Is Digital Marketing a Good Career in India? 2024 Guide

Today, we can’t imagine our lives without the internet and social media, whether it’s personal front or professional. We are surrounded by digital platforms that make our lives convenient and comfortable. So, if somebody is planning to make a career in the digital space, it will perhaps be one of the most secure and promising professional choices. 

In 2022, the Indian digital marketing industry reached a total value of ₹367 billion, and the sector is rising at a CAGR rate of 32.1% and is expected to touch ₹ 1971 billion by 2028. 

We understand that digital marketing is not necessarily a dream job for many. However, when they learn about the vast and dynamic opportunities it offers, they understand why they choose digital marketing as a career. It is an evolving working environment with the power to transform any business. 

What is Digital Marketing?

what is digital marketing

Marketing is a bridge connecting the target audience to brands and promoting direct interactions between businesses and users. Traditional marketing was restricted to promoting products and services through print media or radio to increase sales. 

Digital marketing, or internet marketing, promotes products or services through digital platforms and mediums, such as social media, emails, websites, blogs, YouTube, online ads, and multimedia messages. Companies use digital channels to advertise their brands and connect with the target customers. Businesses create web-based solutions and digital ad campaigns to promote their products that strengthens their digital presence, and attract the right audience to their websites or apps. 

Although some companies still trust traditional marketing methods, such as newspapers, magazines, brochures, and pamphlets, many brands are adding digital marketing elements to their processes. 

As you know more about this industry, you can understand if it is the right career for you or not. 

So, let’s try to find the answer to why is digital marketing a good career option

8 Reasons Why Digital Marketing is a Great Career Option

Many ask, “Is digital marketing a good career in the future?” In the following section, we have explained 8 benefits of choosing the digital marketing profession. It is a lucrative career with versatile jobs, and anyone with a keen interest in technology and creativity is eligible to join the field. 

1. Evolving Industry

Digital marketing is constantly growing and changing. As a new technology is launched, companies need to adopt it to enhance their marketing efforts and drive better results. Therefore, professionals must be flexible to adapt to changes and trends. By now, it is clear that the internet is here to stay, and so is digital marketing. There are no signs for it to slow down, and it’s time we embrace it completely. 

Hence, companies are now allocating sizeable budgets to digital marketing. This leads to more job vacancies and opportunities. It allows practitioners to learn new technologies and stay involved in interesting tasks. 

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2. Great Flexibility

Digital marketing can be way more flexible than other industries, making it one of the best careers to choose. If you like to travel or prefer to work from home, digital marketing gives you that freedom. You can work from anywhere, at any time, at your convenience. However, as most projects have deadlines, you need to dedicate specific hours every day to deliver results within the stipulated time. 

You can choose to work as a freelancer, which allows you to work from anywhere in the world. You can choose your schedule, clients, and projects. Even if you opt to work for an agency, finding remote jobs is easy. You just need a laptop or computer and a strong internet connection. This makes digital marketing a comfortable and smooth profession that anyone interested in the field can pursue. 

Also, making changes in a digital marketing campaign to meet clients’ demands is seamless and quick. So, if there is a mistake in the content on a website or on social media, you can edit it within seconds. However, this is not the case with the print media. This makes the job of a digital marketer easier and less challenging. 

Also read: 10 Free Digital Marketing Project for Students (Best Ideas 2024)

3. Be Your Own Boss

Digital marketing doesn’t offer just secure job opportunities but also entrepreneurship and freelance chances. So, if you are a digital marketer, you can also be a business owner, where you can manage your website, optimize its content, improve its search engine ranking, and drive traffic without hiring a separate team. Once you learn and master digital marketing, you can start your online business anytime you want. 

You can also become a freelancer and work on multiple projects. With the understanding and practical knowledge of digital marketing, you can help businesses achieve their targets and increase sales. You can use different online tools and software for email marketing, content marketing, social media marketing, and more. So, digital marketing is a good career in the future, even if you wish to be your own boss. 

4. No Prerequisite

To learn digital marketing and make a career in the field, you don’t need any specific academic or professional experience. Any aspirant can pursue digital marketing and enroll in the course

During the training, you will not only learn the fundamentals of digital marketing but also gain an understanding of the advanced concepts. You will learn different marketing techniques, gain hands-on experience through assignments, create a strong portfolio, and kickstart your career on a positive note. As candidates don’t need any specific degree to be a digital marketers, it attracts more aspirants and students. 

Also read: How to Become a Google Ads Expert? 2024 Guide

5. Sought-after Skill

As more and more companies are embracing digital marketing to reach wider audiences, the demand for digital marketing professionals is also increasing. There are thousands of vacancies available on different job portals, and the numbers will only increase in the future. 

However, there is a lack of skilled digital marketers, and due to this significant gap between the demand and supply of digital marketing skills, companies are ready to pay lucrative salaries to candidates. 

Employers need professionals to scale their businesses, reach global audiences, generate higher revenue, and earn more revenue. So, if you master the field, you can find your dream job in no time. With more experience and knowledge, you can advance your career and secure your future.

6. Promising and Lucrative Career

Digital marketing is a booming industry, so recruiters are looking for skilled and dedicated professionals and are paying high salaries to deserving candidates. Also, digital marketing skillsets are trending worldwide and are in high demand. It is a top-trending job skill according to Google Trends search data. 

So, if you want to make a secure career in a creative and interesting field, then choose digital marketing as a career. You can apply for different job roles based on your expertise, interest, proficiency, and experience. 

However, you must upskill yourself constantly due to the ever-evolving nature of the industry. Make sure to learn new things to stay relevant in the field. This will ensure that you get handsome salary packages. You can also get a bonus if you help companies increase their sales and profits. It is a great field for freelancers as they can earn higher monthly income by working for multiple clients. 

7. Technical and Creative Sector

Digital marketing connects audiences to multiple industries. Whether it’s the tech industry or any creative field, it brings people closer to the brand. To achieve this, digital marketers must possess creative and technical knowledge. 

There are some job roles that demand you to be creative and innovative, such as content writing, video content creation, blogging, influencer marketing, etc. You must come up with unique ideas for these jobs. 

Also, you will work with different clients and online businesses and need to reach global audiences through the internet. This would demand both creative and technical skills, where you must write attractive ad copies, taglines, and social media captions. 

Furthermore, you will have to work to attract users, generate traffic, analyze performance, and track progress, which need technical proficiency. 

9. Accelerated Career Growth

The digital world is changing every year. You will find a new technology or platform launched every now and then. If we look back a few years ago, WhatsApp didn’t exist, but now almost every smartphone owner uses it to connect with friends and family. 

So, digital marketers need to adapt to these constant changes and learn new things. They must master new technologies to explore more professional opportunities and grow in the field. 

Moreover, digital marketing offers different careers, from entry-level jobs, such as SEO executive and digital marketing assistance, to managerial positions, such as digital marketing manager. We can say that this field is full of novelty and possibilities, making it a good career choice. 

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Average Salary of a Digital Marketer

The salary of a digital marketer can vary based on experience, education, location, skills, and job title. 

The average annual salary of beginner-level digital marketers in India is somewhere between ₹4-6 LPA. Professional digital marketers working in a senior position can make around ₹10-12 LPA. 

Popular Careers in Digital Marketing

Digital marketing offers several job opportunities. A beginner can apply for an entry-level role, while an experienced professional can move into managerial positions. The following are the popular digital marketing jobs:

  1. Digital Marketing Assistant
  2. Digital Marketing Manager
  3. Social Media Marketer
  4. User Experience (UX) Designer
  5. Virtual Reality (VR) Developer 
  6. Email Marketing Specialist 
  7. Content Strategist
  8. Copywriter 
  9. SEO or SEM Specialist
  10. Digital Marketing Analyst
  11. Artificial Intelligence (AI) Specialist

Also read: 20 Best Digital Marketing Books of All Time (Must Read)

Essentials to Know Before Pursuing a Digital Marketing Career 

There are a few key considerations for making a career in the digital marketing field that would help you evaluate if it is a good career path for you or not. 

1. Skills

There are a few primary skills that employers look for in digital marketing professionals. You can also find these skills mentioned in job postings and requirements. Some of them are job-specific skills, while others are common skills that you need while working with a team:

  • Analytical thinking
  • Creativity
  • Communication
  • Organizational
  • Computer Knowledge
  • Time management
  • Team collaboration
  • Data analysis

2. Experience

Beginners can apply for entry-level jobs, such as content writer, SEO executive, and digital marketing assistant, as these jobs need no experience. However, you would need an industry-recognized certificate to validate your capabilities and knowledge in the field. You can also start with an internship to learn about the field and gain hands-on experience. Also, it will prepare you for a fast-paced environment. 

There are various job roles for experienced professionals, such as digital marketing manager, content editor, content strategist, data analyst, etc. You can apply for these roles after working in the industry for over 5 years or leading projects. 

Employers often ask for a portfolio for these senior positions. For example, a content writer or copywriter has to show their work and projects. You can even share the portfolio of the work you did during training or as a freelancer. 

3. Education

Each role in the digital marketing field has different requirements. The eligibility criteria can change depending on the employer. For example, a social media strategist must need a diploma or certificate in social media marketing, while a content editor or copywriter may need a degree in communications or journalism. You also need training and a portfolio to stand out. 

There are additional certificates as well for a few jobs, such as SEO specialists, research jobs, analytical jobs, etc. 

Is Digital Marketing the Right Career Path For You?

Now that you know all the details about the digital marketing industry, it’s time to find out if it’s the right career option for you. Although it offers ample benefits, it’s important to understand if this profession suits your interests and skills. So, here are a few traits that students must have to join a digital marketing career:

1. Creative

You must be creative when it comes to suggesting marketing campaign ideas, as it is a creative sector.

2. Passionate

This is an obvious one. Aspirants should be dedicated, have a strong ambition, and possess genuine curiosity for learning about this industry and working as a digital marketer.

3. Patient

You will work with different clients who will ask you to make several changes to the campaign. It is a trial-and-error process that demands a lot of patience.

4. Focused

To be a successful marketer, you must have short-term and long-term goals while working on a project and work toward achieving them. 

If you think that you possess these qualities and this industry excites you, then wait no more and kickstart your professional journey now. 

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  • Ashima Jain

    Ashima Jain is a Content Editor and Strategist at WsCube Tech and has been in the content marketing industry for 6 years. She is a writer by day and a reader by night. It was actually her love for reading that made her try her hands at writing. She has completed her postgraduation in Economics and Financial Management and has also done diploma courses in Journalism and Digital Marketing. When not working, you can find her in a cafe enjoying a cup of joe and a book.