Become an online ads specialist or expert in 12 weeks of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.
Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing?
Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar?
Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.
In today’s digital world, businesses of all sizes, from startups to big brands, are investing heavily in online advertising. But here’s the thing: real success in this field comes when you understand how to run ads across multiple platforms, not just one.
This course is designed to make you a complete online advertising expert, not just a specialist in one platform. This course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.
Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing?
Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar?
Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.
In today’s digital world,
Read more
Performance Marketing Course Highlights
Learn what top marketers swear by
Industry-vetted curriculum
With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the Performance Marketing domain.
Guided by the Geeks
Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.
Cohort-Based Learning
Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.
Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
How Does This Performance Marketing Course Work?
LearnLive ClassesSelf-Paced
Upskill yourself by gaining insights from leading professionals' vast experience.
Practice
Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.
Ask
Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.
Build
Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.
Performance Marketing Course Syllabus
A detailed overview of the course, including key topics, objectives, and module sequence.
Duration
8 Weeks
Mode
Online
Live Sessions
72+ hrs
Projects
12+
Career Support
Milestone 1 - Duration: 3 weeks
Build a solid foundation in AI-powered Meta Ads, smart targeting, and campaign architecture aligned with real business goals. Learn Pixel, CAPI, retargeting, and lead generation automation to create scalable, conversion-driven ad systems.
Week 1
Performance Marketing AI and Meta Ads Introduction
Performance Marketing in the AI Era
Digital Business & Revenue Fundamentals
Customer Psychology & Buyer Intent
AI in Performance Advertising
Introduction to Meta Advertising
Brand Facebook Page Optimization
Facebook Boosting Strategy
Boosting vs Ads Manager
Meta Ads Manager & Ads Library
Business Manager Setup & Structure
Core Campaign Architecture
Week 2
AI-powered mockup and Lead Generation
Aligning Facebook Ad Objectives with Business Goals
Smart Budgeting & Strategic Ad Scheduling
AI Advantage+ Audience Targeting (Location, Demographics, Interests)
Ad Placement Strategy for Maximum Reach
AI-Powered Ad Creative Mockups
Advantage+ Campaign Optimization for Scalable Growth
A/B Testing & Dynamic Creative Strategy
Engagement Objectives & Conversion Locations
Lead Generation Campaign Strategy
AI-Based Instant Form Creation
Automated Lead Capture via Chat Setup
Week 3
Pixel and Retargeting Concept
Facebook Pixel Setup & Manual Installation
Pixel Integration via GTM & CMS Plugins
Partner Integration for Pixel Setup
Conversion API Setup using Stape.io
Button & Event Tracking Implementation
Custom Audience Concept & Types
Using Custom Audiences in Campaigns
Advantages & Limitations of Custom Audiences
Lookalike Audience Creation & Application
Comparison: Lookalike vs Custom Audiences
E-Commerce Catalogue Concept & Types
Catalogue Creation Methods for Online Stores
Collection Ads vs Instant Experience Format
Project:
Target audience for GROWW for app installation
Define and justify a high-converting audience strategy to maximize quality app installs for GROWW.
Build a Images and Video Mockup for the SNITCH Brand.
Create scroll-stopping visual creatives aligned with SNITCH’s brand identity and performance goals.
Set up Meta Pixel using GTM Method on own website and make a 3 any custom Audience
Implement Meta Pixel via GTM and build strategic custom audiences for retargeting and scaling.
Case Study
Cred
How CRED Scaled Smart with Meta Ads using Precision Targeting to build a perfert audience
Boat
Boat’s Reels-led product launch.
Milestone 2 - Duration: 1 weeks
Master Instagram and LinkedIn Ads with a focus on campaign execution, smart optimization, and AI-powered audience targeting. Learn platform-specific strategies, budgeting, automation rules, and performance analysis to run high-impact, conversion-focused campaigns.
Week 4
Instagram and Linkedin Ads
SEO fundamentals & types
Search engines & ranking basics
SERP structure & evolving features
Zero-click searches & AI-driven SERPs
AEO, SGE & modern search behavior
Keywords, intent & SXO mapping
Voice search & entity-based SEO (GEO)
AI-driven keyword research
Keyword analysis, long-tails & mapping
Project:
High-Ticket AI Tool Promotion Strategy
Develop a full-funnel strategy to generate qualified leads and conversions for a premium AI tool.
Case Study
How Razorpay Scaled B2B Growth Using LinkedIn Ads
Milestone 3 - Duration: 2 weeks
Master Google Ads across Search, Display, and YouTube with AI-driven bidding, keyword strategy, and high-converting ad copy. Implement advanced conversion tracking, GA4 integration, Performance Max, and Demand Gen campaigns to scale measurable, data-backed growth.
Week 5
Search Ads and Display Campaign
Introduction to Google Ads & Account Setup
Google Ads Objectives & Campaign Types
Search Campaign Bidding Strategies
Location & Geo Targeting Strategy
Audience Segmentation in Search Campaigns
AI-Powered Search Max Features
Keyword Strategy & Its Importance in Search Ads
Keyword Research Tools & Planning Methods
Keyword Match Types & Targeting Control
AI-Optimized Search Ad Copywriting
Search Ad Extensions & Their Types
Display Campaign Setup & Targeting Features
Week 6
Youtube Ads and Conversion Tracking
Linking YouTube Channel with Google Ads for Video View Campaigns
YouTube Video Ads Networks, Related Videos & Frequency Capping
YouTube Ads Bid Strategies & Ad Schedule Controls
Video Ad Sequencing & Storytelling Campaigns
Conversion Tracking via GTM Integration
Connecting GA4 with Google Ads for Smarter Measurement
Performance Max Setup with AI Search Term Insights
Demand Gen Campaign Setup & Launch
Project:
Setup a Search and Display Campaign of ThomasCook
Plan and launch intent-driven Search and awareness-focused Display campaigns for Thomas Cook.
Link YT channel with Google Ads account and set up an ad sequence in a way of storytelling.
Integrate YouTube with Google Ads and design a sequenced video funnel that nurtures viewers toward conversion.
Case Study
Howt Dominated the Eyewear Market with Google Ads & Smart Keyword Research
How Mamaearth used YouTube Ads to Scale its D2C Skincare Empire
Milestone 4 - Duration: 2 weeks
Master advanced marketplace advertising across Amazon, Meesho, and native ad platforms with structured campaign setup and optimization strategies. Execute live D2C and B2C campaigns using cross-platform media planning, smart audience segmentation, and scalable growth frameworks.
Week 7
Marketplace Ads and Native Ads
Advanced Amazon Advertising Ecosystem
Sponsored Ads Strategy (Amazon & Meesho)
Marketplace Keyword Research Framework
Campaign Structure & Targeting Setup
Creative & Listing Optimization Strategy
Performance Tracking & Marketplace Reports
Realize Ads Platform Overview & Placements
Campaign Setup & Dashboard Management
Landing Page & Conversion Strategy
Optimization, Scaling & Budget Control
Week 13
Live Campaign Setup for D2C and B2C Brand
Advanced Audience Segmentation Framework
Cross-Platform Media Planning Strategy
Budget Allocation & Performance Optimization
Emerging Media & Advertising Trends
Live D2C Campaign Execution (Snitch Case Model)
Brand Trust & Loyalty Building Strategy
High-Converting Video Ads & Catalogue Scaling Framework
Integrated Meta + Google Growth Engine
Live Brand Campaign Execution (Traya Health Case Model)
Winning Ad Strategy & Smart Audience Targeting
Project:
Create and Optimize an Amazon Sponsored Ads Strategy for a New Product Launch
Build and scale a keyword-driven Amazon Sponsored Ads strategy for maximum launch visibility and sales.
Create and Optimize a Meesho Sponsored Ads Campaign for a Selected Product (you choose)Using Keyword Research and Performance Analysis
Design and refine a data-backed Meesho Sponsored Ads campaign using keyword research and performance insights.
Create a Realize Ads Campaign Plan Using Dashboard Structure and Targeting Strategy
Structure a Realize Ads dashboard strategy with precise targeting and performance-focused planning.
Design a Future-Ready Media Strategy Using Emerging Advertising Trends
Craft an integrated media plan leveraging emerging advertising trends and cross-platform opportunities.
Plan and Execute a New Product Launch Campaign for a Fashion Brand Recode Using Meta and Google Ads
Develop a performance-driven launch campaign for Recode using integrated Meta and Google growth engines.
Build a Patient Lead Generation Campaign for a Healthcare Platform Like Practo
Create a compliant, trust-focused lead generation funnel for a healthcare platform like Practo.
Case Study
How a New Product Increased Sales Using Amazon Sponsored Ads, Keyword Research, and Campaign Optimization
How Creative Strategy and Landing Page Optimization Improved Conversion Rate in Realize Ads Campaigns
Cross-Platform Media Planning Strategy to Reach Different Audience Segments and Improve Campaign Performance
How Mamaearth Increased Online Sales Using Full Funnel Advertising, Video Ads, and Smart Catalogue Campaigns
How NoBroker Scaled Customer Acquisition Using Smart Targeting and Cross-Platform Advertising Strategy
Next Cohort Starting From
Cohort start on
24th Mar, 26
24th Mar, 26
9:30 PM to 11:30 PM
TTS
9:30 PM to 11:30 PM
EveningTTS
Filling Fast15 Seats Left!
Cohort start on
24th Mar, 26
24th Mar, 26
9:30 PM to 11:30 PM
TTS
9:30 PM to 11:30 PM
EveningTTS
Filling Fast15 Seats Left!
Last Mile Prep
Comprehensive Career Support to Help You Shine.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Our learners work at top companies
Fee structure of this program
Total Program Fee:
₹45,000/-
₹34,999/-
Live instruction from Industry Veterans
Vibrant community just like a College Campus
Hands-on curriculum with Real-Life Projects
Meet Your Mentors
Learn directly from the experts & industry stalwarts.
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Pawan Kumar
Sr. Digital Marketing Mentor
Neetiraj Singh
SEO & PPC Specialist
Aman Sharma
SEO & PPC Analyst
Prajjwal Bhatnagar
Digital Marketing Mentor
Still Confused? Want to know more?
Secure your spot quickly, seats are filling fast!
Don’t miss out—enroll now and take the first step towards transforming your career!
WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
See what learners are saying
Hear From Our Alumni
Nitin Kumar
Digital Marketer | SEO Expert | Performance Marketer | Google & Meta Ads Specialist | Driving Growth Through Paid Strategies 🚀
Excited to share that I’ve successfully completed my Performance Marketing course at WsCube Tech! 🎯📚
Under the expert mentorship of Pawan Kumar Sir, I’ve gained hands-on experience in performance-driven strategies across platforms such as:
✅ Meta Ads (Facebook & Instagram)
✅ Google Ads
✅ LinkedIn Ads
✅ Twitter Ads
✅ Quora Ads
✅ Pinterest Ads
✅ Bing Ads
✅ Truecaller Ads
✅ Third-Party Display Networks
I’ve also learned in-depth campaign setup, audience targeting, conversion tracking, A/B testing, and performance analysis—while working on live projects that strengthened my practical understanding.
A heartfelt thank you to WsCube Tech and Pawan Kumar Sir for their constant support, guidance, and industry insights throughout the journey.
I’m now all set to turn strategies into results and help businesses grow through data-driven digital advertising!
Let’s connect and explore opportunities in this dynamic marketing landscape! 🚀
🎉 Exciting Update: **"XIAOMI Smartphone"** With WsCube Tech☕📊
🔎In this post, I am summarising the assignment where I was asked to "Project Objective"-
DEVELOP A COMPREHENSIVE GOOGLE ADS CAMPAIGN STRATEGY THAT INCREASES SALES FOR XIAOMI SMARTPHONES.
YOU’LL DELVE INTO :
BUYER PERSONAS
CAMPAIGN STRUCTURES
TARGETING OPTIONS
AD FORMATS
OPTIMIZATION TECHNIQUE.
I just completed a full-fledged Google ads campaign strategy for xiaomi, focused on boosting smartphones sales and online visibility across India!
This hands-on project allowed me to dive deep into audience targeting, ad creation, & campaign structuring- all tailored to a leading brand like xiaomi.
What I worked on:
•Search Ads- To capture high- intent users actively looking for smartphones
•Display Ads- For expanding brand awareness across the Google Display Network
•Video Ads(YouTube)- To engage visually and emotionally with potential buyers
Defined audience personas based on age, interests, device usage, & buying behaviour.
Keyword research, budget planning & strategic targeting for optimal campaign performance.
Remarketing plan to re- engage interested users
This project gave me solid exposure to Google Ads ecosystem and how to drive results using multi-format ad strategies!
This product assignment/project is a part of WsCube Tech's Digital Marketing Mentorship Program.
👉 I'm incredibly proud of the insights gained and the skills honed throughout this project/assignment. It's been a rewarding journey filled with learning opportunities and valuable discoveries.
👉Thank you to my mentors Himanshu Tiwari and WsCube Tech for their valuable guidance and support throughout this creative journey.
🚀 Digital Marketing Mentee at @WsCube Tech | Learning SEO, Meta Ads & Performance Marketing | Aspiring Growth Marketer
🎯 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝟭𝟬 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘𝗗: Spa Ads with Google Display
🚀 Successfully created a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 for Aesthetic Envy, a top medical spa in Sacramento, CA.
✨ 𝗞𝗘𝗬 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚𝗦:
✅ 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (Sacramento, CA)
✅ 𝗧𝗼𝗽𝗶𝗰 & 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁-𝗯𝗮𝘀𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 (spa, skincare, beauty)
✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘆𝗲-𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗦𝗧𝗥𝗢𝗡𝗚 𝗖𝗧𝗔𝘀
✅ 𝗠𝗮𝗻𝘂𝗮𝗹 𝗰𝗽𝗺 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗯𝘂𝗱𝗴𝗲𝘁 𝘀𝗲𝘁𝘂𝗽
✅ 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗡𝗲𝘁𝘄𝗼𝗿𝗸
🧠 A valuable step forward in mastering Google Ads & digital marketing strategy.
🙏 Special thanks to: Himanshu Tiwari, Kushagra Bhatia & WsCube Tech
🔗 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗸: https://lnkd.in/dcaH543V
💬 Drop your feedback or questions in the comments!
Completed Assignment 21: Successfully created a Standard Search Network Campaign in Google Ads for Bikaji, one of India’s leading manufacturers of namkeen and sweets. The objective of this campaign is to target users across India who are actively searching for Bikaji products online.
Through strategic keyword selection, compelling ad copies, and optimized targeting, the campaign aims to drive high-intent traffic, increase brand visibility, and boost conversions. This assignment helped me better understand the structure of a Google Search campaign, ad group creation, keyword match types, bidding strategies, and the importance of aligning ads with user search intent.
Excited to continue exploring the world of performance marketing and apply these learnings to real brand scenarios!
I want to thank WsCube Tech for offering such a platform to learn and my mentor Prajjwal Bhatnagar sir for their guidance and support throughout the process.
THANKS!!
You’ll learn how to run paid ads on Google, Facebook, Instagram, YouTube, and more, basically, how to get real results from every rupee you spend!
Totally! We start from scratch and slowly level up. No prior experience needed.
Yes, and not just tha, you’ll also learn YouTube, LinkedIn, and even Hotstar ads!
Yes. You’ll get hands-on practice with real-world projects of big brands, not just theory.
Of course! You’ll be a certified Performance Marketing Specialist by the end.
Yes! You’ll get 100% Career Support. We help with resumes, linkedin optimization, portfolio building, mock interviews, and even connect you with hiring partners.
No problem. Every class is recorded and available to watch anytime.
Absolutely! You can attend a free session to see how it feels.
Yes, there's a module on platforms like Disney+ Hotstar and how to run ads there.