Do follow vs. No follow Backlinks (Difference & Comparision)
Those new to SEO might wonder what all the commotion is about do follow links vs. no follow links. Confused? Don’t worry; we are going to clear it all up. One of the first things you need to learn about link-building is to differentiate between do follow and no follow links. While these two might…
Puja Sutar
7 Best Free Backlink Checker Tools List (2025 Edition)
Creating a website is easy; however, maintaining its position on Google is challenging. Backlinks are essential in climbing the higher ladder on the search engine. Therefore, acquiring superior-quality backlinks for your website is on your mind, and that’s one of the reasons you are looking for a free backlink checker tools. Gone are the days…
Return on Ad Spend (ROAS): What is It & How to Calculate?
How do you measure the success of your digital marketing campaigns? Do you analyze conversion rates, click-through rates, cost per conversion, or your return on investment? While all of these are crucial metrics to measure, you may be missing out on one of the most crucial ones – ROAS, or return on ad spend- a…
Top 14 Types of Email Marketing Campaigns in 2025
Every day, we open our laptops or mobiles to an influx of emails. Many of those emails come from stores that you forgot to unsubscribe to, many of which are spam, and a few contain pertinent information. With all the emails that people receive daily, it can be hard to make yours stand out from…
Bounce Rate: What is it, Formula, Good Rate & More
Do you want to reduce your website’s bounce rate? Accepting the fact that your website has a high bounce rate is a little like admitting that, just maybe, your kid isn’t the best-looking in the schoolyard. Sure, you think your precious site is just adorable, but your bounce rate tells a different story when you…
What Are LSI Keywords in SEO? Examples, Benefits, Use
Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience. However, how do you know you are right when choosing keywords with different styles?…
What is SERP? Full Form, Meaning, Features
SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…
All Types of Keywords in SEO With Examples (2025 Guide)
There was a time when you could easily rank on the first page of Google with keyword stuffing and by hitting a certain keyword density. But, now things changed. Search engines have become smarter and better at understanding search queries. They have moved from a search-first to a people-first approach, which has changed how keywords…
Top SEO Project Ideas & Topics for 2025 (Beginners To Advanced)
Today, businesses must have a robust SEO strategy to attract organic traffic and boost their online presence. As a professional in the field, engaging in SEO projects is a great opportunity to showcase your knowledge and expertise. These projects enable you to apply your skills to real-world scenarios, demonstrating your ability to drive traffic, improve…
How to Learn SEO in 2025? (Complete Roadmap)
There isn’t a standard way to learn SEO (search engine optimization). Ask anyone who started SEO; you will get many different stories. You need to know at least some SEO if your business has any online presence. Maybe you have just launched a fantastic new website and want Google to rank it on the first…