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Looking for the best course to master Google Ads, Facebook Ads, or Instagram Marketing? Or maybe you're curious about running ads on platforms like Quora, MX Player, or even Hotstar? Whatever your goal, WsCube Tech’s Performance Marketing Course has everything you need to become a pro.

In today’s digital world, businesses of all sizes, from startups to big brands, are investing heavily in online advertising. But here’s the thing: real success in this field comes when you understand how to run ads across multiple platforms, not just one.

This course is designed to make you a complete online advertising expert, not just a specialist in one platform. This course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.

Industry-vetted curriculum

With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the Performance Marketing domain.

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Guided by the Geeks

Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.

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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.

Milestone 1 - Duration: 2 weeks

Gain clarity on performance marketing fundamentals, cost models, KPIs, and how it differs from branding. Master audience profiling, buyer journeys, and psychographics across B2B/B2C. Explore how AI enhances ad targeting, audience creation, and campaign planning.

Module 1

Performance Marketing Fundamentals & AI Foundations

  • What is Performance Marketing?
  • Branding vs Performance
  • Performance marketing funnel (TOFU, MOFU, BOFU)
  • Where performance fits in the full marketing ecosystem
  • CPC, CPM, CTR, CPA, ROAS
  • Cost Models (CPC, CPM, CPV, CPL)
  • Industry benchmarks and campaign objectives
  • Intro to KPI tracking & dashboard metrics
  • Overview of how AI is transforming paid media
  • Using ChatGPT for ad copy, targeting logic, audience prompts
  • AI for creative generation and media planning (e.g., AdCreative.ai, Smartly.io)
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Module 2

Audience Research & Strategy

  • What is a buyer persona?
  • Key audience variables: Demographic, Geographic, Psychographic
  • How B2B vs B2C audience profiling differs
  • AIDA framework & user intent mapping
  • Journey mapping for different industries
  • Multi-touch point decision journeys
  • Meta’s Audience Builder & Google’s AI audience signals
  • AI for predictive intent and lookalike generation
  • Tools for persona + psychographic modeling
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Milestone 2 - Duration: 3 weeks

Dive deep into Meta Ads Manager and master campaign structures, ad placements, and conversion-focused strategies. Learn Pixel setup, Conversion API, lead generation, and how to use AI tools for ad creatives and testing. Build custom and lookalike audiences, set budgets smartly, and align Meta objectives with real business goals.

Module 3

Meta (Facebook & Instagram) Ads

  • Introduction to Meta Ads
  • Mastering Campaign Objectives
  • Crafting a Compelling Brand Facebook Page
  • Facebook Boosting & Its Hidden Features
  • Differnce B/T Boosting and Ads Manager
  • Meta Ads Manager & Ads Library
  • Facebook Business Manager and Ads Manager: Setup and Uses
  • Understand the Core Campaign Structure: Ad Campaigns, Ad Sets & Creative Magic
  • Facebook Ad Objectives That Align With Business Goals
  • Smart Budgeting & Strategic Ad Scheduling for Maximum Impact
  • Advanced Audience Targeting: Nail Location, Demographics & Detailed Interests
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Module 4

Ads Mockups - Pixel Integration

  • Mastering Ad Placement Types for Maximum Visibility
  • Design Stunning Ad Mockups with AI to Boost Engagement
  • Advantage Campaign Optimization for Scalable Growth
  • Performance with A/B Testing & Dynamic Creative Variations
  • Engagement objective and their types with Conversion location
  • Lead Generation Ad and how to create an Instant Form to generate an enquiry
  • How to generate a lead with auto chat setup
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration via GTM and Plugins
  • Button Tracking
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Module 5

Advanced Pixel, Custom Audience & Lookalike Strategies

  • Pixel Integration through Partner Integration
  • Conversion API setup with stape.io
  • Concept of Custom Audiences and its Types
  • How to use in ads of custom audience
  • Pros & Cons of custom audience
  • How to create a lookalike Audience and its use
  • Work of Custom conversion audience
  • Pros & Cons of Lookalike and Custom Conversion Audiences
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Milestone 3 - Duration: 2 weeks

Learn to build, run, and optimize e-commerce catalogue campaigns with advanced ad formats and automation tools. Set up full-funnel D2C campaigns on Meta, and track results with live optimization techniques and reporting templates. Explore LinkedIn and X (Twitter) ads -understand campaign structures, targeting, and platform-specific best practices.

Module 6

Ecommerce Ads

  • Concept of catalogue & its Types
  • How to make an E-commerce Catalogue, with different method
  • Collection Ads vs Instant Experience
  • Campaign analysis and live optimization using different metrix
  • Rule Automation, Creative Automation Platforms
  • Execute an end to end campaign on Meta and Reporting Templates
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Module 7

Additional Channels & Techniques - Instagram, X (Twitter) Ads and Linkedin Ads

  • Instagram Professional Account Setup and Boosting Features
  • LinkedIn ads -Linkedin Ad’s & its Types, Campaign Objective, target Audience, Ad format, Budget & schedule, Review and launch
  • X(Twitter) Ads & its different types of campaigns
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Milestone 4 - Duration: 3 weeks

Master Google Ads campaign types - Search, Display, YouTube, and Performance Max with hands-on setup and optimization strategies. Use AI tools for ad copy, explore bidding, targeting, and storytelling ads across networks. Track conversions accurately using GTM, GA4, and Audience Manager for advanced performance analysis.

Module 8

Google Ads - Search ads

  • Introduction to Google Ads and account creation
  • Google Ads Objective and its types of Campaign
  • Setup GMB and Smart Campaign
  • Search Ad - Bid Strategies
  • Location Targeting
  • Audience segment
  • Importance of Keywords in Search Ads
  • Tools for Keyword Research
  • Keywords Match Type
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Module 9

Display and Youtube Advertising

  • Search ad copy using multiple AI tools
  • Types of Ad extension using in search ads
  • Setup Display Campaigns will all features
  • YT channel with Google Ads account and Video View Campaign
  • Video Ads Network, Related Video, and Frequency Cappin
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Module 10

Advanced Conversion Tracking

  • YouTube Ads Bid Strategies and Ad Schedule Settings
  • Creating Video Ad Sequences and Storytelling Ads
  • Conversion Integration with GTM, Connect GA4 with Google Ads account, Audience Manager (Website,GA4,Youtube,Customer list)
  • Performance Max Campaign
  • Demand Campaign Setu
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Milestone 5 - Duration: 2 week

Learn to plan cross-platform campaigns with smart budget allocation, KPIs, and audience segmentation strategies. Master the foundations of Conversion Rate Optimization (CRO), including A/B testing, behavioural analytics, and personalization. Explore landing page design, automation tools, and GA4-based reporting to scale performance and boost ROI.

Module 11

Media Planning & Buying

  • Understanding Audience Segmentation, Cross-Platform Media Strategies
  • Budget Allocation & Optimization, Data-Driven Media Planning
  • Performance Metrics & KPIs,Emerging Trends in Media
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Module 12

"CRO (Conversion Rate Optimization), Marketing Automation

  • Foundations of CRO, A/B Testing and Experimentation, Behavioral Analytics, Marketing attribution models
  • Personalization Strategies, Advanced CRO Techniques, Analytics & Reporting with GA4, CRO Audit Report
  • Landing Page Design Optimisation, Integrating Marketing Automation,Scaling with Marketing Automation
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Performance Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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  • Total Program Fee:

    INR 24,999/- INR 35,000/-

    • Live instruction from Industry Veterans
    • Vibrant community just like a College Campus
    • Hands-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
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Himanshu Tiwari

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Pawan Kumar

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Neetiraj Singh

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Aman Sharma

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(919 Reviews)

(919 Reviews)

Hear From Our Alumni

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Barkha Singh

Found the best training at WsCube Tech. I have also done my SEO course from here and was highly satisfied. I wanted to become a full-stack digital marketer and then chose this online advertising course. Again, I am so glad that I made the right decision.
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Abhishek Sharma

Great training! As a beginner, I learned a lot and was able to follow the instructions for running advertisements on social media and other platforms. This paid ads course has given me the confidence I needed to spend the budget for running ad campaigns for my own travel business.
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Paripekhya Dixit

An amazing course and a wonderful instructor. Covers everything from the basic level and then takes to the advanced concepts of advertising. Our mentor was highly proficient in running different types of ads on all platforms. Highly recommend it!
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Sohail Anan

I am so much thankful to WsCube Tech for this course. We are 18 people in our batch, and it was so easy to engage with the mentor. We could ask all our questions and doubts without worrying. The best part is that it also covers the Hotstar ads course which was an eye-opener and exciting thing for me.
You’ll learn how to run paid ads on Google, Facebook, Instagram, YouTube, and more, basically, how to get real results from every rupee you spend!
Totally! We start from scratch and slowly level up. No prior experience needed.
Yes, and not just tha, you’ll also learn YouTube, LinkedIn, and even Hotstar ads!
Yes. You’ll get hands-on practice with real-world projects of big brands, not just theory.
Of course! You’ll be a certified Performance Marketing Specialist by the end.
Yes! You’ll get 100% Career Support. We help with resumes, linkedin optimization, portfolio building, mock interviews, and even connect you with hiring partners.
No problem. Every class is recorded and available to watch anytime.
Absolutely! You can attend a free session to see how it feels.
Yes, there's a module on platforms like Disney+ Hotstar and how to run ads there.