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    Performance Marketing Bootcamp
    job-guarantee-iconAI Powered

    Performance Marketing Course

    Become an online ads specialist or expert in 60 days of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.

    • job-guarantee-icon4.9
      (919 Reviews)
    • job-guarantee-icon17,000+
      Aspirants Mentored
    • job-guarantee-icon11+
      Industry Mentors
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    3,200+Jobs on LinkedIn Alone
    logo
    ₹26 LPAMaximum Compensation
    Image
    logo
    3,200+Jobs on LinkedIn Alone
    logo
    ₹26 LPAMaximum Compensation

    Our learners work at top companies

    Who can apply for the course?

    Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.

    In this online advertising course, you will become a master at running effective ad campaigns across all types of digital platforms.

    Google Ads and social media ads on Facebook and Instagram are the most popular nowadays. Startups, small and medium businesses (SMBs), large enterprises, as well as brands across all industries need skilled ads specialists.

    Moreover, there are specialists for specific platforms, but an impactful ads strategy covers multiple platforms like MX Player and Hotstar. By learning these skills with us, you will be on your way to becoming an all-rounder in online advertising.

    This online advertising course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.

    Performance Marketing Course Highlights

    Highlighting the Best Course Features.

    Industry-vetted curriculum

    - With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the data analytics domain.

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    Cohort-Based Learning

    Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

    • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
    • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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    Guided by the Geeks

    Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.

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    How Does This Performance Marketing Course Work?

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    LearnLive Classesellips-iconSelf-Paced

    Upskill yourself by gaining insights from leading professionals' vast experience.

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    Practice

    Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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    Ask

    Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

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    Build

    Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

    Performance Marketing Course Syllabus

    A detailed overview of the course, including key topics, objectives, and module sequence.

    • durationDuration
    • 12 Weeks
    • durationMode
    • Online
    • durationLive Sessions
    • 72+ hrs
    • durationProjects
    • 12+
    placement-imgPlacement Support
    Milestone 1 - Duration: 2 weeks

    Gain clarity on performance marketing fundamentals, cost models, KPIs, and how it differs from branding. Master audience profiling, buyer journeys, and psychographics across B2B/B2C. Explore how AI enhances ad targeting, audience creation, and campaign planning.

    Module 1

    Performance Marketing Fundamentals & AI Foundations

    • What is Performance Marketing?
    • Branding vs Performance
    • Performance marketing funnel (TOFU, MOFU, BOFU)
    • Where performance fits in the full marketing ecosystem
    • CPC, CPM, CTR, CPA, ROAS
    • Cost Models (CPC, CPM, CPV, CPL)
    • Industry benchmarks and campaign objectives
    • Intro to KPI tracking & dashboard metrics
    • Overview of how AI is transforming paid media
    • Using ChatGPT for ad copy, targeting logic, audience prompts
    • AI for creative generation and media planning (e.g., AdCreative.ai, Smartly.io)
    Project

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    Case Study

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    Module 2

    Audience Research & Strategy

    • What is a buyer persona?
    • Key audience variables: Demographic, Geographic, Psychographic
    • How B2B vs B2C audience profiling differs
    • AIDA framework & user intent mapping
    • Journey mapping for different industries
    • Multi-touch point decision journeys
    • Meta’s Audience Builder & Google’s AI audience signals
    • AI for predictive intent and lookalike generation
    • Tools for persona + psychographic modeling
    Project

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    Case Study

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    Milestone 2 - Duration: 3 weeks

    Dive deep into Meta Ads Manager and master campaign structures, ad placements, and conversion-focused strategies. Learn Pixel setup, Conversion API, lead generation, and how to use AI tools for ad creatives and testing. Build custom and lookalike audiences, set budgets smartly, and align Meta objectives with real business goals.

    Module 3

    Meta (Facebook & Instagram) Ads

    • Introduction to Meta Ads
    • Mastering Campaign Objectives
    • Crafting a Compelling Brand Facebook Page
    • Facebook Boosting & Its Hidden Features
    • Differnce B/T Boosting and Ads Manager
    • Meta Ads Manager & Ads Library
    • Facebook Business Manager and Ads Manager: Setup and Uses
    • Understand the Core Campaign Structure: Ad Campaigns, Ad Sets & Creative Magic
    • Facebook Ad Objectives That Align With Business Goals
    • Smart Budgeting & Strategic Ad Scheduling for Maximum Impact
    • Advanced Audience Targeting: Nail Location, Demographics & Detailed Interests
    Project

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    Module 4

    Ads Mockups - Pixel Integration

    • Mastering Ad Placement Types for Maximum Visibility
    • Design Stunning Ad Mockups with AI to Boost Engagement
    • Advantage Campaign Optimization for Scalable Growth
    • Performance with A/B Testing & Dynamic Creative Variations
    • Engagement objective and their types with Conversion location
    • Lead Generation Ad and how to create an Instant Form to generate an enquiry
    • How to generate a lead with auto chat setup
    • Facebook Pixel Setup and Manual Installation
    • Pixel Integration via GTM and Plugins
    • Button Tracking
    Project

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    Case Study

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    Module 5

    Advanced Pixel, Custom Audience & Lookalike Strategies

    • Pixel Integration through Partner Integration
    • Conversion API setup with stape.io
    • Concept of Custom Audiences and its Types
    • How to use in ads of custom audience
    • Pros & Cons of custom audience
    • How to create a lookalike Audience and its use
    • Work of Custom conversion audience
    • Pros & Cons of Lookalike and Custom Conversion Audiences
    Project

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    Milestone 3 - Duration: 2 weeks

    Learn to build, run, and optimize e-commerce catalogue campaigns with advanced ad formats and automation tools. Set up full-funnel D2C campaigns on Meta, and track results with live optimization techniques and reporting templates. Explore LinkedIn and X (Twitter) ads -understand campaign structures, targeting, and platform-specific best practices.

    Module 6

    Ecommerce Ads

    • Concept of catalogue & its Types
    • How to make an E-commerce Catalogue, with different method
    • Collection Ads vs Instant Experience
    • Campaign analysis and live optimization using different metrix
    • Rule Automation, Creative Automation Platforms
    • Execute an end to end campaign on Meta and Reporting Templates
    Project

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    Case Study

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    Module 7

    Additional Channels & Techniques - Instagram, X (Twitter) Ads and Linkedin Ads

    • Instagram Professional Account Setup and Boosting Features
    • LinkedIn ads -Linkedin Ad’s & its Types, Campaign Objective, target Audience, Ad format, Budget & schedule, Review and launch
    • X(Twitter) Ads & its different types of campaigns
    Project

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    Case Study

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    Milestone 4 - Duration: 3 weeks

    Master Google Ads campaign types - Search, Display, YouTube, and Performance Max with hands-on setup and optimization strategies. Use AI tools for ad copy, explore bidding, targeting, and storytelling ads across networks. Track conversions accurately using GTM, GA4, and Audience Manager for advanced performance analysis.

    Module 8

    Google Ads - Search ads

    • Introduction to Google Ads and account creation
    • Google Ads Objective and its types of Campaign
    • Setup GMB and Smart Campaign
    • Search Ad - Bid Strategies
    • Location Targeting
    • Audience segment
    • Importance of Keywords in Search Ads
    • Tools for Keyword Research
    • Keywords Match Type
    Project

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    Case Study

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    Module 9

    Display and Youtube Advertising

    • Search ad copy using multiple AI tools
    • Types of Ad extension using in search ads
    • Setup Display Campaigns will all features
    • YT channel with Google Ads account and Video View Campaign
    • Video Ads Network, Related Video, and Frequency Cappin
    Project

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    Case Study

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    Module 10

    Advanced Conversion Tracking

    • YouTube Ads Bid Strategies and Ad Schedule Settings
    • Creating Video Ad Sequences and Storytelling Ads
    • Conversion Integration with GTM, Connect GA4 with Google Ads account, Audience Manager (Website,GA4,Youtube,Customer list)
    • Performance Max Campaign
    • Demand Campaign Setu
    Project

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    Case Study

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    Milestone 5 - Duration: 2 week

    Learn to plan cross-platform campaigns with smart budget allocation, KPIs, and audience segmentation strategies. Master the foundations of Conversion Rate Optimization (CRO), including A/B testing, behavioural analytics, and personalization. Explore landing page design, automation tools, and GA4-based reporting to scale performance and boost ROI.

    Module 11

    Media Planning & Buying

    • Understanding Audience Segmentation, Cross-Platform Media Strategies
    • Budget Allocation & Optimization, Data-Driven Media Planning
    • Performance Metrics & KPIs,Emerging Trends in Media
    Project

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    Case Study

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    Module 12

    "CRO (Conversion Rate Optimization), Marketing Automation

    • Foundations of CRO, A/B Testing and Experimentation, Behavioral Analytics, Marketing attribution models
    • Personalization Strategies, Advanced CRO Techniques, Analytics & Reporting with GA4, CRO Audit Report
    • Landing Page Design Optimisation, Integrating Marketing Automation,Scaling with Marketing Automation
    Project

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    Case Study

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    Last Mile Prep

    Comprehensive Career Support to Help You Shine.

    career-img

    Resume Revamp

    Upgrade and polish resumes to make them stand out to potential employers.

    career-img

    LinkedIn Optimization

    Optimize LinkedIn profiles to improve visibility and networking opportunities.

    career-img

    GitHub Mastery

    Enhance GitHub profiles to showcase your projects and collaboration skills.

    career-img

    Portfolio Building

    Develop & refine a professional portfolio to demonstrate skills & projects.

    career-img

    Pitch Perfect

    Improve verbal
    communication and
    presentation skills.

    career-img

    Mock Interviews

    Prepare for job interviews through our 1:1 mock interviews and feedback.

    career-img

    Job Ready

    Climb the ladder that leads you to your dream job.

    career-img

    Mock Interviews

    Prepare for job interviews through our 1:1 mock interviews and feedback.

    career-img

    Job Ready

    Climb the ladder that leads you to your dream job.

    career-img

    Resume Revamp

    Upgrade and polish resumes to make them stand out to potential employers.

    career-img

    LinkedIn Optimization

    Optimize LinkedIn profiles to improve visibility and networking opportunities.

    career-img

    GitHub Mastery

    Enhance GitHub profiles to showcase your projects and collaboration skills.

    career-img

    Portfolio Building

    Develop & refine a professional portfolio to demonstrate skills & projects.

    career-img

    Pitch Perfect

    Improve verbal
    communication and
    presentation skills.

    career-img

    Mock Interviews

    Prepare for job interviews through our 1:1 mock interviews and feedback.

    career-img

    Job Ready

    Climb the ladder that leads you to your dream job.

    career-img

    Resume Revamp

    Upgrade and polish resumes to make them stand out to potential employers.

    career-img

    LinkedIn Optimization

    Optimize LinkedIn profiles to improve visibility and networking opportunities.

    career-img

    GitHub Mastery

    Enhance GitHub profiles to showcase your projects and collaboration skills.

    career-img

    Portfolio Building

    Develop & refine a professional portfolio to demonstrate skills & projects.

    career-img

    Pitch Perfect

    Improve verbal
    communication and
    presentation skills.

    career-img

    Mock Interviews

    Prepare for job interviews through our 1:1 mock interviews and feedback.

    career-img

    Job Ready

    Climb the ladder that leads you to your dream job.

    Be in the spotlight by getting certified!

    A detailed overview of the course, including key topics, objectives, and module sequence.

    certificat-icon

    Industry-Recognized Certificate

    Earn a certificate valued by top companies.

    certificat-icon

    Stand Out in Job Market

    Fortify Your Profile to Increase Credibility

    certificat-icon

    Your Passport to Career Growth

    Access Well-Paying Data Analyst positions

    certificat-icon

    Your Passport to Career Growth

    Access Well-Paying Data Analyst positions

    certificat-icon

    Industry-Recognized Certificate

    Earn a certificate valued by top companies.

    certificat-icon

    Stand Out in Job Market

    Fortify Your Profile to Increase Credibility

    certificat-icon

    Your Passport to Career Growth

    Access Well-Paying Data Analyst positions

    certificat-icon

    Industry-Recognized Certificate

    Earn a certificate valued by top companies.

    certificat-icon

    Stand Out in Job Market

    Fortify Your Profile to Increase Credibility

    certificat-icon

    Your Passport to Career Growth

    Access Well-Paying Data Analyst positions

    Fee structure of this program

    fees-structure-img
    • Total Program Fee:

      INR 24,999/- INR 35,000/-

      • Live instruction from Industry Veterans
      • Vibrant community just like a College Campus
      • Hand-on curriculum with Real-Life Projects

    Meet Your Mentors

    Learn directly from the experts & industry stalwarts.

    Kushagra Bhatia

    Founder, WsCube Tech
    mentor-img

    Pawan Kumar

    mentor-img

    Neetiraj Singh

    mentor-img

    Aman Sharma

    mentor-img

    Prajjwal Bhatnagar

    mentor-img

    Himanshu Tiwari

    mentor-img

    Pawan Kumar

    mentor-img

    Neetiraj Singh

    mentor-img

    Aman Sharma

    mentor-img

    Prajjwal Bhatnagar

    mentor-img

    Himanshu Tiwari

    mentor-img

    Pawan Kumar

    mentor-img

    Neetiraj Singh

    mentor-img

    Aman Sharma

    mentor-img

    Prajjwal Bhatnagar

    Still Confused? Want to know more?

    Phone

    Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

    WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
    company-logo

    Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

    star-iconstar-iconstar-iconstar-iconstar-icon

    4.9(919 Reviews)

    (919 Reviews)

    Hear From Our Alumni

    Found the best training at WsCube Tech. I have also done my SEO course from here and was highly satisfied. I wanted to become a full-stack digital marketer and then chose this online advertising course. Again, I am so glad that I made the right decision.

    Profile

    Barkha Singh

    An amazing course and a wonderful instructor. Covers everything from the basic level and then takes to the advanced concepts of advertising. Our mentor was highly proficient in running different types of ads on all platforms. Highly recommend it!

    Profile

    Paripekhya Dixit

    I am so much thankful to WsCube Tech for this course. We are 18 people in our batch, and it was so easy to engage with the mentor. We could ask all our questions and doubts without worrying. The best part is that it also covers the Hotstar ads course which was an eye-opener and exciting thing for me.

    Profile

    Sohail Anan

    Great training! As a beginner, I learned a lot and was able to follow the instructions for running advertisements on social media and other platforms. This paid ads course has given me the confidence I needed to spend the budget for running ad campaigns for my own travel business.

    Profile

    Abhishek Sharma

    Found the best training at WsCube Tech. I have also done my SEO course from here and was highly satisfied. I wanted to become a full-stack digital marketer and then chose this online advertising course. Again, I am so glad that I made the right decision.

    Profile

    Barkha Singh

    An amazing course and a wonderful instructor. Covers everything from the basic level and then takes to the advanced concepts of advertising. Our mentor was highly proficient in running different types of ads on all platforms. Highly recommend it!

    Profile

    Paripekhya Dixit

    I am so much thankful to WsCube Tech for this course. We are 18 people in our batch, and it was so easy to engage with the mentor. We could ask all our questions and doubts without worrying. The best part is that it also covers the Hotstar ads course which was an eye-opener and exciting thing for me.

    Profile

    Sohail Anan

    Great training! As a beginner, I learned a lot and was able to follow the instructions for running advertisements on social media and other platforms. This paid ads course has given me the confidence I needed to spend the budget for running ad campaigns for my own travel business.

    Profile

    Abhishek Sharma

    FAQs About Online Performance Marketing Course

    Here’s everything you may ask.

    You will learn how ads work on different platforms and the right way to run Google ads, Facebook ads, Instagram ads, Quora ads, Hotstar ads, MX Player ads, and more.
    Yes. PPC Ads course is also a part of this comprehensive training.
    Yes. Facebook Ads are also a part of the curriculum.
    The course duration is 2.5 months.
    Yes. We help you in getting jobs at companies offering good packages.
    You will get access to the class recordings that you can easily watch in case you take any leave. Moreover, if you have doubts in the recorded sessions, you are allowed to engage with the mentor for a quick resolution.
    Yes. We are offering two days of demo classes where you can test the quality of training, ask your doubts, and finally make a decision.
    Yes. You will get the certificate after the training is done.
    Yes. Hotstar ads course is part of the curriculum.