20 Advantages and Disadvantages of Social Media in 2024
Social media has become a ubiquitous part of modern life, with over 4.2 billion active users worldwide. While it has brought people closer together and provided new opportunities for self-expression, it also has drawbacks. In this blog, let’s explore the benefits and drawbacks of social media. About Social Media Social media, a term that encompasses…
Puja Sutar
Top 17 Off-Page SEO Techniques (SEO Off-Page Methods 2024)
When we talk about SEO, only a few things can be done on-site to optimize it and boost its search engine rankings. Marketers need to work on several off-page elements, too, for the success of the overall SEO strategy. Off-page SEO is vital to digital marketing, as it helps enhance brand visibility and credibility. Brand…
Ashima Jain
Is Digital Marketing Hard to Learn? 2024 Career Guide
Digital Marketing refers to promoting products, services, and brands via online channels and platforms. Businesses rely on internet marketing to connect with their target audiences, influence their buying decisions, and engage them. It also helps companies build brand awareness, drive conversions, and generate leads. With surging popularity, digital marketing has become one of the most…
Top 8 Digital Marketing Objectives 2024 (Goals With Examples)
Digital marketing is a targeted approach used by brands to promote their products or services via the Internet. They leverage the power of various digital platforms, such as websites, emails, and social media, to connect with the potential customers and build long-term relationships with them. As companies advertise their products online, they have certain goals…
Search Engine Optimization (SEO) Specialist Job Description
One single Google search query can produce thousands of results, listing several links to websites, web pages, and content. Every business, brand, and website wants to appear in these search results, making search engine optimization (SEO) crucial. SEO helps businesses surge their search engine rankings and drive traffic to their websites. Hence, companies hire skilled…
Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible. When you get backlinks from top websites, it means they vouch for…
Digital Marketing KPIs (Key Performance Indicators): 2024 Guide
You have designed a powerful digital marketing campaign that covers all online channels and has the potential to reach maximum users. However, if you cannot track results and monitor your marketing efforts, how will you know if your strategy is working? Therefore, marketers and businesses use Key Performance Indicators (KPIs) to measure the results and…
Top 17 Social Media Marketing Tools With Features and Prices
In the realm of social media marketing, competition is fierce. But the rewards of staying ahead, of being the brand that sets the trends, are immense. This should be every marketer’s number one priority. Social media platforms have not just become a tool for marketing success; they have become a tool. Harnessing their power to…
How to Start a Digital Marketing Agency in 2024- Step-by-Step Guide
Digital marketing is everywhere. Businesses are using it to grow and increase revenue. Digital marketing spending is expected to touch $376 billion by 2024. Needless to say, a career in this industry can be rewarding and lucrative. If you are planning to start your digital marketing agency, you need to know a few things before…
SEO Salary in India in 2024 (For SEO Freshers, SEO Executives, and Managers)
Are you all set to start your career as an SEO professional? Then, you certainly want to know the average salary an SEO expert can make in India. Right? This detailed guide will help you understand and evaluate the average SEO salary in India per month for different job roles and positions. You will learn…