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Who Should Join Digital Marketing Course by WsCube Tech?

The digital marketing industry is growing at a fast pace. This field has become a booming career today and the demand for skilled online marketers will increase all the more in the coming years.

If you develop the essential skills, you can make the most out of this growing field and make a great career. At WsCube Tech, we offer the best online digital marketing course in India with certificate. Throughout the years, we have understood the expectations of the learners and created the curriculum accordingly. This makes us the best platform in India for digital marketing course online.

Whether you are a college learner, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.

With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.

Digital Marketing Course Highlights

Explore what this online digital marketing course is powered with.

Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
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Last Mile Prep

Elevate your career trajectory with our 3-stage exclusive preparation for placements under Last Mile Prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

During the digital marketing training, immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting.
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How does this digital marketing course work?

Your Roadmap to Become a Full-Stack Digital Marketer

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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your digital marketing skills.

What Will You Learn

A detailed overview of the course, including key topics, objectives, and module sequence.

  • durationDuration
  • 20 Weeks
  • durationMode
  • Online
  • durationLive Sessions
  • 120+ hrs
  • durationProjects
  • 21+
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Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

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Milestone 2 - Duration: 5 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • Introduction to SEO and Its Importance
  • Understanding Search Engines, SERPs, and Zero-Click Searches
  • AEO, SGE & AIO: The AI Era of SEO
  • Keyword Research Basics
  • AI-Driven & Entity-Based Keyword Targeting
  • Advanced Keyword Strategies
  • Search Experience Optimization (SXO) & Voice Search Readiness
  • Keyword Competition and Volume Analysis
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Keyword Research 1

Module 5

On Page SEO

  • On-Page SEO Fundamentals
  • Meta Tags & AI-Powered Optimization
  • Headings, Image SEO & Alt Tags
  • Website & URL Structure for SEO
  • Content Optimization & SEO Mistakes to Avoid
  • Internal Linking & Anchor Text Strategy
  • SEO Authority Signals & Open Graph Tags
  • Technical SEO Essentials
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Module 6

Technical SEO

  • Broken Link Fixing & Redirection Setup
  • Site Speed Optimization with Tools & AI
  • Mobile-Friendly & Responsive Design (SXO Focus)
  • Essential Chrome Extensions for SEO
  • Schema Markup Basics & Its Role in AEO
  • Types of Schema & Implementation Methods
  • Breadcrumbs & Schema Validation Techniques
  • Google Search Console: Setup and Usage
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Keyword Research 2

Module 7

Web Analytics & Monitoring

  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
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Module 8

Content Marketing

  • Website SEO Audit: Importance and Frequency
  • SEO Audit Checklists and Tools (GSC, Technical Audit)
  • Introduction to Content Marketing & Its Benefits
  • Content Types & Funnel Stages (TOFU, MOFU, BOFU)
  • User Intent & Content Strategy (SXO Focus)
  • Copywriting vs Content Writing: Key Differences
  • Elements & Techniques of Effective Copywriting
  • AI-Driven Content Strategy & Optimization for AI Tools
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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 9

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
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Module 10

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
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Module 11

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
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Milestone 4 - Duration: 7 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 12

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting with AI
Project

Targeting Tourists for Dubai

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Module 13

Meta Ads Campaign Structure

  • AI-Powered Ad Strategies & Optimization
  • Advanced Campaign Budget Optimization & A/B Testing
  • Facebook Engagement & Conversion Ads Setup
  • Lead Generation: Forms, Funnels & Meta Auto‑Chat
  • Facebook Business Manager & Ads Manager Essentials
  • Facebook Pixel: Installation & Integration Methods
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Module 14

Meta Ads Conversion Tracking

  • Live Pixel Tracking & Troubleshooting
  • Pixel Integration via Partner Tools & Conversion API (Stape.io)
  • Custom Audiences & Meta Source Audiences
  • Lookalike Audiences: Creation, Types & Usage
  • Custom Conversion Audiences & Their Application
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Module 15

Meta Ads Reporting

  • Campaign Performance Analysis & Optimization with AI Tools
  • Rule-Based & Creative Automation in Ad Campaigns
  • End-to-End Campaign Execution on Meta & Instagram
  • Introduction to SEM & Google Ads
  • Google Ads Formats and Ad Placement Overview
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Module 16

Google Search Ads

  • Ad Objectives and Bid Strategies
  • AI-Powered Search Campaign Setup (Maximize Performance)
  • Keyword Importance and Match Types in SEM
  • Keyword Research Tools & Negative Keywords
  • AI-Powered Ad Copywriting (GravityWrite)
  • Ad Extensions Setup (Sitelink, App, Call, Callout, Location, Price)
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Keyword Research

Module 17

Google Display & Video Ads

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
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Module 18

Conversion Tracking

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
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Milestone 5 - Duration: 2 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 19

Email, WhatsApp Marketing, Automation & Freelancing

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
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Module 20

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
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End-to-End Career Assistance

Comprehensive Career Support to Help You Shine

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

Be in the spotlight by getting certified!

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Fee structure of this program

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    Cohort 9 Starting

    25th Aug, 25

    IconSpecial Discounts
    Flat ₹20,000 off for a last few seats!

    Total Program Fee:

    ₹75,000/-

    ₹55,000/-

    Flat ₹20,000 OFF
    • Live instruction from Industry Veterans
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Meet Your Mentors

Take a closer look at Mentors who've been there and done that!

Mentore

Himanshu Tiwari

Sr. Digital Marketing Manager Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Sumit Verma

Program Lead at Google Ex-Blinkit, Facebook

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Still Confused? Want to know more?

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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(19,476 Reviews)

(19,476 Reviews)

Hear From Our Alumni

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Riya Bhardwaj

WsCube Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The teachers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmoshphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in WsCube Tech Digital Marketing.
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Harshita Gupta

I had very much interest in social media marketing because I saw many brands using their social media to connect with their customers. And with the help of contests and different types of challenges, they create these trend waves which was very fascinating. I wanted to do that too. But when I joined WsCube Tech’s digital marketing training course, I learnt that social media is much more than just trends. And now I feel like I know all the secrets of making someone viral. And I am now ready to join a company and work on their social media. I loved the way they teach and it was such good that they let me work on their own social media projects to get a practical experience too.
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Montu Goyal

WsCube Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot indepth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.
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Sparsh Jethwani

Digital marketing is very essential for marketing in today’s world. And everyone who has a store, business or startup should learn the basics of digital marketing to get the best benefit of internet for themselves. I learnt it just out of curiosity. But now I am aware how these small businesses turn themselves into big brands. I will use my practical knowledge for my home bakery and I hope it will help me grow my business and reach more people.
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Kapil Sarva

I joined WsCube Tech’s Digital marketing training courses because I wanted to market my own home start-up on digital media. And I wanted to learn to do it more efficiently. When I joined, I learnt many things that I didn’t know we could do to market our startup. It was indeed a great experience. I loved it. I think everyone who wants to market their own brand or even build more engagement online should join WsCube Tech classes.

FAQs About Online Digital Marketing Course

Here’s everything you may ask.

A digital marketing course is skill-based training that helps you learn several in-demand skills like SEO, SMM, Google Ads, PPC, YouTube Marketing, Email Marketing, Content Marketing, and much more. When you do this course from the best digital marketing institute in India, like WsCube Tech, it helps you kickstart a thriving career and find high-paying jobs.
All the classes in this course are covered live on Zoom. You and your fellow learners join our mentor live for the class and interact for effective learning.
If you are unable to join a live class for any reason, we will provide you with the recording of that class. You can watch that class according to your time and ask your doubts in the next classes. We also conduct revision classes where you can clear your doubts and concepts.
Although it doesn’t happen because our mentors answer all your queries and clear your doubts, but if still, you feel unsatisfied, you can contact our support team.
Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.
Yes. We offer two days of demo classes so that you can check the quality of our digital marketing course online. When you are satisfied, then you can enroll yourself and jumpstart your learning.
Yes. WsCube Tech is one of the best digital marketing institutes in India. We have partnerships with more than 100 startups and companies across the country. After the course completion, we help you in interview preparation, internships, and arrange interviews with companies.
Yes. Digital marketing is a unique and completely skill-based field that doesn’t require any degree or prior experience. You can learn digital marketing after class 12th and make a career in it.

There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.

You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.

Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.