8 Types of Google Ads in 2024 (Full Details)
We all have a favorite type of something. It can be a particular cuisine, a genre of music, or anything in between, and we know what works best for us. How do we know our tastes, likes, or dislikes? By trying new things, of course! However, some things are better sampled than others. Sampling each…
Puja Sutar
What is SERP? Full Form, Meaning, Features
SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…
What Are LSI Keywords in SEO? Examples, Benefits, Use
Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience. However, how do you know you are right when choosing keywords with different styles?…
What is Google Ads? Working, Benefits, Types, Use
How To Get Started With Google Ads
Why Digital Marketing is Important in 2024 (10+ Reasons)
Marketing has existed ever since humans learned how to trade. It is all about connecting with your audience at the right place and time. With the rise of the internet, you can easily connect with your audience through digital marketing. Digital marketing is a big world that intimidates many small business owners. It can feel…
What is Lead Generation in Digital Marketing? With Strategies
Suppose you are a street vendor selling chopsticks. You make a sale by engaging with individuals and convincing them to buy your product. However, with so many people passing by, engaging with all of them is impossible. So, how do you decide who to approach? The key is to target those in the market for…
How to Create Digital Marketing Portfolio? Full Guide 2024
The road to becoming a digital marketer has many steps, including creating a way to exhibit your talents and demonstrate your capabilities to new customers and potential clients. Creating a portfolio for digital marketing is the best way to accomplish those goals. While you might typically think of a portfolio as something only photographers, writers,…
Digital Marketing Executive Job Description (JD for 2024)
Crafting a captivating digital marketing executive job description is decisive in attracting suitable candidates. It’s essential to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like…
150+ Digital Marketing Terminologies (Terms & Glossary)
Is keeping up with all the digital marketing terms and jargon daunting? Whether you are a student, a fresher, or an experienced professional, these important terms of digital marketing and concepts can help you keep up with conversations. A digital marketer must know what every digital marketing term means. The what and why are essential…
Major Functions of Search Engine (How Search Engines Work)
Anyone who’s ever looked up anything online has likely wondered how search engines work their magic and how they always deliver exactly what we are looking for. There is a significant communication platform between your target audience and the website: Search Engines. They allow users to find your website by searching for specific keywords, thus…