PPC stands for "Pay-Per-Click" and is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages (SERPs), social media platforms, or other websites, and they are designed to drive traffic to the advertiser's website or landing page.
In a PPC campaign, the advertiser creates an ad, chooses relevant keywords, and then bids on those keywords in an auction-style system. When a user types in a search query that matches the advertiser's chosen keywords, the ad may be shown to the user. If the user clicks on the ad, the advertiser pays the search engine or platform a predetermined fee, which is why it is called pay-per-click.
PPC advertising is a highly effective way to reach a targeted audience and drive traffic to your website or landing page. It requires careful planning, keyword research, and ongoing optimization to ensure that your campaigns are generating a positive return on investment.