Email Marketing

Top 15 Email Marketing KPIs & Metrics in 2024 

Top 15 Email Marketing KPIs & Metrics in 2024 

Did you know that approximately 9 out of 10 companies use email marketing to communicate with their customers effectively?  Modern working individuals are more likely to check their email than social media. Monitoring an email marketing KPI is a key tool for firms to measure the effectiveness of their initiatives. The number of email users…

Top 15 Email Marketing Best Practices (2024 Guide)

Top 15 Email Marketing Best Practices (2024 Guide)

Welcome to the digital era, where email marketing is more than just sending messages—it’s a form of engagement! Whether you’re a seasoned marketer or just getting started in digital marketing, understanding the best practices for email marketing may elevate your efforts from routine to beautiful. So, what’s the secret to good email strategies?  In this…

Importance of Email Marketing in 2024 (Top 9 Benefits)

Importance of Email Marketing in 2024 (Top 9 Benefits)

In 2024, digital marketing is thriving and more competitive than ever. With emerging platforms and technology evolving daily, you may question whether old-school tactics are still effective. However, email marketing remains a critical component of any digital strategy. Why? Because nothing surpasses the immediate connection that it provides. The importance of email marketing stems from…

Top 14 Advantages and Disadvantages of Email Marketing in 2024

Top 14 Advantages and Disadvantages of Email Marketing in 2024

With more than 4 billion daily email subscribers, the reach and possibilities of email marketing are huge. Email marketing is helpful for organizations looking to engage with their customers in today’s digital world. Despite the rise in social media popularity, email marketing still has numerous distinct benefits that may considerably increase a company’s income.  One…

Top 14 Types of Email Marketing Campaigns in 2024

Top 14 Types of Email Marketing Campaigns in 2024

Every day, we open our laptops or mobiles to an influx of emails. Many of those emails come from stores that you forgot to unsubscribe to, many of which are spam, and a few contain pertinent information. With all the emails that people receive daily, it can be hard to make yours stand out from…

What is Email Marketing and How Does It Work? Types, Pros and Cons & Strategy Plan 2024

What is Email Marketing and How Does It Work? Types, Pros and Cons & Strategy Plan 2024

Despite the rise in social media platforms, email marketing is still the best-known and most effective form of digital communication. It is the most profitable form of direct marketing, generating an ROI of $42 for every $1 spent. Some business professionals, marketers, and beginners still wonder what is email marketing and how does it work. Can…

10 Best Free Email Marketing Tools in India (Full List 2024)

10 Best Free Email Marketing Tools in India (Full List 2024)

Do you want to accelerate the growth of your business with free email marketing tools in India? Then you’re not far from your answer.  In 2024, email marketing continues to deliver a higher ROI (Return on Investment) than every other type of marketing category. It is one of the least expensive and most effective ways…