Competitor research is the process of analyzing the strategies and tactics used by your competitors to improve your own marketing efforts. It involves researching your competitors' digital presence, including their website, social media, content marketing, and SEO strategies, to gain insights into their strengths, weaknesses, and opportunities.
By conducting competitor research, businesses can identify gaps in their own digital marketing strategies, discover new opportunities for growth, and improve their overall performance. Competitor research can also help businesses stay up-to-date on industry trends and changes, and adjust their marketing strategies accordingly to stay ahead of the competition.