How to Become Freelance Digital Marketer & Get Projects?
As the internet is gaining more active users, businesses are also relying more and more on digital marketing. According to a recent survey, over 72% of an organization’s marketing budget is allocated to digital channels. Considering the work flexibility and career opportunities this field offers, many aspirants and freelancers are exploring digital marketing career options….
Ashima Jain
20 Best AI Tools for Digital Marketing (Free & Paid Tools 2025)
Artificial intelligence is not a new concept in the digital marketing industry. Analysts and strategists leverage the power of AI tools to execute more personalized and effective marketing campaigns. Using artificial intelligence for digital marketing has been a game changer for brands and businesses. More than a choice or luxury, it’s now a necessity for…
10 Government Jobs in Digital Marketing in India (2025)
Securing a government job in India is a common dream among many, symbolizing job security, prestige, and a steady pathway to a stable future. With millions of aspirants each year dedicating countless hours to preparing for a variety of competitive exams, the desire to join the public sector is more than just a career choice;…
Puja Sutar
What is Search Engine Marketing ? SEM in Digital Marketing
In the digital marketing landscape, especially paid marketing, you will encounter many acronyms- SEO, PPC, SEM, CRO, SMO, and whatnot. Remembering all these terms can be challenging. Hence, it’s important to understand each topic in detail so you can keep track of all the concepts. One such crucial digital marketing topic is SEM- Search Engine…
10 Digital Marketing Tips and Tricks for Beginners (2025)
Are you just starting your digital marketing career? Well, it’s going to be a fun ride where you will learn every day and gain the best professional experience. Digital marketing involves promoting products, services, and brands via the Internet and digital channels. It paves the way for businesses to reach a wider audience, nationally and…
20 Best Digital Marketing Tools to Use in 2025 (Updated List)
Marketers and businesses heavily rely on several advanced tools and software to run successful campaigns and survive in the industry. Companies that don’t leverage the power of modern and cutting-edge tools often fall behind and lose out on the best opportunities. On the other hand, brands that have strong tech support witness rapid growth by…
How to Learn Digital Marketing? 2025 Guide
Digital marketing is evolving by leaps and bounds. With the emergence of AI and other cutting-edge technologies, staying ahead of the curve is more crucial than ever. Whether they’re beginners or experienced professionals, it’s important for every aspirant to learn continuously and upskill themselves. The more you learn, the more you grow in your Digital…
Essential Digital Marketing Skills Required for Career: 2025 Guide
Digital marketing refers to communicating with potential buyers, understanding their needs, and delivering content that aligns with their requirements. Rather than directly asking users to buy their products and services, digital marketers make efforts to build stronger and long-term relationships with the target audience, so they willingly choose their brands. They use a range of…
Difference Between On-Page vs Off-page SEO: 2025 Comparison
“SEO is not about gaming the system, it’s about learning how to play by the rules.” If you are new to Search Engine Optimization (SEO), understanding the difference between on-page and off-page SEO is crucial. Both are highly important aspects of any successful SEO strategy. But what is on-page and off-page SEO? This is a…
Virendra Soni
Difference Between Digital Marketing vs Traditional Marketing: 2025 Comparison
Technology has evolved significantly over the years, and with that, marketing has also witnessed a sophisticated change, shifting from traditional methods to more advanced ones. Businesses across different industries now rely on digital campaigns and ads to increase sales, build brand reputation, and boost conversions. Although traditional marketing still exists, digital marketing has taken the…