Why Choose Digital Marketing as a Career in 2024 (15 Reasons)

Are you bored at your current job? Or feel stuck with no room to grow, or wish you had an option to work remotely or even as a freelancer? If any of these sound like you, it may be time to make a change!

So, why not get into digital marketing? It’s a vast field with plenty of room for growth and diversity. You may even find that your current skills and experiences align with those of a digital marketing role.

This blog explores the reasons to choose digital marketing as your career path in 2024, which is a smart and strategic move.

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Career in Digital Marketing

Digital marketing as a career is opportunistic but comes with challenges, too. This field requires a defined set of skills in handling online content and manipulating it in ways that bring the audience, influence them, convert leads, boost sales, and much more.

Based on this purpose, industries demand various digital marketing skills. It also requires good research and excellent communication skills. The digital marketing industry isn’t much crowded, but each individual in this industry is equally competent, and therefore, there’s enormous competition.

A person without a good hold on internet tactics and knowledge about online marketing can never be sustained in this industry. Apart from this, the industry has good opportunities for those willing to be marketers and possess a thorough knowledge of connecting prospects via digital marketing channels.

While offering marketing services individually as a digital marketer can be rewarding, the true power of digital marketing is often harnessed by digital marketing agencies. Usually, a team of people with diverse skill sets and marketing abilities operates the content in several ways before it appears on the internet. For instance, a blog that promotes business requires a content writer, SEO, SEM experts, and a digital marketer. This is because, to influence people, high-quality content and better rankings on SERPs (search engine results page) are required, too.

Yet digital marketers are demanded to a whole other level and are usually recruited by digital marketing firms. The profession can be gratifying if pursued with appropriate patience. 

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Why Choose Digital Marketing as a Career: 15 Reasons

Digital marketing acquaints you with a standard skill set that benefits you in the workplace. Apart from adding value to your resume, it helps you market yourself in the best possible way. 

You know what? You can learn something new every day; this is the beauty of digital marketing. A plethora of opportunities are available to pursue a career in digital marketing and flourish in it.

So, why choose digital marketing? Opt for a career in digital marketing for the following compelling reasons:

1. Risk-free Career Option

Among other jobs, digital marketing offers risk-free jobs to everyone since it includes the compelling benefits of joining a digital marketer in a reputed firm. Digital marketing is a recession-proof job, catering to marketing needs without hassle. It is versatile and flexible in nature, offering massive benefits for those who learn digital marketing

2. Massive Demand

A firm runs on how well it reaches its prospects. Recently, with the shift from traditional to digital marketing, you can expect a stable, long-serving job that excites you to work while maintaining a good balance between your personal life and work. There’s a place for everyone in digital marketing, making it a flexible option as you choose your career path after your education. From startups to MNCs, organizations seek individuals with expertise in search engine optimization, content marketing, email marketing, and a lot more.

3. Work for Yourself

Digital marketing offers individuals the ability to work for oneself. You can set up your own brand and take it to the ends of the world. Individuals can launch their own digital marketing agency and offer various online marketing services. Further, they can also become influencers and promote their or others’ products/services to reap all the benefits. With essential digital marketing skills, you get entrepreneurial skills and the courage to work for yourself and reap the results.

Also Read: Highest Paying Digital Marketing Jobs in India (2024 Details)

4. Diverse Opportunities

One of the most inciting aspects of a digital marketing career lies in its versatility. Through various types of digital marketing, people can specialize in different niches. This diversity allows them to explore various avenues within the field and search for roles that align with their skills and interests. The massiveness of online marketing makes it a fabulous career choice for many individuals out there.

5. Fast-paced and Challenging Environment

The digital pace means there’s always something new to learn or do. Whether you are in a small or large marketing team or a one-person marketing robot, new platforms and technologies offer thrilling ways to engage with customers. Plus, new technologies always get to speed up to simplify marketing activities. Email marketing, automation platforms, and lead generation in digital marketing tools are developed and updated to streamline processes and enable data-driven insights.

6. Remunerative Salary Packages

You get the upper hand over your peers when you take a digital marketing course. In India, the average salary for a digital marketer is 4.9 lakh annually. This defines how lucrative a career in digital marketing is. For entry-level jobs, a role in digital marketing can still make you gain more than other jobs. With the expertise and knowledge you gain with time, you can look more into managerial roles and may earn a good amount yearly. Read our blog on Digital Marketing Salary in India to learn more about digital marketing earnings based on various job roles. 

7. Unrelishes Creativity and Innovation

For creative people who like innovating things, then digital marketing is perfect for them. Digital marketing thrives on creativity and innovation. In this field, individuals can try their hands on new ideas and diverse approaches to engage and make compelling content for their audience. This freedom of creativity lets individuals not be trapped but think outside the book and drive the best results from their online campaigns.

8. Work from Anywhere

Another benefit of digital marketing as a career option is the flexibility to work anywhere. Just like using social media and connecting with people worldwide, a digital marketing career enables professionals to work remotely, offering them the freedom to create their schedules and work from anywhere. Unlike conventional 9-to-5 jobs, digital marketing jobs allow professionals to balance their work-life and pursue their passions outside of work.

9. Gift for Digital-savvies

With an enormous surge in mobile production and other electronic gadgets, the millennials are more technogeek. So, if you consider yourself among those technology freaks, digital marketing is calling you!

10. Relatively Easy to Get on a Career Ladder

The barrier for newbie digital marketers isn’t too much of obstacles. This is because ample entry-level positions are available to those without much experience in this field. The appropriate qualifications and skills obviously help; however, getting your foot in the door is still possible without them.

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11. Build New Skills

With diverse roles within digital marketing, you are bound to be exposed to several roles that develop your skillset. A multiple set of skills is precious in a competitive job market; hence, having as many strings to your bow as possible tremendously benefits you. In case you ever decide to switch professions and leave the digital marketing universe, you can rest assured knowing the skills you learned will help you in other sectors.

12. Easy to Excel for a Passionate and Committed Learner

To learn and excel in digital marketing isn’t a mammoth if you are a passionate and sincere learner. Digital marketing is divided into several modules for one to excel in a specific module if learned with determination. The significant thing is how you execute and apply your knowledge after learning. 

Also Read: Digital Marketing ROI: Meaning, Metrics, & How to Measure It

13. The Social Media Hype

A big thank for the improved mobile network speed, since it has connected everyone via social media. The average time counts that a user daily spends 2 hours on social media sites. These social media platforms have utilized this increasing crowd as prospects for advertising and invested in brainstorming for new placements for adverts depending on viewership. Through social media, reaching a relevant audience is just a click away. If you love wandering social media sites and know how to connect with the potential audience, you will definitely stay long in digital marketing.

14. Eradicates Time-consuming Factor

A course in digital marketing doesn’t require much time. They are available online, and companies prefer certified courses. All you have to do is take the digital marketing course and learn about the skills, digital marketing strategies, technologies, etc. So start your career from scratch by working from anywhere.

15. Dynamic in Nature

The field of digital marketing combines technical and creative aspects that make for an appropriate marketing campaign from the beginning role. This experiments with dynamic functions for facing challenges and unpredictable. The social media platform is broadly developed due to digital marketing platforms. It is highly influential for meeting professionals to learn and apply the latest trends.

Career Opportunities in Digital Marketing

Digital marketers’ career opportunities are constantly improving with the rapid expansion of the digital marketing field. As more and more firms embrace digital marketing, the potential for career growth in this field is bright and promising.

The following are the career opportunities for digital marketers:

  1. Digital Marketing Executive
  2. Digital marketing Manager
  3. Social Media Executive
  4. Social Media Marketing Expert
  5. Search Engine Optimization Executive
  6. Search Engine Marketing Specialist
  7. Content Marketing Executive
  8. Email Marketing Executive
  9. Inbound Marketing Manager
  10. Paid Media Specialist
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Also Read: Digital Marketing KPIs (Key Performance Indicators): 2024 Guide

FAQs on Why Choose Digital Marketing as a Career

1. Is it possible to get into digital marketing without any experience?

Yes. Many people find their current skills easily transferable into digital marketing roles. Even if you have a gap in your resume, you can still efficiently upskill by taking a digital marketing course.

2. Is digital marketing a promising career in India?

In the above section, we have outlined a few reasons that make digital marketing a good career choice in India. With the tremendous demand for digital marketing from diverse backgrounds, the flexibility and diversity in types of work availability, and the opportunities to scale firms of all kinds, digital marketing is a career path that can actually take you places.

3. What are the critical skills in digital marketing employers look for in candidates?

Employers generally look for candidates with outstanding communication skills, analytical abilities, and creativity, in addition to understanding digital marketing tools and how to use them.

4. Why should I choose digital marketing as a career option?

Digital marketing is a fabulous career for individuals enthusiastic about technology, marketing, creativity, and socializing. The numerous opportunities and high demand are some of the other reasons that make internet marketing a good career choice.

5. Is there any need to learn unique technology in digital marketing?

No. You don’t have to learn any particular technology in digital marketing.

6. Is digital marketing easy?

Yes, digital marketing is easy. Any graduate can complete it with basic knowledge. Just like other domains, once you become a professional digital marketer, your experience teaches you all its concepts.

7. What is the digital marketing career path?

The typical career path of a digital marketer looks like: 

1. Digital Marketing Intern 
2. Digital Account Executive
3. Digital Marketing Specialist
4. Digital Account Manager
5. Lead Specialist.

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Digital marketing is a rewarding vocation that takes much hustle and effort. From being able to stay on the cutting-edge of technology to having a wide range of jobs and working with some of the biggest tech giants worldwide, digital marketing is a field that is progressing. Today, picking a digital marketing career isn’t just a job; it’s a chance to succeed in the ever-evolving digital world. With the rising significance of online platforms, everyone must welcome this digital change.

So, are you convinced why choose a career in digital marketing? Awesome! Now consider enrolling in India’s best online digital marketing course led by an industry expert at WsCube Tech to start this exciting journey. 

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  • Puja Sutar

    Puja Sutar is a proficient Content Writer at WsCube Tech. She holds B.Tech. in Electronics & Communication, and M.Tech. in VLSI Design. Her passion for technology and communication is evident in her insightful articles that simplify complex concepts for readers. Puja's writing is a valuable resource for tech enthusiasts and learners alike.