10 Best Free Email Marketing Tools in India (Full List 2025)
Do you want to accelerate the growth of your business with free email marketing tools in India? Then you’re not far from your answer. In 2025, email marketing continues to deliver a higher ROI (Return on Investment) than every other type of marketing category. It is one of the least expensive and most effective ways…
Anushka Sharma
What is Email Marketing? A Compherensive Guide
Despite the rise in social media platforms, email marketing is still the best-known and most effective form of digital communication. It is the most profitable form of direct marketing, generating an ROI of $42 for every $1 spent. Some business professionals, marketers, and beginners still wonder what is email marketing and how does it work. Can…
Top 30 Email Marketing Interview Questions and Answers in 2025 (With PDF)
Find the full list of top email marketing interview questions and answers to land your dream job! Email Marketing is one of the most powerful digital marketing channels, used by 4.03 billion people around the world. In email marketing, a company sends marketing-related emails to build brand equity, develop relationships with customers, and grow revenue….
Bounce Rate: What is it, Formula, Good Rate & More
Do you want to reduce your website’s bounce rate? Accepting the fact that your website has a high bounce rate is a little like admitting that, just maybe, your kid isn’t the best-looking in the schoolyard. Sure, you think your precious site is just adorable, but your bounce rate tells a different story when you…
Puja Sutar
What Are Meta Tags in SEO? All Meta Tags Explained
Search engine optimization is the marketing practice to optimize content and websites to improve their online visibility and boost their search engine rankings. It comprises various digital marketing tactics and strategies, SEO meta tags being one of them. Meta tags are details added to the HTML document, which are not visible to users but provide…
Ashima Jain
What Are LSI Keywords in SEO? Examples, Benefits, Use
Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience. However, how do you know you are right when choosing keywords with different styles?…
What is SERP? Full Form, Meaning, Features
SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…
Full On-Page SEO Checklist 2025 (With Strategy)
If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages. Marketers and business owners need to know the critical ranking factors that…
What Are Backlinks in SEO? Types, Examples, Benefits
Backlinks are inbound links that indicate traffic coming from other websites to yours. These links show that your website is popular and trusted by established businesses. Therefore, quality backlinks from reputed and high-authority websites have the potential to improve your rankings on search engines. There are various techniques for creating and acquiring backlinks. In this…
What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…