How to Build a Career in Digital Marketing? (2024 Guide)

Are you looking to grab a piece of the digital marketing pie? This guide is for you.

A career in Digital marketing is a substantial decision. With or without prior experience, there is always time to enter the dynamic online marketing field. You do not need to attend a college or university for a digital marketing course, as many resources are available online to acquire the necessary skills.

That’s the beauty of this industry. You don’t need to be certified to work as a digital marketer. There are no gatekeepers.

If you are looking for a creative role in tech that lets you make big-picture plans, write clever copy, and even spend some days chatting with fans on Instagram, digital marketing could be your ideal career. That’s why this is an all-encompassing guide to building a career in digital marketing with no experience, one step at a time. Read it, bookmark it, live it.

What is Digital Marketing?

Digital marketing promotes products, services, or brands via social media, search engines, email, websites, and mobile apps. It encompasses various techniques and tactics. This includes social media marketing, content marketing, Pay-Per-Click (PPC) advertising, influencer marketing, search engine optimization, email marketing, and more. 

Digital marketing aspires to reach and engage with an audience through digital channels to drive conversions and sales and ultimately grow a business.

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Skills for Digital Marketing

Technical and soft skills are important to be hired as a digital marketer. Some of the necessary vital skills for digital marketing positions are:

  • Search Engine Optimization (SEO): Knowing how search engines work and optimize websites and content for search engines.
  • Pay-Per-Click (PPC) Advertising: Expertise in creating and managing PPC advertising campaigns on Google Ads and Bing Ads platforms.
  • Social Media Marketing: Command on creating, managing, and optimizing social media marketing campaigns on Facebook, Instagram, Twitter, and LinkedIn platforms.
  • Content Marketing: Knowledge of creating, distributing, and promoting high-quality content to attract and engage audiences.
  • Email Marketing: Mastery of effectively creating, designing, and sending email marketing campaigns.
  • Analytics and Data Analysis: Knowledge of Google Analytics and Adobe Analytics tools to track and analyze the performance of websites and campaigns.
  • Design: Understanding graphic design software, design principles, Adobe Illustrator, Canva tools, etc.
  • Leadership: Capable to manage and lead a team.
  • Solid Writing: Ability to write clear, persuasive, and engaging copy.
  • Adaptability: Ability to adapt to new trends and technologies in the digital marketing industry.
  • Project Management: Creating, managing, and executing projects promptly and efficiently.
  • Strong Communication and Interpersonal Skills: Effective communication with clients, team members, and stakeholders.
  • Strategic Thinking: Capable to think strategically and make data-driven decisions.
  • Creativity: Ability to develop innovative ideas for digital marketing campaigns and strategies.
  • Technical skills: Familiarize with the development of websites, coding, and web analytics tools.

A solid expertise in the skills mentioned above and the ability to showcase them through a portfolio and relevant work experience enhances your chances of getting hired as a digital marketer.

Is Digital Marketing a Good Career?

We live in a digital world. Marketing budgets are moving towards digital advertising and away from traditional marketing channels.

Companies must improve online visibility because of the increased demand for digital marketing jobs worldwide.

You don’t need to be physically present in a particular location, making digital marketing ideal for people looking to start businesses or work as full-time freelancers.

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How to Start a Digital Marketing Career?

Here are a few ways to move forward toward building your career in digital marketing in India:

1. Take up a Digital Marketing Course

Digital marketing, in simple terms, is marketing on the internet that includes paid and organic marketing. If you are a beginner and keen on building a career in digital marketing in India, you need to get your basics right. 

Additionally, it would help if you had a good grasp of the fundamentals before you become an expert in the field. It is advisable to pick a digital marketing online course that covers all the topics and areas of this field. It should give you comprehensive knowledge on:

Search Engine Optimization(SEO)Search Engine Marketing(SEM)Website Marketing
Content MarketingEmail MarketingSocial Media Marketing(SMO)
Mobile MarketingVideo MarketingGoogle Analytics
Paid MarketingPPCContent Writing

2. Choose Niche

Digital marketing is a vast domain, including work profiles like SEO experts, content writers, graphic designers, PPC experts, etc. So, it’s better to pick a niche you want to specialize in, as per your interest and forte. For instance, if you are good at creating content, start working as a content writer or video creator.

3. Get Hands-on Experience

Once you have learned the basics, apply them to real-time projects and real-world problems. Take up internships or any opportunity that lets you use your digital marketing skills. As you gather experience, you will receive many digital marketing job opportunities.

4. Create Online Presence

Your digital presence becomes imperative while working in digital space. Whether it’s your website, social media page, or, at the bare minimum, a portfolio, you must have something to show to your prospective employer. Your chances of being picked up by a reputable organization are high if you showcase your skills through projects and the results you produce.

5. Work in a Job or as a Consultant

Choose to either work full-time with a company or independently as a consultant. Beginners must start by working for an organization as a digital marketer on a full-time basis to gain professional experience and enhance their expertise in the field. This further helps you grow in your career. Once you are experienced in handling multiple projects of varying budgets, you can work as an independent consultant.

6. Build an Impressive Portfolio

With impeccable skills and an excellent portfolio, you only need an impressive resume to start applying to entry-level positions. A resume is your first point of interaction with your potential employer that must reflect your professional attributes. It must be compelling enough for the employer to want to talk to you further. Also, attach your portfolio with your resume wherever possible.

8. Apply to Jobs

Apply to jobs matching your skill sets and experience using various job portals or company websites. Be prepared for interviews. It’s best to have answers to all the possible interview questions you might be asked. Be confident and believe in your capabilities.

9. Networking and Freelancing

Create an attractive profile on LinkedIn, showcasing your work and networking with professionals from the industry. Reach out to people and organizations you want to work with and tell them why you would be a great fit. Take up any freelancing opportunities, as it is a great learning experience.

10. Get Add-on Certifications

Besides learning digital marketing concepts, getting specific add-on certifications like Google Adwords is a good idea. You can get these certifications since digital marketers primarily use search engines like Google. These certifications aren’t mandatory but add to your profile and give you an edge over your counterparts.

11. Continue Learning

Digital marketing is a dynamic field. The strategies and techniques keep changing occasionally, and digital marketers must keep up with them. It would help if you never let go of learning to stay relevant in the industry. If you wish to thrive in a career in digital marketing, keep up-to-date with the latest trends in the industry.


To become a digital marketing pro, keep learning and stay up-to-date with the recent trends and developments in the field. Additionally, networking is crucial as it exposes new career opportunities and helps gain insights from individuals with diverse perspectives to excel in your career. A career in digital marketing is worthwhile if you play your cards right. Keep your learning spirit active, and always aim high. Never be complacent when opting for a digital marketing career – you will always have room to improve.

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  • Puja Sutar

    Puja Sutar is a proficient Content Writer at WsCube Tech. She holds B.Tech. in Electronics & Communication, and M.Tech. in VLSI Design. Her passion for technology and communication is evident in her insightful articles that simplify complex concepts for readers. Puja's writing is a valuable resource for tech enthusiasts and learners alike.