What Are Backlinks in SEO? Types, Examples, Benefits
Backlinks are inbound links that indicate traffic coming from other websites to yours. These links show that your website is popular and trusted by established businesses. Therefore, quality backlinks from reputed and high-authority websites have the potential to improve your rankings on search engines. There are various techniques for creating and acquiring backlinks. In this…
Ashima Jain
What Are Meta Tags in SEO? All Meta Tags Explained
Search engine optimization is the marketing practice to optimize content and websites to improve their online visibility and boost their search engine rankings. It comprises various digital marketing tactics and strategies, SEO meta tags being one of them. Meta tags are details added to the HTML document, which are not visible to users but provide…
8 Types of Google Ads in 2025 (Full Details)
We all have a favorite type of something. It can be a particular cuisine, a genre of music, or anything in between, and we know what works best for us. How do we know our tastes, likes, or dislikes? By trying new things, of course! However, some things are better sampled than others. Sampling each…
Puja Sutar
What is Local SEO? Benefits, Ranking Factors, Process
In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial. Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…
7 Best Digital Marketing Platforms in India (With Examples 2025)
When you promote your business online and introduce your products to the audience, you don’t simply post images on social media and launch a website, waiting forever for results. You have to adopt a proactive approach to advertise your brand effectively. For this, you use multiple digital marketing platforms, such as social media, YouTube, Google…
What is SERP? Full Form, Meaning, Features
SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…
What Are LSI Keywords in SEO? Examples, Benefits, Use
Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience. However, how do you know you are right when choosing keywords with different styles?…
What is Google Ads? Working, Benefits, Types, Use
How To Get Started With Google Ads
Full On-Page SEO Checklist 2025 (With Strategy)
If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages. Marketers and business owners need to know the critical ranking factors that…
What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…