How to Do Keyword Research for SEO? Beginner’s Guide
Google’s search algorithm considers hundreds of factors to rank a website. Honestly, digital marketing professionals know only 5-10 out of 200, and we just have to assume the rest. To make our website rank at the top and stand out, we pay attention to various factors, such as website optimization, high-quality content, backlinks, PPC, and…
Ashima Jain
What is Performance Marketing? A Beginner’s Guide
The Internet has changed the way businesses advertise and sell their products. With the rise of diverse and effective marketing channels, the chances to reach and engage potential customers have also increased. Companies and marketers can now easily collect relevant data and measure the results and performance of their different marketing campaigns. Data transparency has…
Jagriti Nahata
How to Increase Website Traffic? 22 Ways in 2025
The future of the business industry is digital, and companies are not just embracing it but tapping into its full potential. According to a report, market experts have estimated online sales to reach $8.1 trillion by 2026. There is no denying that the digital world holds endless opportunities for businesses. However, the competition is fierce,…
What is Keyword Difficulty in SEO? (Understand It for Better SEO)
Are you feeling the challenge of ranking on Google’s organic search results for a particular keyword? Don’t worry; we have got you covered! Keyword difficulty (KD) may not be the most buzzworthy topic in SEO (search engine optimization), but it’s a powerful metric with immense potential. By grasping KD, you can make informed decisions about…
Puja Sutar
Top 15 Social Media Marketing Strategy for 2025 (Updated)
What’s the first thing you do in the morning? Most of you will realize it’s checking your phone or scrolling through Instagram or Facebook. Right? It’s not just you. That’s how most people around the world start their day. Social media is more than a place to connect with friends. It goes beyond photos, memes,…
Meta Title and Description Character Limit (2025 Guidelines)
Today, the Internet is flooded with websites and web pages, each offering useful information and solutions for users. With so many resources available online, finding your place can be a tough row to hoe. You get a few seconds to attract users and entice them to visit your page. For this, you have a simple…
Future of Digital Marketing: Industry Trends 2025 and Beyond
The digital marketing landscape is evolving constantly, with cutting-edge technologies, tools, and trends popping up every now and then. There is no denying that the digital marketing future seems exciting and promising. It’s like entering the world where you have something amazing at every step to look forward to, with endless opportunities to try new…
Top 10 Types of Digital Marketing in 2025 (Ultimate Guide)
We are living in a digital era, where businesses need to have a strong online presence to survive in the industry. With more than 5 billion internet users worldwide, companies have a vast potential base to target. However, to make the most of this, businesses and marketers need to have a fair understanding of the…
How to Become a Digital Marketer? 2025 Roadmap
Digital marketing involves promoting products and services via the Internet using digital channels. As a digital marketer, you enter into a space that requires you to create effective and powerful marketing campaigns. These campaigns can be for any digital platform, including emails, websites, social media, etc. Pursuing a digital marketing career paves the way for…
Importance of Digital Marketing in 2025 (A Complete Guide)
Marketing has existed ever since humans learned how to trade. It is all about connecting with your audience at the right place and time. With the rise of the internet, you can easily connect with your audience through digital marketing. Digital marketing is a big world that intimidates many small business owners. It can feel…