Full History of Digital Marketing (Origin, Evolution, Timeline)
What comes to mind when you think of marketing? Commercials, ads, and PR stunts, right? It’s easy to forget that marketing is a centuries-old practice. From emails to search engines, mobiles to social media, digital ads to content marketing, the digital marketing industry’s evolution hasn’t been boring. It is a strange beast and the rare…
Puja Sutar
What Does a Digital Marketer Do? 2025 Guide
Companies have been promoting their products and services for years through print media, television, and radio. However, with the rise of the Internet and mobile industry, digital marketing has become more prominent, replacing traditional marketing methods. Digital marketing is a data-driven and dynamic method to advertise brands, products, and services. Moreover, it is more cost-effective,…
Ashima Jain
What is Local SEO? Benefits, Ranking Factors, Process
In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial. Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…
7 Best Digital Marketing Platforms in India (With Examples 2025)
When you promote your business online and introduce your products to the audience, you don’t simply post images on social media and launch a website, waiting forever for results. You have to adopt a proactive approach to advertise your brand effectively. For this, you use multiple digital marketing platforms, such as social media, YouTube, Google…
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
What is Lead Generation in Digital Marketing? With Strategies
Suppose you are a street vendor selling chopsticks. You make a sale by engaging with individuals and convincing them to buy your product. However, with so many people passing by, engaging with all of them is impossible. So, how do you decide who to approach? The key is to target those in the market for…
How to Create Digital Marketing Portfolio? Full Guide 2025
The road to becoming a digital marketer has many steps, including creating a way to exhibit your talents and demonstrate your capabilities to new customers and potential clients. Creating a portfolio for digital marketing is the best way to accomplish those goals. While you might typically think of a portfolio as something only photographers, writers,…
Digital Marketing Executive Job Description (JD for 2025)
Crafting a captivating digital marketing executive job description is decisive in attracting suitable candidates. It’s essential to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like…
Major Functions of Search Engine (How Search Engines Work)
Anyone who’s ever looked up anything online has likely wondered how search engines work their magic and how they always deliver exactly what we are looking for. There is a significant communication platform between your target audience and the website: Search Engines. They allow users to find your website by searching for specific keywords, thus…
Top 8 Benefits of SEO Marketing in 2025 (Importance)
If used wisely and strategically, search engine optimization (SEO) can offer ample benefits, including wider customer reach, increased revenue, enhanced brand awareness, more organic traffic, quality leads, and more. One of the biggest SEO benefits is that it is a budget-friendly digital marketing technique that attracts more organic traffic. So, you can witness accelerated business…