Top 30 Email Marketing Interview Questions and Answers in 2024 (With PDF)

Find the full list of top email marketing interview questions and answers to land your dream job!

Email Marketing is one of the most powerful digital marketing channels, used by 4.03 billion people around the world. In email marketing, a company sends marketing-related emails to build brand equity, develop relationships with customers, and grow revenue.

If you’re planning to apply for a new job as a professional email marketer, then you must be able to answer these common email marketing interview questions

The company will look for candidates who have previous experience in integrating email campaigns into larger marketing strategies. They will ask you questions about your previous projects and your way of working. So, if you have done an online digital marketing course that includes practical modules on email marketing, then answering the interview questions will be easier for you.

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Top Email Marketing Interview Questions and Answers

Let us look at some frequently asked email marketing interview questions with answers:

1. What is email marketing?

Email marketing is the process of sending electronic mails to potential customers to build a relationship with them. It is a form of direct marketing used to promote the brand, product, or service.

Email marketing may involve advertisements, solicitation of donations or sales, or business requests. 

2. How many emails should you send to the customers?

Sending messages two or three times each month will leave enough time in between and prevent you from landing in spam. Choosing four times a month will maintain the consistency of one mail per week. 

However, you need to closely check the open and withdrawal rates. And you’ll have to diminish the mail-sending frequency if you see a decline in the engagement rates. 

3. What is the best time to send emails?

Mornings and weekends are considered the best times to send emails. However, time may vary according to your target audience, email lists, and recipients. Businesses need to find the specific details as in what time zone the subscriber is in and the server’s activeness for speedy reachability.

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4. What is the best email marketing campaign that you’ve created?

This is one of the most asked email marketing interview questions for experienced professionals. It is your chance to show professional knowledge.

The best answer would be to walk them through the best campaign that you ever created and point out specifics about the subject line, preheader text, tone of the text, and the imagery that was used. Bonus points if you can discuss the intended audience and why the email was geared toward them.

5. What is the difference between soft and hard bounce emails?

An email bounce occurs when the email is not delivered to the email address you intended to send it to.

Hard Bounce:

A hard bounce indicates a permanent delivery failure. The email could not be delivered due to an incorrect or invalid email address, etc.

Soft Bounce:

A soft bounce is an email that gets as far as the recipient’s mail server but bounces back due to a deliverability issue. This could be due to a temporary issue; in most cases, it is because the recipient’s inbox is full, the file size is too large, or the server is down.

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6. What metrics do you use to measure the success of an email campaign?

The choice of metrics would depend upon the goals of the campaign. Other than those, some commonly used metrics to measure the success of a campaign are:

  • Click Rate
  • Open Rate
  • Subscription Rate
  • Conversions
  • Reply Rate
  • CTR ( Click through Rate)
  • Increase in referral business
  • Increase in website traffic

7. How will you grow our email subscriber list?

It is among the top email marketing interview questions because that’s where the success of a campaign depends on.

The accomplishment of email advertising is correspondent to the email list you make. That’s why growing an email list is such an essential interview question.

The best methods to develop an email subscriber list are:

  • Creating some productive and unique email content
  • Empowering your current subscribers to forward messages of some exclusive offers and discounts
  • Utilizing social media platforms to advance distinctive offers
  • Revitalize the old email list with an opt-in campaign.
  • Create a new lead generation offer, like a free eBook or whitepaper, and expect guests to provide their email addresses. 
  • Gather email addresses at occasions like seminars, and public exhibitions and import them into your database.

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8. How to prevent emails from landing in spam?

You can follow the following steps to prevent your email from landing in spam:

  • Always get permission to send emails.
  • Keep the length of the subject line under 45 characters.
  • Don’t use too bright elements, underscores, and bold print. 
  • Don’t use a lot of exclamation marks, or CAPS LOCK key, and limit the use of numbers in the subject line.
  • Check if your domain name has been blacklisted.
  • Monitor your deliverability
  • Utilize email spam checkers to improve your likelihood of landing in the inbox.
  • If you want to deliver an important message to multiple groups, you better use the BCC function.

9. What are the important points to consider in the email checklist?

You must follow the below email marketing checklist:

  • The subject line should be concise and direct.
  • The purpose of the email should be clear and must have only the essential information. 
  • Documents supporting your email should be attached.
  • Use a proper greeting.
  • While proofreading, check the correct usage of grammar and spelling.
  • Run a spam check and customize your content accordingly

10. Define Click-through Rate, Open Rate, and Unsubscribe Rate in email marketing.

In your list of interview questions for email marketing, you must include these points because the meaning of CTR, open rate, and unsubscribe rate are vital to know.

a) Click-through Rate

The Click-through rate for email is the percentage of people who clicked on at least one link in your email message. It is calculated by dividing the total number of people who clicked on the link by the number of impressions and multiplying that ratio by 100 to know the CTR percentage. Your CTR would be 40% if 40 out of 100 people clicked on your link. 

b) Open Rate

It refers to the number of people in your email list who opened your email message. Usually, the open rate is expressed as a percentage, and a 30% open rate would mean that three of every ten emails delivered to the inbox were opened.

c) Unsubscribe Rate

The number of people who have unsubscribed from your emails is known as unsubscribes. It is calculated by dividing the number of unsubscribes by the successful email deliveries multiplied by 100. 

List of Interview Questions for Email Marketing Specialist

Email marketing specialists create and execute strategies aimed at improving knowledge about products and services. This is a specialized form of digital marketing.

The interviewer will test your proficiency in a variety of email marketing tools and techniques, and your capacity to tailor your approach to maximize uptake within the target audience. Some of the primary interview questions for email marketing for experienced professionals are:

  1. What email tracking tools do you know or have used before?
  2. How do you find out the most optimal days and times to send sales emails?
  3. What email metrics do you monitor? Which is more insightful: click-through rate or open rate? Why?
  4. List some characteristics of a mobile-friendly email.
  5. How do you proofread email content for clarity and accuracy?
  6. Based on our products/services, what kind of audience would fit our email campaign and why?
  7. Which google analytics reports are the most useful and why?
  8. What’s the best way to ensure the emails don’t end up in the spam folder?
  9. Explain Forward rate and Churn rate.
  10. What are the various types of email marketing campaigns?

B2B Email Marketing Interview Questions for 2024

Email marketing manager improves user engagement and generates sales through effective email marketing strategies. Hence, the interviewer will look for the ideal candidate who has experience in integrating email campaigns into marketing strategies. 

Make sure you revise all your past knowledge, as there’ll be questions about your experience in email marketing. Some of the B2B email marketing interview questions that you can prepare are:

  1. We want to increase our newsletter subscribers. What would you suggest?
  2. What do you know about A/B tests?
  3. Tell us about the most successful email marketing campaign that you have created.
  4. How did you react to an email marketing campaign that failed?
  5. Why should we use email marketing in the era of social media?
  6. Which companies currently do email marketing well?
  7. What email service providers (ESPs) have you worked with?
  8. What revenue do you drive using email campaigns?
  9. Did any of your email marketing campaigns fail? What would you do differently?
  10. How would you engage past customers who haven’t purchased anything for a while?

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Email Marketing Interview Questions and Answers PDF Download Here


The aforestated list of questions covers most of the important questions from a job interview perspective. However, the level of questions varies as per the years of experience and the job profile you applied for. 

Walk into the interview with confidence and answer what you are sure of. Go get the job; we’re cheering you on!


  • Anushka Sharma

    Anushka is a proficient writer and a feminist. She is fond of writing on women empowerment, digital marketing, education and similar subjects. Her educational background in MBA-Communications allows her to have a knack over this social media era. She is a reader and follows her passion for flatlay blogging.

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