How to Make Money in Digital Marketing? 12 Best Ways 2024

As digitalization is taking the world by storm, everyone is curious to know about this industry and the opportunities it offers. People want to know how they can leverage this booming trend to make money. 

The good thing is that digital marketing offers many ways to earn money online. You can work as a full-time employee, consultant, or freelancer and make a secure career. The best part is it allows you to work from anywhere in the world. 

So, coming back to the main question, ‘how to make money by digital marketing?’ Well, in this blog, we have shared 12 amazing ways to make money and explore endless options using digital marketing skills

Tips to Make Money as a Digital Marketer

Tips to Make Money as a Digital Marketer

Want to know how to make money as a digital marketer? Then, explore these 12 methods and choose the one that suits your skills and interests. 

  1. Affiliate Marketing
  2. Content Writing
  3. Social Media Marketing
  4. YouTube Advertising
  5. Blogging
  6. Selling Digital Products
  7. Digital Marketing Consulting
  8. Freelancing
  9. Selling Online Courses
  10. SEO Services
  11. Mobile Marketing
  12. Managing PPC Campaigns

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How to Make Money in Digital Marketing?

Now, let’s get into details of how to earn money from digital marketing in 2024 and beyond:

1. Affiliate Marketing

In affiliate marketing, you earn commissions by promoting and selling products. It’s a hassle-free marketing process where you start by finding brands or products you want to promote, then build a website to promote the brands and drive visitors to these products. 

You can work either for standalone programs that require you to create an account with the company or affiliate networks that allow you to manage multiple affiliate partnerships on a single platform. 

You can promote products through blogs, but make sure to conduct in-depth keyword research. You can check the monthly search volume for relevant keywords and then estimate the amount of traffic you can generate. Moreover, transactional search intent, which includes ‘get discounts’ and ‘buy’, demands special attention as these terms indicate that users are close to buying a product. 

Find keywords with commercial intent, such as review, best, product a or product b, etc., as they show that users are in the process of buying a product but haven’t decided on which specific product. These keywords help you monetize the traffic. 

Zeroing in on the right set of keywords is crucial in affiliate marketing as it makes it easier for you to get started and find products to write on. You can start blogging before joining affiliate programs to get decent traffic and generate sales. Also, affiliate programs take time for approval and have some conditions, one of which is having an established audience. 

You must have a strong online presence and good website traffic to generate desired results and earn through digital marketing as an affiliate. 

Also Read: How to Become Freelance Digital Marketer & Get Projects?

2. Content Writing

‘Content is King.’ We have heard this endless times, and it’s an indisputable fact when it comes to digital marketing. 

Content is the foundation of most digital marketing campaigns and strategies, from email marketing and PPC to social media marketing and SEO. With quality content, no business can scale and achieve its marketing goals. Hence, there is a huge scope and endless opportunities for content writers and editors. 

You can gain expertise in different forms of content, such as articles, blogs, guest posts, white papers, copies, scripts, and more, to earn in digital marketing. Moreover, you can either work as an in-house content writer or a freelancer. However, you need to possess specific skills to be a content writer, which include:

  • Research skills
  • Writing skills
  • Editing and proofreading skills
  • SEO skills
  • Analytical skills

You would need a degree in communication, journalism, and English literature or an industry-recognized content writing certificate to become a professional content marketer. Focus on understanding the product and market dynamics thoroughly and compose content that is easy to read and understand for all users and readers. You can acquire the skills with an online content writing course.

3. Social Media Marketing

Social Media Marketing Career Paths

There are billions of social media users, and companies are tapping into the full potential of social media networks to create awareness about their products and services. For this, they need skilled social media marketers to handle their pages. 

If you have a knack for social media marketing, it’s a great way to make money while working from home. You will be responsible for growing the online presence of brands using different tactics. Also, you will coordinate with graphic designers, prepare videos, images, or carousels, schedule posts, run ads, and handle customer feedback by replying to them appropriately.

You can choose to work for a company as a full-time employee or offer services as a freelancer. To offer freelancing services, you will need to build a network and build a reputation to get regular clients. 

Create an impressive portfolio and case studies highlighting issues faced, how you addressed problems, and results provided to win new businesses. If you want to upskill, then go for an online social media marketing course.

4. YouTube Advertising

If you can make engaging and innovative videos, then YouTube advertising is a perfect option for you. You need to start a YouTube channel and become an advertising partner.

Making money in digital marketing through YouTube is quite simple. Create your YouTube channel, compose and publish videos regularly on your channel, promote these videos to attract the audience, and voila. You are all set. 

You can create videos or varied topics, but you must have expertise in that field. It can be cooking tips, traveling hacks, technical tutorials, or DIYs. Don’t forget to add the magic of your creativity and innovation to stand out.

When a user clicks on ads on your videos, you make money. However, to become an approved advertising partner, you need to fulfill a few criteria:

  • Adhere to YouTube monetization policies
  • Have around 4,000 valid public watch hours in the last 12 months
  • A linked AdSense account
  • Must be a citizen of the country where YouTube is available
  • The channel must have over 1,000 subscribers

Once you become an advertising partner, you will be paid for ad views. Your potential income will vary according to the number of views, as not every view watches these ads, and most of them skip them. 

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5. Blogging

Although blogging is now one of the most common ways to make money online, it’s not everyone’s cup of tea. You need to have amazing writing and editing skills and in-depth knowledge of your industry. 

You can start writing blogs for different sites offering free hosting of opinions and have millions of readers. However, such popular sites have stringent assessment policies as they have high-quality standards. 

So, submitting your first blog can be challenging, but be creative, share relevant information, and ensure quality content, and you will soon be writing for leading platforms.

Furthermore, your content should align with current trends and requirements. Use Google Adsense to monetize your blogs. For every ad you hoist on a blog, you make a certain amount. Your blogs should be informative and offer genuine content. 

Try to build trust so that readers rely on your blogs to seek information regarding your niche. Every time a reader uses your blog to buy a product, you will earn a commission. Free blogging course by WsCube Tech is a great way to get started.

Different platforms that are famous among bloggers are:

  • Medium Partner Program
  • HubPages
  • Steemit
  • Clubhouse
  • NewsBreak

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6. Selling Digital Products

Why not use your digital marketing experience to earn money from digital marketing? Yes, we are talking about creating and selling digital products. It is an effective way to make money online and earn high profits. Moreover, you need to create digital products just once and sell them multiple times, which makes it a more beneficial and preferred method. 

You can choose from different types of digital products. We have listed a few below that you can opt for:

a) Online Courses

E-learning is a new way of learning and is the future of the education industry. People are using online sources to enhance their knowledge and develop professional skills. 

If you can create an online course and share your expertise with aspirants, you can open doors to a lucrative career for yourself. You can sell courses on your website and list them on different platforms like Udemy to reach a wider section of the audience.

b) E-books

It’s the most hassle-free digital marketing product to create. You can even use your old blogs to put together powerful and top-notch e-books.

c) Web Templates

Make the best of your web design skills to create templates for leading platforms like Shopify and WordPress. Offer your unique and appealing templates on different sites and earn easy money. 

No matter what digital products you sell, you need to promote them online through blogs, SEO, social media, emails, and other channels to drive traffic and engage with the target audience. 

Before you start selling digital products, please know there are hundreds of similar products and sellers you will be competing with. So, conduct detailed research, invest time and effort, and create products that provide value to customers. It is a great opportunity to make a significant amount, but it will demand patience and hard work initially. 

Also Read: How to Increase Website Traffic? 20 Best Ways in 2024

7. Digital Marketing Consulting

You can offer digital marketing consulting services to make money using your digital marketing skills. Once you get over 5 years of hands-on experience in the field, you can become a consultant in the same domain. The following tips will help you kickstart consultation services:

  • Blogging- Start writing unique and engaging long-form content to provide readers with insights into specific topics. Your blogs should be SEO-friendly, so make sure your keyword research is on point, and your content is optimized.
  • Pick a Niche- You don’t have to be a Jack of all Trades. You need to be a specialist in one domain so people can trust your services more and evaluate your work. Also, it helps you focus on one aspect.
  • Create a Social Network- Share your write-ups and content across different social media channels to engage the target audience and spread awareness. This enables you to determine what your potential clients are searching for, and you can align your content accordingly. 

However, you must master the field through a reliable Digital Marketing Course to become a successful and credible consultant. Sp, join WsCube Tech’s online certification course and hone your skills under the guidance of industry leaders. 

8. Freelancing

Companies are splurging on digital marketing than ever. They are looking for responsible and experienced professionals to take care of their advertising needs and deliver the desired results. So, if you are wondering how can I earn from digital marketing?, then why not try your hands at freelancing? 

You can work as either a well-rounded digital marketer or choose your area of expertise, such as SEO, content, email, social media, or PPC. The most challenging part would be to find clients. So, expand your network and connect with people in your industry to spread the word about your business. 

You can also hire a team to help you with different tasks or outsource specific tasks to make freelancing more convenient for yourself. 

As a freelancer, you can choose from the following pricing structure:

  • Hourly- Hourly billing is when you charge for the number of hours you work on a project. It’s more suitable when you are investing one-on-one time with clients.
  • Percentage of Marketing Budget- In this pricing model, agencies charge according to the agreed percentage of the amount companies spend on marketing. It is the best option for freelancers with a rapidly growing client base.
  • Retainer- This is the simplest pricing model where you commit to a certain amount of work every month, and clients pay you a flat monthly fee. 

9. Selling Online Courses

Are you good at sharing your knowledge and guiding learners by making things simpler for them? Then why don’t you create courses and sell them online? Many people have started their YouTube channels, podcasts, and e-learning platforms to offer different courses. It’s a great money-making option that allows you higher work flexibility and paves the way for a promising career.

Although many professionals offer online courses, only a few are able to mark their presence and create a community. So, if you also want to be a trusted trainer, you need to take care of the following factors:

  • Design a professional and comprehensive course to attract more learners.
  • Use videos, infographics, and other forms of visuals to explain complex topics to students. It will add value to your course and retain the attention of learners.
  • Create a course structure on a storyboard to stay organized during the training program. Also, it will reduce the chances of you overlooking any important topic.
  • Your courses should be accessible to the majority of aspirants. For this, your courses must be compatible with all devices and screen sizes.

Also Read: 20 Best AI Tools for Digital Marketing (Free & Paid Tools 2024)

10. SEO Services

SEO is the most critical aspect of digital marketing, which helps drive traffic and boost a website’s search engine ranking. If you want to earn money from digital marketing in India, SEO promises a lucrative career. As an SEO specialist, you will need to understand how search engines work and SEO techniques to improve a website’s ranking on search engine result pages. 

You can take an online SEO course to acquire knowledge and develop SEO skills. There are many free tutorials and e-books available online that you can use to learn SEO in detail. You will also need to gain a fair understanding of different SEO tools and how to use them to get the best results and streamline your work. 

Stay updated with SEO trends and search engine algorithms, and adjust the project accordingly. Start building a network to find clients and sell your services. You can create a website to showcase your work and achievements and publish blogs to drive traffic. Make sure you have detailed records of all the projects you have handled over time so you can show them to potential clients and win their trust. 

11. Mobile Marketing

Mobile marketing is not a popular field among digital marketers, as it is still an emerging trend to make a career and earn money. Mobile marketing includes different ways to promote products or services, such as:

  • App-based Marketing- This is a recent trend in the digital marketing industry that enables brands to gain maximum visibility in the app store. 
  • SMS Marketing- It involves sending bulk messages to users. Although it used to be an effective marketing method before the emergence of digital marketing, it is not used by many companies now. However, many small-scale companies still rely on this marketing technique.
  • In-game Mobile Marketing– We see a lot of pop-up ads while playing games online on our smartphones. If you click on those ads, it will redirect you to a third-party website, urging you to either download another app or buy a product.
  • Push Notifications– It means sending a message to users or notifying them about an event, latest offers, or new products. They can see these messages on their mobile screen with a single tap. 
  • QR Code– When a user scans a QR code using a mobile camera, they see a URL and can access it to find a product easily. It is known for its seamless navigation.

Considering how common smartphones have become these days, mobile marketing is a promising career opportunity. 

12. Managing PPC Campaigns

As businesses are embracing digital marketing to promote their products and reach the target audience, there is a surge in demand for PPC analysts and advertising campaign managers. So, if you want to earn from digital marketing at home, you can opt for PPC marketing. PPC, or pay-per-click, is an effective marketing tactic to drive traffic to the website and witness immediate results. 

Marketers use Google Ads or Bing Ads to bid for ad placements in search results when users look for related products or services. As a PPC campaign manager, you will have the following duties and responsibilities:

  • Find relevant keywords
  • Find negative keywords
  • Write ad copies
  • Assess ad groups
  • Review costly keywords
  • Set bids according to campaign budgets
  • Optimize landing pages

You can sign up for a Google Ads course to acquire the necessary skills and learn the nuances of paid ad marketing. A professional certificate will add credibility to your job profile and validate your capabilities as a PPC expert. Build a portfolio to showcase the results of your previous campaigns to win more clients. 

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Making Money in Digital Marketing- Key Takeaways

Digital marketing is a growing industry, offering ample possibilities and opportunities to aspirants, college students, freelancers, and working professionals. However, you need to determine what method aligns with your interest. Whether it’s social media, content, SEO, email, or PPC, make sure that you have expertise in the field you choose. 

Get trained by experienced mentors and industry leaders, gain hands-on experience, stay updated with market innovations, and keep on learning. The more you enhance your skills, the more you grow professionally. So, invest enough time and effort, and this industry will make the way for endless opportunities for you. 

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  • Ashima Jain

    Ashima Jain is a Content Editor and Strategist at WsCube Tech and has been in the content marketing industry for 6 years. She is a writer by day and a reader by night. It was actually her love for reading that made her try her hands at writing. She has completed her postgraduation in Economics and Financial Management and has also done diploma courses in Journalism and Digital Marketing. When not working, you can find her in a cafe enjoying a cup of joe and a book.