What Does a Digital Marketer Do? 2025 Guide
Companies have been promoting their products and services for years through print media, television, and radio. However, with the rise of the Internet and mobile industry, digital marketing has become more prominent, replacing traditional marketing methods. Digital marketing is a data-driven and dynamic method to advertise brands, products, and services. Moreover, it is more cost-effective,…
Ashima Jain
11 Key Skills for Interview to Get Hired in 2025
Cracking an interview and landing a dream job is not just about knowing the technical aspects of the job. You need to possess a set of skills that are completely different from the ones you require for the job. Most people mug up answers to technical questions and think they know what to expect in…
8 Effective Presentation Skills and Tips to Improve Them
Whether you pitch a business idea, convince a potential client, or share your knowledge with peers, good presentation skills ensure you communicate your message effectively to the audience and make a lasting impression. Even if you are a seasoned speaker, there’s always room for improvement. You need a certain presentation skill in every field to…
What is Local SEO? Benefits, Ranking Factors, Process
In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial. Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…
7 Best Digital Marketing Platforms in India (With Examples 2025)
When you promote your business online and introduce your products to the audience, you don’t simply post images on social media and launch a website, waiting forever for results. You have to adopt a proactive approach to advertise your brand effectively. For this, you use multiple digital marketing platforms, such as social media, YouTube, Google…
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
Top 8 Benefits of SEO Marketing in 2025 (Importance)
If used wisely and strategically, search engine optimization (SEO) can offer ample benefits, including wider customer reach, increased revenue, enhanced brand awareness, more organic traffic, quality leads, and more. One of the biggest SEO benefits is that it is a budget-friendly digital marketing technique that attracts more organic traffic. So, you can witness accelerated business…
Difference Between Front-end vs Backend Development: Full Comparison
Frontend and backend are two pillars of web development. It’s similar to the movie-making business. The front-end is what we see on the screen, while the back-end is where all the technical work happens like editing, lighting, etc. Front-end and back-end web development are two different terms, and many aspirants need to choose one of…
Difference Between Digital Marketing vs Social Media Marketing: 2025 Comparison
Digital marketing needs no introduction. With all leading companies and brands relying on the internet and online platforms, it has become a ubiquitous concept in the marketing world. It is a broad domain that includes multiple techniques and channels, such as emails, social media, websites, etc. Many people often use social media marketing and digital…
10 Best SEO Keyword Research Tools in 2025 (Free & Paid)
Whether you are an SEO professional or just starting your career in the industry, you need to know that searching keywords without a comprehensive tool is an uphill task. Creating a list of relevant and quality keywords with their monthly search volume is almost impossible without an online tool. Keyword research is one of the…