How to Become a Google Ads Expert? 2024 Guide

Ready to become a Google Ads Specialist? You are about to embark on a thrilling digital marketing adventure!

For a business to promote its offering online, Google Ads is a must. This helps reach people searching and browsing for specific products or services. 

However, only some companies have the in-house knowledge and experience to run effective advertising campaigns with Google Ads. So, where do they go? Well, working with a Google Ads expert is an excellent option since they are experts who help manage ad campaigns.

This thorough blog will provide you with the necessary information and tactics to traverse the complicated terrain of digital advertising and catapult your career to new heights.

What is Google Ads?

A Google-developed online advertising platform, Google Ads allows businesses to produce and show advertisements across Google-owned platforms. It uses a pay-per-click (PPC) approach. Here, advertisers bid on specific keywords and only pay when consumers click their adverts.

Google Ads link companies with their target customers actively searching for products, services, or information about their offers. This strategic placement enables marketers to reach out to more likely customers, delivering vital traffic to their websites and creating prospective leads or purchases.

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How Google Ads Work?

Here is a breakdown of how Google Ads work:

  • Google Ads uses a pay-per-click (PPC) model, where advertisers bid on keywords and display their ads to relevant audiences who search for those keywords.
  • The ads appear on Google’s search engine results pages (SERPs) and websites participating in the Google AdSense program.
  • Advertisers create ad campaigns, set budgets, and target particular demographics, locations, and devices to reach their desired audience.
  • Google Ads uses a quality score system that factors in bid amount, ad relevance, and landing page experience to determine the position and cost of the ads.

What Does Google Ads Expert Do?

A Google Ads Specialist performs tasks that include:

  • Checking the current performance of Google Ads: A Google Ads Specialist evaluates how the ads perform by checking several metrics like impressions, clicks, conversions, conversion rate, cost, and click-through rate.
  • Reviewing Google Ads targeting: Targeting is essential to focus the delivery of ads to the ideal customer or prospect. Some of the targeting options a Google Ads Expert review includes location and device targeting for campaigns, demographics, in-market, and remarketing audiences.
  • Launching new campaigns: A Google Ads Specialist reviews existing keywords and researches new keywords. When new keywords align with advertising objectives, they create and launch new ad groups or campaigns. They also make display, video, shopping, and other campaigns besides search campaigns.
  • Optimizing campaigns: Google Ads Specialists manage and optimize campaigns to achieve the best results. This includes adding negative keywords, adjusting targeting, modifying bids, etc.
  • Provide recommendations: Apart from managing ads and campaigns in Google Ads, a specialist also provides recommendations to improve landing pages and website performance. This is important for campaigns that drive conversions since most happen on a company’s website.
  • Reporting: A Google Ads Specialist monitors a campaign and shares appropriate performance reports weekly or monthly, based on the campaign and account being managed. This lets a client compare campaign performance against set KPIs and objectives.

Other functions Google Ads Specialists perform on a day-to-day basis include:

  • Choosing keyword match types and reviewing search queries
  • Making changes to improve the account’s performance
  • Comparing performance to crucial competitors
  • Creating appropriate ad extensions
  • Manage bidding strategies and adjust campaign settings
  • Selecting bid adjustments to maximize performance
  • Developing and testing new ad variations

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How to Become a Google Ads Specialist?

Becoming a Google Ads Specialist requires knowledge, abilities, experience, and a dedication to staying up-to-date on the latest trends and best practices. Here are the crucial steps to get started to become a skilled Google Ads Expert:

1. Learn about Google Ads

A Google Ads course is the best way to learn how Google Ads work. It would help if you became acquainted with how it works, as Google Ads specialists have many roles and responsibilities.

2. Understand the Google Ads Certification Process

Your certification showcases the clients or associates the necessary skills and experience to do the job. You have to pass the Google Ads exam to earn certification. 

3. Choose the Google Ads Certification

There are various certifications available that verify your knowledge in the respective field.

  • Google Ads Search Certification: How to build and optimize search campaigns.
  • Google Ads Apps Certification: How to use app campaigns to meet several marketing objectives.
  • Google Ads Measurement Certification: How to use Google’s reporting tools to measure and optimize campaigns.
  • Google Ads Video Certification: How to drive results from video campaigns.
  • Google Shopping Ads Certification: How to set up Google Merchant Center and optimize shopping campaigns.
  • Google Display Ads Certification: How to display ads work and employ them in a campaign.

4. Prepare for the Google Ads Exam

Once you decide what certifications you want, it’s time to prepare for the exams. The best place to start is with WsCube Tech’s Google Ads Certification program. 

WsCube Tech offers online lessons for each certification to prepare for the exam.

5. Get Google Ads Certified

Now that you have prepared for the exam, it’s time to get certified. You can take exams at home, or anywhere you have internet access.

All Google Ads certification exams are free. The exam is a mix of true/false and multiple-choice questions. A minimum score of 80% or higher is mandatory to pass the exam.

6. Put Your Knowledge to Work

After getting Google Ads certification (or certifications), it’s time to use your skills and knowledge. You can apply your knowledge by getting an entry-level job, freelancing, or volunteering for a community organization. 

Once you have made a start and demonstrated your skills, you will quickly become a valuable asset to the companies you are helping.

7. Stay up-to-date on Google Ads Changes

A Google Ads expert requires constant learning.

There’s always a new feature to experiment with regarding Google Ads. As a Google Ads Specialist, you must keep up with these changes. Sometimes, a few new features may work well for one client but not for others. It’s all about experimenting. 

Finding reputable sites that post regular Google Ads content is a simple way.

8. Revise Certification Whenever Needed

It would be best if you renewed your certifications throughout your career as a Google Ads specialist. The specifics of all the exams are the same as the initial test. You will have the same amount of time and number of questions and must achieve the same score to pass.

After you retake the exam, your certification becomes valid for another year past that date. Each certification’s expiration date is listed to know when to complete the renewal.

9. Start Blogging 

Once you have a strong hold on your skills and gained some experience, aim to grow your business and share your expertise with others. This can be achieved by starting a digital marketing blog and writing about Google Ads.

Regularly writing about Google Ads, show your readers you know everything about Google Ads. This helps establish you as an industry expert and boost your credibility.

10. Create a Portfolio and Collect Testimonials

Prospective clients may wish to see your past work, so keep a scrapbook and collect client feedback. Positive feedback from past clients makes prospects feel confident to hand you the reins to their Google Ads account. As your portfolio grows, you can share your successes with potential clients.

A solid portfolio opens the door for you to land more significant projects. Your portfolio is also crucial to start your agency. Potential clients would assess your business quality by looking at your past work.

Essential Skills For a Google Ads Expert

Some skills that help Google Ads specialists perform their roles effectively are:

  • Digital marketing: This refers to promotion and marketing using digital communication tools. This includes specific skills like SEO, social media marketing, email and content marketing, and strategic planning.
  • Attention to detail: Google Ads platform has many variables and features that require regular monitoring. Concentration and focus help these specialists spot errors and identify trending keywords.
  • Planning and organization: Planning a Google Ads campaign means strategizing aspects, such as the launch time, content, audience, location, and re-marketing. Competency in planning and organizing complex processes benefits professionals.
  • Budgeting: Campaigns on Google Ads are active for specific budget allocations, so specialists must use the available budget judiciously. This requires vital budgeting and mathematical skills to achieve the best Google Ads performance.
  • Analytical skills: Designing a campaign strategy includes studying several factors and viewing large datasets. With strong analytical skills, specialists can create an impactful Google Ads campaign and monitor its progress effectively.
  • Copywriting and Creative Skills: Writing captivating ad text and producing aesthetically attractive creatives engages consumers and drives clicks. Persuasive writing abilities, comprehension of the fundamentals of good ad content, and use of creativity differentiate you from the competition.
  • Proficiency in the Google Ads Platform: A thorough grasp of the Google Ads platform is essential. Ad formats, campaign settings, targeting choices, bidding tactics, and optimization approaches you must be through with. To maximize campaign performance, stay current on platform updates and new features.

Google Ads Expert Job Description

Google Ads Expert is responsible for creating and implementing efficient advertising strategies utilizing the Google Ads platform. The knowledge of using Google Ads features, optimizing campaigns, and producing measurable outcomes are invaluable in assisting clients/businesses in meeting their marketing objectives.

1. Duties & Responsibilities

  • Serve as the primary point of contact for all Google Ads-related questions and issues.
  • Monitor and report on the performance of a campaign and recommend optimization based on data analysis.
  • Research and implement the latest features and strategies to improve the campaign.
  • Setup and manage campaigns in Google Ads.
  • Track campaign progress and KPIs, generating weekly and monthly reports for clients and internal stakeholders
  • Develop and execute digital marketing campaigns by collaborating with other team members.
  • Maintain knowledge of Google Ads and other paid search platforms.

2. Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, business, or related field
  • 3+ years of professional experience managing Google Ads campaigns
  • In-depth knowledge of Google Ads platform and features
  • Strong analytical skills for tracking campaign performance and ROI
  • Ability to develop creative and effective ad copy
  • Excellent communication, writing, and presentation skills

3. Preferred Skills and Qualifications

  • Google Ads Certification
  • Experience in other paid search platforms
  • Experience in Google Analytics
  • Experience in graphic design or video editing software

Google Ads Specialist Salary

Becoming a Google Ads specialist is smart in today’s digital world. It’s a rewarding profession, both in terms of job satisfaction and financial gain. However, the average salary for these specialists varies widely depending on experience, location, and the scale of campaigns they manage.

Salary breakdown: 

  • Google Ads Entry Level: ₹45,000 
  • Google Ads Mid-Level: ₹60,000 – $70,000 
  • Google Ads Senior Level: ₹100,000+ 

The rewards of becoming a Google Ads specialist are considerable. It’s a profession that offers a robust salary and presents opportunities to impact a company’s success.

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A career as a Google Ads Specialist may come with challenges and a need for ongoing learning. However, it also brings a range of rewarding aspects. This career offers the opportunity to see the direct impact of your efforts, stay updated with the latest industry trends, and experience the satisfaction of helping businesses thrive through effective digital marketing strategies. Start by taking a course, getting certified, and then building your hands-on experience. The longer time you spend managing campaigns, the better you will be a Google Ads Expert before you know it!

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  • Puja Sutar

    Puja Sutar is a proficient Content Writer at WsCube Tech. She holds B.Tech. in Electronics & Communication, and M.Tech. in VLSI Design. Her passion for technology and communication is evident in her insightful articles that simplify complex concepts for readers. Puja's writing is a valuable resource for tech enthusiasts and learners alike.