Become an online ads specialist or expert in 12 weeks of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.
Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing?
Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar?
Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.
In today’s digital world, businesses of all sizes, from startups to big brands, are investing heavily in online advertising. But here’s the thing: real success in this field comes when you understand how to run ads across multiple platforms, not just one.
This course is designed to make you a complete online advertising expert, not just a specialist in one platform. This course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.
Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing?
Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar?
Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.
In today’s digital world,
Read more
Performance Marketing Course Highlights
Learn what top marketers swear by
Industry-vetted curriculum
With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the Performance Marketing domain.
Guided by the Geeks
Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.
Cohort-Based Learning
Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.
Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
How Does This Performance Marketing Course Work?
LearnLive ClassesSelf-Paced
Upskill yourself by gaining insights from leading professionals' vast experience.
Practice
Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.
Ask
Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.
Build
Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.
Performance Marketing Course Syllabus
A detailed overview of the course, including key topics, objectives, and module sequence.
Duration
12 Weeks
Mode
Online
Live Sessions
72+ hrs
Projects
12+
Career Support
Milestone 1 - Duration: 2 weeks
Gain clarity on performance marketing fundamentals, cost models, KPIs, and how it differs from branding.
Master audience profiling, buyer journeys, and psychographics across B2B/B2C.
Explore how AI enhances ad targeting, audience creation, and campaign planning.
Week 1
Performance Marketing Fundamentals & AI Foundations
What is Performance Marketing?
Branding vs Performance
Performance marketing funnel (TOFU, MOFU, BOFU)
Where performance fits in the full marketing ecosystem
CPC, CPM, CTR, CPA, ROAS
Cost Models (CPC, CPM, CPV, CPL)
Industry benchmarks and campaign objectives
Intro to KPI tracking & dashboard metrics
Overview of how AI is transforming paid media
Using ChatGPT for ad copy, targeting logic, audience prompts
AI for creative generation and media planning (e.g., AdCreative.ai, Smartly.io)
Meta’s Audience Builder & Google’s AI audience signals
AI for predictive intent and lookalike generation
Tools for persona + psychographic modeling
Project
Case Study
Milestone 2 - Duration: 3 weeks
Dive deep into Meta Ads Manager and master campaign structures, ad placements, and conversion-focused strategies.
Learn Pixel setup, Conversion API, lead generation, and how to use AI tools for ad creatives and testing.
Build custom and lookalike audiences, set budgets smartly, and align Meta objectives with real business goals.
Week 3
Meta (Facebook & Instagram) Ads
Introduction to Meta Ads
Mastering Campaign Objectives
Crafting a Compelling Brand Facebook Page
Facebook Boosting & Its Hidden Features
Differnce B/T Boosting and Ads Manager
Meta Ads Manager & Ads Library
Facebook Business Manager and Ads Manager: Setup and Uses
Understand the Core Campaign Structure: Ad Campaigns, Ad Sets & Creative Magic
Facebook Ad Objectives That Align With Business Goals
Smart Budgeting & Strategic Ad Scheduling for Maximum Impact
Advanced Audience Targeting: Nail Location, Demographics & Detailed Interests
Project
Week 4
Ads Mockups - Pixel Integration
Mastering Ad Placement Types for Maximum Visibility
Design Stunning Ad Mockups with AI to Boost Engagement
Advantage Campaign Optimization for Scalable Growth
Performance with A/B Testing & Dynamic Creative Variations
Engagement objective and their types with Conversion location
Lead Generation Ad and how to create an Instant Form to generate an enquiry
Pros & Cons of Lookalike and Custom Conversion Audiences
Project
Milestone 3 - Duration: 2 weeks
Learn to build, run, and optimize e-commerce catalogue campaigns with advanced ad formats and automation tools. Set up full-funnel D2C campaigns on Meta, and track results with live optimization techniques and reporting templates. Explore LinkedIn and X (Twitter) ads -understand campaign structures, targeting, and platform-specific best practices.
Week 6
Ecommerce Ads
Concept of catalogue & its Types
How to make an E-commerce Catalogue, with different method
Collection Ads vs Instant Experience
Campaign analysis and live optimization using different metrix
Rule Automation, Creative Automation Platforms
Execute an end to end campaign on Meta and Reporting Templates
Project
Case Study
Week 7
Additional Channels & Techniques - Instagram, X (Twitter) Ads and Linkedin Ads
Instagram Professional Account Setup and Boosting Features
LinkedIn ads -Linkedin Ad’s & its Types, Campaign Objective, target Audience, Ad format, Budget & schedule, Review and launch
X(Twitter) Ads & its different types of campaigns
Project
Case Study
Milestone 4 - Duration: 3 weeks
Master Google Ads campaign types - Search, Display, YouTube, and Performance Max with hands-on setup and optimization strategies.
Use AI tools for ad copy, explore bidding, targeting, and storytelling ads across networks.
Track conversions accurately using GTM, GA4, and Audience Manager for advanced performance analysis.
Week 8
Google Ads - Search ads
Introduction to Google Ads and account creation
Google Ads Objective and its types of Campaign
Setup GMB and Smart Campaign
Search Ad - Bid Strategies
Location Targeting
Audience segment
Importance of Keywords in Search Ads
Tools for Keyword Research
Keywords Match Type
Project
Case Study
Week 9
Display and Youtube Advertising
Search ad copy using multiple AI tools
Types of Ad extension using in search ads
Setup Display Campaigns will all features
YT channel with Google Ads account and Video View Campaign
Video Ads Network, Related Video, and Frequency Cappin
Project
Case Study
Week 10
Advanced Conversion Tracking
YouTube Ads Bid Strategies and Ad Schedule Settings
Creating Video Ad Sequences and Storytelling Ads
Conversion Integration with GTM, Connect GA4 with Google Ads account, Audience Manager (Website,GA4,Youtube,Customer list)
Performance Max Campaign
Demand Campaign Setu
Project
Case Study
Milestone 5 - Duration: 2 week
Learn to plan cross-platform campaigns with smart budget allocation, KPIs, and audience segmentation strategies.
Master the foundations of Conversion Rate Optimization (CRO), including A/B testing, behavioural analytics, and personalization.
Explore landing page design, automation tools, and GA4-based reporting to scale performance and boost ROI.
Week 11
Media Planning & Buying
Understanding Audience Segmentation, Cross-Platform Media Strategies
Budget Allocation & Optimization, Data-Driven Media Planning
Performance Metrics & KPIs,Emerging Trends in Media
Landing Page Design Optimisation, Integrating Marketing Automation,Scaling with Marketing Automation
Project
Case Study
Next Cohort Starting From
Cohort started on
20th Dec, 25
5th Jan, 26
7:30 PM to 9:30 PM
7:30 PM to 9:30 PM
EveningWeekday (Mon to Sat)
Filling Fast15 Seats Left!
Cohort started on
20th Dec, 25
5th Jan, 26
7:30 PM to 9:30 PM
7:30 PM to 9:30 PM
EveningWeekday (Mon to Sat)
Filling Fast15 Seats Left!
Last Mile Prep
Comprehensive Career Support to Help You Shine.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Our learners work at top companies
Fee structure of this program
Total Program Fee:
₹35,000/-
₹24,999/-
Live instruction from Industry Veterans
Vibrant community just like a College Campus
Hands-on curriculum with Real-Life Projects
Meet Your Mentors
Learn directly from the experts & industry stalwarts.
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Still Confused? Want to know more?
Secure your spot quickly, seats are filling fast!
Don’t miss out—enroll now and take the first step towards transforming your career!
WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Hear From Our Alumni
Nitin Kumar
Digital Marketer | SEO Expert | Performance Marketer | Google & Meta Ads Specialist | Driving Growth Through Paid Strategies 🚀
Excited to share that I’ve successfully completed my Performance Marketing course at WsCube Tech! 🎯📚
Under the expert mentorship of Pawan Kumar Sir, I’ve gained hands-on experience in performance-driven strategies across platforms such as:
✅ Meta Ads (Facebook & Instagram)
✅ Google Ads
✅ LinkedIn Ads
✅ Twitter Ads
✅ Quora Ads
✅ Pinterest Ads
✅ Bing Ads
✅ Truecaller Ads
✅ Third-Party Display Networks
I’ve also learned in-depth campaign setup, audience targeting, conversion tracking, A/B testing, and performance analysis—while working on live projects that strengthened my practical understanding.
A heartfelt thank you to WsCube Tech and Pawan Kumar Sir for their constant support, guidance, and industry insights throughout the journey.
I’m now all set to turn strategies into results and help businesses grow through data-driven digital advertising!
Let’s connect and explore opportunities in this dynamic marketing landscape! 🚀
🎉 Exciting Update: **"XIAOMI Smartphone"** With WsCube Tech☕📊
🔎In this post, I am summarising the assignment where I was asked to "Project Objective"-
DEVELOP A COMPREHENSIVE GOOGLE ADS CAMPAIGN STRATEGY THAT INCREASES SALES FOR XIAOMI SMARTPHONES.
YOU’LL DELVE INTO :
BUYER PERSONAS
CAMPAIGN STRUCTURES
TARGETING OPTIONS
AD FORMATS
OPTIMIZATION TECHNIQUE.
I just completed a full-fledged Google ads campaign strategy for xiaomi, focused on boosting smartphones sales and online visibility across India!
This hands-on project allowed me to dive deep into audience targeting, ad creation, & campaign structuring- all tailored to a leading brand like xiaomi.
What I worked on:
•Search Ads- To capture high- intent users actively looking for smartphones
•Display Ads- For expanding brand awareness across the Google Display Network
•Video Ads(YouTube)- To engage visually and emotionally with potential buyers
Defined audience personas based on age, interests, device usage, & buying behaviour.
Keyword research, budget planning & strategic targeting for optimal campaign performance.
Remarketing plan to re- engage interested users
This project gave me solid exposure to Google Ads ecosystem and how to drive results using multi-format ad strategies!
This product assignment/project is a part of WsCube Tech's Digital Marketing Mentorship Program.
👉 I'm incredibly proud of the insights gained and the skills honed throughout this project/assignment. It's been a rewarding journey filled with learning opportunities and valuable discoveries.
👉Thank you to my mentors Himanshu Tiwari and WsCube Tech for their valuable guidance and support throughout this creative journey.
🚀 Digital Marketing Mentee at @WsCube Tech | Learning SEO, Meta Ads & Performance Marketing | Aspiring Growth Marketer
🎯 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝟭𝟬 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘𝗗: Spa Ads with Google Display
🚀 Successfully created a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 for Aesthetic Envy, a top medical spa in Sacramento, CA.
✨ 𝗞𝗘𝗬 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚𝗦:
✅ 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (Sacramento, CA)
✅ 𝗧𝗼𝗽𝗶𝗰 & 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁-𝗯𝗮𝘀𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (spa, skincare, beauty)
✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘆𝗲-𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗦𝗧𝗥𝗢𝗡𝗚 𝗖𝗧𝗔𝘀
✅ 𝗠𝗮𝗻𝘂𝗮𝗹 𝗰𝗽𝗺 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗯𝘂𝗱𝗴𝗲𝘁 𝘀𝗲𝘁𝘂𝗽
✅ 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗡𝗲𝘁𝘄𝗼𝗿𝗸
🧠 A valuable step forward in mastering Google Ads & digital marketing strategy.
🙏 Special thanks to: Himanshu Tiwari, Kushagra Bhatia & WsCube Tech
🔗 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗸: https://lnkd.in/dcaH543V
💬 Drop your feedback or questions in the comments!
Completed Assignment 21: Successfully created a Standard Search Network Campaign in Google Ads for Bikaji, one of India’s leading manufacturers of namkeen and sweets. The objective of this campaign is to target users across India who are actively searching for Bikaji products online.
Through strategic keyword selection, compelling ad copies, and optimized targeting, the campaign aims to drive high-intent traffic, increase brand visibility, and boost conversions. This assignment helped me better understand the structure of a Google Search campaign, ad group creation, keyword match types, bidding strategies, and the importance of aligning ads with user search intent.
Excited to continue exploring the world of performance marketing and apply these learnings to real brand scenarios!
I want to thank WsCube Tech for offering such a platform to learn and my mentor Prajjwal Bhatnagar sir for their guidance and support throughout the process.
THANKS!!
You’ll learn how to run paid ads on Google, Facebook, Instagram, YouTube, and more, basically, how to get real results from every rupee you spend!
Totally! We start from scratch and slowly level up. No prior experience needed.
Yes, and not just tha, you’ll also learn YouTube, LinkedIn, and even Hotstar ads!
Yes. You’ll get hands-on practice with real-world projects of big brands, not just theory.
Of course! You’ll be a certified Performance Marketing Specialist by the end.
Yes! You’ll get 100% Career Support. We help with resumes, linkedin optimization, portfolio building, mock interviews, and even connect you with hiring partners.
No problem. Every class is recorded and available to watch anytime.
Absolutely! You can attend a free session to see how it feels.
Yes, there's a module on platforms like Disney+ Hotstar and how to run ads there.