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Performance Marketing Bootcamp

Performance Marketing Course

Become an online ads specialist or expert in 12 weeks of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.

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Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing? Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar? Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.

In today’s digital world, businesses of all sizes, from startups to big brands, are investing heavily in online advertising. But here’s the thing: real success in this field comes when you understand how to run ads across multiple platforms, not just one.

This course is designed to make you a complete online advertising expert, not just a specialist in one platform. This course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.

Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing? Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar? Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.

In today’s digital world,

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Industry-vetted curriculum

With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the Performance Marketing domain.

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Guided by the Geeks

Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.

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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.

Milestone 1 - Duration: 3 weeks

Build a solid foundation in AI-powered Meta Ads, smart targeting, and campaign architecture aligned with real business goals. Learn Pixel, CAPI, retargeting, and lead generation automation to create scalable, conversion-driven ad systems.

Week 1

Performance Marketing AI and Meta Ads Introduction

  • Performance Marketing in the AI Era
  • Digital Business & Revenue Fundamentals
  • Customer Psychology & Buyer Intent
  • AI in Performance Advertising
  • Introduction to Meta Advertising
  • Brand Facebook Page Optimization
  • Facebook Boosting Strategy
  • Boosting vs Ads Manager
  • Meta Ads Manager & Ads Library
  • Business Manager Setup & Structure
  • Core Campaign Architecture
Week 2

AI-powered mockup and Lead Generation

  • Aligning Facebook Ad Objectives with Business Goals
  • Smart Budgeting & Strategic Ad Scheduling
  • AI Advantage+ Audience Targeting (Location, Demographics, Interests)
  • Ad Placement Strategy for Maximum Reach
  • AI-Powered Ad Creative Mockups
  • Advantage+ Campaign Optimization for Scalable Growth
  • A/B Testing & Dynamic Creative Strategy
  • Engagement Objectives & Conversion Locations
  • Lead Generation Campaign Strategy
  • AI-Based Instant Form Creation
  • Automated Lead Capture via Chat Setup
Week 3

Pixel and Retargeting Concept

  • Facebook Pixel Setup & Manual Installation
  • Pixel Integration via GTM & CMS Plugins
  • Partner Integration for Pixel Setup
  • Conversion API Setup using Stape.io
  • Button & Event Tracking Implementation
  • Custom Audience Concept & Types
  • Using Custom Audiences in Campaigns
  • Advantages & Limitations of Custom Audiences
  • Lookalike Audience Creation & Application
  • Comparison: Lookalike vs Custom Audiences
  • E-Commerce Catalogue Concept & Types
  • Catalogue Creation Methods for Online Stores
  • Collection Ads vs Instant Experience Format

Project:

Target audience for GROWW for app installation

Define and justify a high-converting audience strategy to maximize quality app installs for GROWW.

Build a Images and Video Mockup for the SNITCH Brand.

Create scroll-stopping visual creatives aligned with SNITCH’s brand identity and performance goals.

Set up Meta Pixel using GTM Method on own website and make a 3 any custom Audience

Implement Meta Pixel via GTM and build strategic custom audiences for retargeting and scaling.

Case Study

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How CRED Scaled Smart with Meta Ads using Precision Targeting to build a perfert audience

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Boat

Boat’s Reels-led product launch.

Milestone 2 - Duration: 1 weeks

Master Instagram and LinkedIn Ads with a focus on campaign execution, smart optimization, and AI-powered audience targeting. Learn platform-specific strategies, budgeting, automation rules, and performance analysis to run high-impact, conversion-focused campaigns.

Week 4

Instagram and Linkedin Ads

  • SEO fundamentals & types
  • Search engines & ranking basics
  • SERP structure & evolving features
  • Zero-click searches & AI-driven SERPs
  • AEO, SGE & modern search behavior
  • Keywords, intent & SXO mapping
  • Voice search & entity-based SEO (GEO)
  • AI-driven keyword research
  • Keyword analysis, long-tails & mapping

Project:

High-Ticket AI Tool Promotion Strategy

Develop a full-funnel strategy to generate qualified leads and conversions for a premium AI tool.

Case Study

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How Razorpay Scaled B2B Growth Using LinkedIn Ads

Milestone 3 - Duration: 2 weeks

Master Google Ads across Search, Display, and YouTube with AI-driven bidding, keyword strategy, and high-converting ad copy. Implement advanced conversion tracking, GA4 integration, Performance Max, and Demand Gen campaigns to scale measurable, data-backed growth.

Week 5

Search Ads and Display Campaign

  • Introduction to Google Ads & Account Setup
  • Google Ads Objectives & Campaign Types
  • Search Campaign Bidding Strategies
  • Location & Geo Targeting Strategy
  • Audience Segmentation in Search Campaigns
  • AI-Powered Search Max Features
  • Keyword Strategy & Its Importance in Search Ads
  • Keyword Research Tools & Planning Methods
  • Keyword Match Types & Targeting Control
  • AI-Optimized Search Ad Copywriting
  • Search Ad Extensions & Their Types
  • Display Campaign Setup & Targeting Features
Week 6

Youtube Ads and Conversion Tracking

  • Linking YouTube Channel with Google Ads for Video View Campaigns
  • YouTube Video Ads Networks, Related Videos & Frequency Capping
  • YouTube Ads Bid Strategies & Ad Schedule Controls
  • Video Ad Sequencing & Storytelling Campaigns
  • Conversion Tracking via GTM Integration
  • Connecting GA4 with Google Ads for Smarter Measurement
  • Audience Manager Setup (Website, GA4, YouTube, Customer Lists)
  • Performance Max Setup with AI Search Term Insights
  • Demand Gen Campaign Setup & Launch

Project:

Setup a Search and Display Campaign of ThomasCook

Plan and launch intent-driven Search and awareness-focused Display campaigns for Thomas Cook.

Link YT channel with Google Ads account and set up an ad sequence in a way of storytelling.

Integrate YouTube with Google Ads and design a sequenced video funnel that nurtures viewers toward conversion.

Case Study

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Howt Dominated the Eyewear Market with Google Ads & Smart Keyword Research

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How Mamaearth used YouTube Ads to Scale its D2C Skincare Empire

Milestone 4 - Duration: 2 weeks

Master advanced marketplace advertising across Amazon, Meesho, and native ad platforms with structured campaign setup and optimization strategies. Execute live D2C and B2C campaigns using cross-platform media planning, smart audience segmentation, and scalable growth frameworks.

Week 7

Marketplace Ads and Native Ads

  • Advanced Amazon Advertising Ecosystem
  • Sponsored Ads Strategy (Amazon & Meesho)
  • Marketplace Keyword Research Framework
  • Campaign Structure & Targeting Setup
  • Creative & Listing Optimization Strategy
  • Performance Tracking & Marketplace Reports
  • Realize Ads Platform Overview & Placements
  • Campaign Setup & Dashboard Management
  • Landing Page & Conversion Strategy
  • Optimization, Scaling & Budget Control
Week 13

Live Campaign Setup for D2C and B2C Brand

  • Advanced Audience Segmentation Framework
  • Cross-Platform Media Planning Strategy
  • Budget Allocation & Performance Optimization
  • Emerging Media & Advertising Trends
  • Live D2C Campaign Execution (Snitch Case Model)
  • Brand Trust & Loyalty Building Strategy
  • High-Converting Video Ads & Catalogue Scaling Framework
  • Integrated Meta + Google Growth Engine
  • Live Brand Campaign Execution (Traya Health Case Model)
  • Winning Ad Strategy & Smart Audience Targeting

Project:

Create and Optimize an Amazon Sponsored Ads Strategy for a New Product Launch

Build and scale a keyword-driven Amazon Sponsored Ads strategy for maximum launch visibility and sales.

Create and Optimize a Meesho Sponsored Ads Campaign for a Selected Product (you choose)Using Keyword Research and Performance Analysis

Design and refine a data-backed Meesho Sponsored Ads campaign using keyword research and performance insights.

Create a Realize Ads Campaign Plan Using Dashboard Structure and Targeting Strategy

Structure a Realize Ads dashboard strategy with precise targeting and performance-focused planning.

Design a Future-Ready Media Strategy Using Emerging Advertising Trends

Craft an integrated media plan leveraging emerging advertising trends and cross-platform opportunities.

Plan and Execute a New Product Launch Campaign for a Fashion Brand Recode Using Meta and Google Ads

Develop a performance-driven launch campaign for Recode using integrated Meta and Google growth engines.

Build a Patient Lead Generation Campaign for a Healthcare Platform Like Practo

Create a compliant, trust-focused lead generation funnel for a healthcare platform like Practo.

Case Study

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How a New Product Increased Sales Using Amazon Sponsored Ads, Keyword Research, and Campaign Optimization

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How Creative Strategy and Landing Page Optimization Improved Conversion Rate in Realize Ads Campaigns

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Cross-Platform Media Planning Strategy to Reach Different Audience Segments and Improve Campaign Performance

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How Mamaearth Increased Online Sales Using Full Funnel Advertising, Video Ads, and Smart Catalogue Campaigns

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How NoBroker Scaled Customer Acquisition Using Smart Targeting and Cross-Platform Advertising Strategy

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Performance Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Our learners work at top companies

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    Total Program Fee:

    45,000/-

    34,999/-

    • Live instruction from Industry Veterans
    • Vibrant community just like a College Campus
    • Hands-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

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Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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See what learners are saying

Hear From Our Alumni

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Nitin Kumar

Digital Marketer | SEO Expert | Performance Marketer | Google & Meta Ads Specialist | Driving Growth Through Paid Strategies 🚀

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Excited to share that I’ve successfully completed my Performance Marketing course at WsCube Tech! 🎯📚 Under the expert mentorship of Pawan Kumar Sir, I’ve gained hands-on experience in performance-driven strategies across platforms such as: ✅ Meta Ads (Facebook & Instagram) ✅ Google Ads ✅ LinkedIn Ads ✅ Twitter Ads ✅ Quora Ads ✅ Pinterest Ads ✅ Bing Ads ✅ Truecaller Ads ✅ Third-Party Display Networks I’ve also learned in-depth campaign setup, audience targeting, conversion tracking, A/B testing, and performance analysis—while working on live projects that strengthened my practical understanding. A heartfelt thank you to WsCube Tech and Pawan Kumar Sir for their constant support, guidance, and industry insights throughout the journey. I’m now all set to turn strategies into results and help businesses grow through data-driven digital advertising! Let’s connect and explore opportunities in this dynamic marketing landscape! 🚀

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Nishu Sanklecha

Digital Marketing Mentee @WsCube Tech

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🎉 Exciting Update: **"XIAOMI Smartphone"** With WsCube Tech☕📊 🔎In this post, I am summarising the assignment where I was asked to "Project Objective"- DEVELOP A COMPREHENSIVE GOOGLE ADS CAMPAIGN STRATEGY THAT INCREASES SALES FOR XIAOMI SMARTPHONES. YOU’LL DELVE INTO : BUYER PERSONAS CAMPAIGN STRUCTURES TARGETING OPTIONS AD FORMATS OPTIMIZATION TECHNIQUE. I just completed a full-fledged Google ads campaign strategy for xiaomi, focused on boosting smartphones sales and online visibility across India! This hands-on project allowed me to dive deep into audience targeting, ad creation, & campaign structuring- all tailored to a leading brand like xiaomi. What I worked on: •Search Ads- To capture high- intent users actively looking for smartphones •Display Ads- For expanding brand awareness across the Google Display Network •Video Ads(YouTube)- To engage visually and emotionally with potential buyers Defined audience personas based on age, interests, device usage, & buying behaviour. Keyword research, budget planning & strategic targeting for optimal campaign performance. Remarketing plan to re- engage interested users This project gave me solid exposure to Google Ads ecosystem and how to drive results using multi-format ad strategies! This product assignment/project is a part of WsCube Tech's Digital Marketing Mentorship Program. 👉 I'm incredibly proud of the insights gained and the skills honed throughout this project/assignment. It's been a rewarding journey filled with learning opportunities and valuable discoveries. 👉Thank you to my mentors Himanshu Tiwari and WsCube Tech for their valuable guidance and support throughout this creative journey.

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Dinesh Kumar

🚀 Digital Marketing Mentee at @WsCube Tech | Learning SEO, Meta Ads & Performance Marketing | Aspiring Growth Marketer

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🎯 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝟭𝟬 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘𝗗: Spa Ads with Google Display 🚀 Successfully created a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 for Aesthetic Envy, a top medical spa in Sacramento, CA. ✨ 𝗞𝗘𝗬 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚𝗦: ✅ 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (Sacramento, CA) ✅ 𝗧𝗼𝗽𝗶𝗰 & 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁-𝗯𝗮𝘀𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (spa, skincare, beauty) ✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘆𝗲-𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗦𝗧𝗥𝗢𝗡𝗚 𝗖𝗧𝗔𝘀 ✅ 𝗠𝗮𝗻𝘂𝗮𝗹 𝗰𝗽𝗺 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗯𝘂𝗱𝗴𝗲𝘁 𝘀𝗲𝘁𝘂𝗽 ✅ 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 🧠 A valuable step forward in mastering Google Ads & digital marketing strategy. 🙏 Special thanks to: Himanshu Tiwari, Kushagra Bhatia & WsCube Tech 🔗 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗸: https://lnkd.in/dcaH543V 💬 Drop your feedback or questions in the comments!

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Somyya Maheshwari

skilling up digital marketing at Wscube Tech

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Completed Assignment 21: Successfully created a Standard Search Network Campaign in Google Ads for Bikaji, one of India’s leading manufacturers of namkeen and sweets. The objective of this campaign is to target users across India who are actively searching for Bikaji products online. Through strategic keyword selection, compelling ad copies, and optimized targeting, the campaign aims to drive high-intent traffic, increase brand visibility, and boost conversions. This assignment helped me better understand the structure of a Google Search campaign, ad group creation, keyword match types, bidding strategies, and the importance of aligning ads with user search intent. Excited to continue exploring the world of performance marketing and apply these learnings to real brand scenarios! I want to thank WsCube Tech for offering such a platform to learn and my mentor Prajjwal Bhatnagar sir for their guidance and support throughout the process. THANKS!!

You’ll learn how to run paid ads on Google, Facebook, Instagram, YouTube, and more, basically, how to get real results from every rupee you spend!
Totally! We start from scratch and slowly level up. No prior experience needed.
Yes, and not just tha, you’ll also learn YouTube, LinkedIn, and even Hotstar ads!
Yes. You’ll get hands-on practice with real-world projects of big brands, not just theory.
Of course! You’ll be a certified Performance Marketing Specialist by the end.
Yes! You’ll get 100% Career Support. We help with resumes, linkedin optimization, portfolio building, mock interviews, and even connect you with hiring partners.
No problem. Every class is recorded and available to watch anytime.
Absolutely! You can attend a free session to see how it feels.
Yes, there's a module on platforms like Disney+ Hotstar and how to run ads there.