and how to get started. 

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About Digital Marketing Executive Job

A digital marketing executive is mostly a junior digital marketing team member. They promote a company’s products and services on social media and other online platforms using numerous digital marketing techniques and ensure the well-ordered implementation of digital marketing campaigns. 

They have creative, analytical, and administrative responsibilities, such as planning campaigns, reaching out to potential leads, planning content strategy, and analyzing consumer responses. Many companies hire freshers or individuals with 2-3 years of marketing experience as digital marketing executives. 

The digital marketing executive is responsible for running various marketing campaigns over multiple platforms, allocating the budgets and timelines for each campaign, and executing these campaigns. 

The executives also need to analyze the effect of each campaign and find ways to optimize it to achieve maximum customer focus. Also, they must periodically update social media and website content and maintain customer awareness.

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Digital Marketing Executive Job Profile

Typically, digital marketing executives are responsible for planning, developing, implementing, and managing the digital marketing strategy. Further, they are responsible for managing, guiding, and training digital marketers and other marketing positions in the team.

A clear and precise job description is crucial to attracting the digital marketing executive who best matches your needs.

Also Read: How to Become Freelance Digital Marketer & Get Projects?

Skills Required for a Digital Marketing Executive

A diverse skill set and critical attributes are necessary to excel in what a digital marketing executive does. 

1. Proficiency with Important Platforms

Knowledge of platforms like Yoast SEO for SEO (search engine optimization), Slack for team communication, Buffer and HootSuite for social media management, MailChimp for email marketing, and HubSpot for inbound marketing is vital for efficient campaign execution.

2. Graphic Designing 

Basic graphic design skills are invaluable. They allow digital marketing executives to create visually appealing content, such as videos and infographics, enhance audience engagement, and promote brand identity.

3. Communication Skills

Solid communication and interpersonal skills are equally essential for success in this role. Often, digital marketing executives collaborate with cross-functional teams, including designers, content creators, and sales representatives. Effective communication allows seamless coordination, fostering an environment of creativity and innovation.

4. Time Management

The digital marketer executive is responsible for handling customer queries on time, too. Responding promptly and professionally to user inquiries fosters positive relationships and uplifts customer satisfaction, eventually impacting the company’s reputation.

5. An Eye for Details

A data-driven approach supports all digital marketing activities. Digital marketing executives must analyze customer responses and campaign data using analytics tools, which provide valuable insights into consumer behavior, choices, and campaign performance. Data-driven decision-making aids in refining marketing strategies, optimizing campaigns, and driving better results.

Role and Responsibilities of Digital Marketing Executive

Role and Responsibilities of Digital Marketing Executive

The following are a few of the principal tasks that tell what digital marketing executives do daily:

1. Assisting in Planning Marketing Campaigns

One of the most important tasks for a digital marketing executive is helping the digital marketing consultant or manager plan various digital marketing strategies, such as social media marketing, EM, SEO, content marketing, and more. As digital marketing executives have yet to gain years of skilled experience, they mainly provide suggestions and assist seniors in the industry.

Often, executives create campaigns and track their performance in small companies or businesses with a learn digital marketing team. They perform preliminary research, collect details, study competitor websites, etc.

2. Executing Campaigns

Besides assisting in planning digital marketing campaigns, marketing executives are responsible for optimizing and implementing campaigns. Digital marketing consultants advise solutions and creative ideas to upsurge a brand’s identity on social media platforms—their job is restricted mainly to brainstorming and planning campaigns.

That’s where the digital marketing executive steps in. They communicate with seniors, discuss the campaign objective, and plan their execution. Digital marketing executives primarily supervise marketing campaigns single-handedly.

3. Manage Website and Social Media Platforms

Digital marketing executives’ work includes ideating, planning, and implementing digital marketing campaigns. Their major responsibility is managing social media platforms and the company’s website. They create a content calendar and post content on social media pages accordingly.

They focus on expanding consumer engagement and enhancing brand identity on social media. Additionally, they ensure the smooth running of the company’s website and collaborate with the IT team to mitigate technical glitches in social media accounts, websites, or mobile applications. 

4. Answer Queries of Customers

Digital marketing executives act as mediators between the company and its target audience. One of their responsibilities is communicating with the audience, and customer leads. Hence, another core responsibility of a digital marketing executive is to receive customer queries on the official website or social media platforms and respond to them promptly. This helps build better customer relations.

5. Learning About New Digital Marketing Trends

Digital marketing executives spend significant time learning about changing industry trends. This helps them develop more productive marketing strategies and facilitates excellent campaign planning and implementation, eventually boosting sales and revenue.

6. Editing Videos and Images

Digital marketing executives must learn to edit photos and videos since infographics and videos increase engagement. Therefore, they must possess basic graphic design skills.

7. Coordinating with the Marketing Team

Digital marketing executives collaborate with the sales and marketing teams to inform them about campaign progress. They also share consumer feedback with both teams, which helps them gauge consumer response to several products/ services and refine their marketing strategies accordingly.

8. Focuses on Conversion and Lead Generation

The role of a digital marketing executive aligns with that of a business development manager, too. One of the foremost goals of a digital marketing campaign is to obtain leads and convert them into customers, so digital marketing executives must find reliable online leads via social media platforms and convert them into customers through effective persuasion strategies. 

9. Analyses Consumer Responses to Digital Marketing Campaigns

Data analytics is a pivotal aspect of a digital marketing executive’s job. It helps the marketing team decide their target audience’s choices, forecast campaign responses, and make informed marketing and sales decisions. Using several data analytics tools, digital marketing executives gather information on customers’ reactions to digital marketing campaigns and social media marketing figures.

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Job Description of a Digital Marketing Executive for Different Levels

To attract top digital marketing executives, crafting a comprehensive job description template that outlines the roles, responsibilities, qualifications, and salary expectations at different experience levels is essential.

1. Digital Marketing Executive: Fresher

Job Title 

Digital Marketing Executive (Fresher)

Job Description 

We seek a passionate and proactive individual to join our digital marketing team as a Fresher Digital Marketing Executive. This entry-level position is ideal for recent graduates or individuals with limited experience eager to kick-start their career in digital marketing. The selected candidate will receive comprehensive training and mentorship to develop essential skills and gain hands-on experience in digital marketing.

Key Roles & Responsibilities

  • Assist in executing digital marketing campaigns across multiple channels, including social media, email, and search engine optimization (SEO).
  • Support creating and scheduling social media posts, email newsletters, and other digital content.
  • Conduct market research and competitive analysis to discover trends and opportunities for campaign optimization.
  • Monitor and analyze campaign performance metrics using analytics tools to track progress and recognize areas for improvement.
  • Collaborate with team members to brainstorm creative ideas and contribute to developing marketing strategies.
  • Stay up-to-date on industry trends and leading practices in digital marketing to enhance skills and knowledge.


  • Bachelor’s degree in marketing, communications, or relevant field.
  • Excellent communication and interpersonal skills.
  • Strong passion for digital marketing and keenness to learn and grow.
  • Ability to work efficaciously in a fast-paced, collaborative environment.
  • Basic understanding of concepts and tools in digital marketing.

Salary Range 

₹35,000 – 45,000 per year


Entry-level position with 0-1 years of experience


  • Support digital marketing campaigns 
  • Assist with content creation and analytics
  • Receive training and mentorship.

2. Digital Marketing Executive: Mid-Level

Job Title

Digital Marketing Executive (Mid-Level)

Job Description

We seek an experienced and results-driven Digital Marketing Executive to join our team. The ideal candidate should have 3-5 years of experience in digital marketing roles and a proven track record of success in creating and implementing digital marketing strategies. They will lead digital marketing initiatives, manage campaigns across various channels, and drive business growth through effective online marketing tactics.

Key Roles & Responsibilities

  • Develop and implement extensive digital marketing strategies to achieve business objectives and targets.
  • Manage and optimize digital advertising campaigns to increase brand awareness and drive traffic and conversions, including PPC, display, and social media ads.
  • Conduct keyword research and SEO audits to optimize website content and improve search engine rankings.
  • Created and executed email marketing campaigns, including designing newsletters and analyzing performance metrics.
  • Monitor and analyze campaign performance through web analytics tools to track KPIs and ROI.
  • Stay up-to-date on industry trends and best practices to identify new opportunities and innovative tactics for improving campaign effectiveness.


  • Bachelor’s degree in marketing, business, or a related field.
  • Detailed knowledge of digital marketing channels, tools, and techniques.
  • Strong analytical skills and attention to detail.
  • Excellent communication and project management skills.
  • Must work effectively in a fast-paced, collaborative environment.

Salary Range

₹60,000 – 80,000 per year


3-5 years of experience in digital marketing


  • Develop and implement digital marketing strategies
  • Manage advertising campaigns
  • Analyze performance metrics
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3. Digital Marketing Executive: Senior

Job Title

Senior Digital Marketing Executive

Job Description

We seek a strategic and experienced Senior Digital Marketing Executive to lead digital marketing efforts and drive business growth. The ideal candidate should have 6+ years of experience in digital marketing leadership roles and a proven track record of success in developing and implementing innovative digital marketing strategies. They will be responsible for setting strategic direction, managing budgets, mentoring team members, and driving results through effective online marketing tactics.

Key Roles & Responsibilities

  • Develop and execute an extensive digital marketing strategy aligned with business goals and objectives.
  • Lead and mentor digital marketing professionals’ team, offering guidance and support to drive performance and accomplish targets.
  • Oversee the planning, execution, and optimization of digital advertising campaigns across various channels, including PPC, display, and social media ads.
  • Conduct rigorous market research and competitive analysis to discover trends, opportunities, and threats in the digital landscape.
  • Collaborate with cross-functional teams to make sure alignment and integration of digital marketing efforts with overall marketing and business strategies.
  • Monitor and analyze campaign performance metrics using web analytics tools to track KPIs, ROI, and other vital metrics.
  • Stay updated on industry trends, surging technologies, and best practices to drive innovation and continuously improve digital marketing strategies and tactics.


  • Bachelor’s degree in marketing, business, or a related field.
  • Strong leadership, communication, and interpersonal skills.
  • Excellent analytical and problem-solving abilities.
  • Ability to work energetically in a fast-paced, dynamic environment.

Salary Range

₹90,000 – 1,20,000 per year


6+ years of experience in digital marketing leadership roles


  • Oversee digital marketing initiatives
  • Set strategic direction, managing budgets
  • Mentor team members

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FAQs on Job Description of a Digital Marketing Executive

1. What is the role of a digital marketing executive?

The digital marketing executive works with the internal marketing team and digital agencies to accomplish certain objectives the Head of Marketing sets, such as lead generation, boosting digital sales, brand engagement, and conversions.

2. What are the skills of a marketing executive?

The ability to think of new and innovative ideas to compel a customer to purchase your service or product is essential for a rewarding career as a digital marketing executive. These professionals can use their creativity to brainstorm ideas for advertising or marketing campaigns.

3. How to be a good marketing executive?

6 important traits of the digital marketing executives are:

– Visionary
– Relationship builder
– Passionate and Self-driven
– Multi-talented
– Technologically proficient

4. How to become a digital marketing executive?

Common steps to become a digital marketing executive:

– Complete a bachelor’s degree
– Learn important digital marketing skills
– Consider certifications, boot camps, and courses
– Get your first entry-level digital marketing job
– Earn a master’s degree in digital marketing

5. How to crack a digital marketing executive interview?

– Research about the company. Before going for the interview, thoroughly research about the company
– Learn/Revise fundamentals of Marketing
– Carry proof
– Learn about yourself better
– Learn about future trends in Marketing
– Dress the part
– Be confident


Digital marketing executives are in high demand as businesses realize the potential of digital marketing for business growth. If you are an aspirant, join the best online digital marketing course in India to upskill for your career. The job description of digital marketing executive that we covered above is for you to get an idea of what companies expect. 

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  • Puja Sutar

    Puja Sutar is a proficient Content Writer at WsCube Tech. She holds B.Tech. in Electronics & Communication, and M.Tech. in VLSI Design. Her passion for technology and communication is evident in her insightful articles that simplify complex concepts for readers. Puja's writing is a valuable resource for tech enthusiasts and learners alike.