Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible. When you get backlinks from top websites, it means they vouch for…
Ashima Jain
Digital Marketing KPIs (Key Performance Indicators): 2025 Guide
You have designed a powerful digital marketing campaign that covers all online channels and has the potential to reach maximum users. However, if you cannot track results and monitor your marketing efforts, how will you know if your strategy is working? Therefore, marketers and businesses use Key Performance Indicators (KPIs) to measure the results and…
How to Start a Digital Marketing Agency in 2025? Step-by-Step Guide
Digital marketing is everywhere. Businesses are using it to grow and increase revenue. Digital marketing spending is expected to touch $376 billion by 2025. Needless to say, a career in this industry can be rewarding and lucrative. If you are planning to start your digital marketing agency, you need to know a few things before…
SEO Salary in India in 2025 (For Freshers, Executives, and Managers)
Are you all set to start your career as an SEO professional? Then, you certainly want to know the average salary an SEO expert can make in India. Right? This detailed guide will help you understand and evaluate the average SEO salary in India per month for different job roles and positions. You will learn…
Artificial Intelligence (AI) in Digital Marketing (Use & Impact 2025)
Artificial Intelligence (AI) has completely changed the digital marketing landscape. Artificial intelligence in digital marketing is a game-changer, especially for customer services, content creation, and forecasting. Thanks to AI-powered tools, predictive analytics, personalized ads, and customer experience have improved significantly. If you also want to take your digital marketing efforts up a notch, then it’s…
Digital Marketing Process 2025: Step By Step Guide
Today, everyone is online, whether consumers or businesses. So, if you want to grow your business and reach your target audience, you must have a well-defined digital marketing plan in place. For this, you need to create a systematic process of digital marketing to determine where you can find your customers and analyze customer behavior. …
Full History of Digital Marketing (Origin, Evolution, Timeline)
What comes to mind when you think of marketing? Commercials, ads, and PR stunts, right? It’s easy to forget that marketing is a centuries-old practice. From emails to search engines, mobiles to social media, digital ads to content marketing, the digital marketing industry’s evolution hasn’t been boring. It is a strange beast and the rare…
Puja Sutar
What Does a Digital Marketer Do? 2025 Guide
Companies have been promoting their products and services for years through print media, television, and radio. However, with the rise of the Internet and mobile industry, digital marketing has become more prominent, replacing traditional marketing methods. Digital marketing is a data-driven and dynamic method to advertise brands, products, and services. Moreover, it is more cost-effective,…
What is Local SEO? Benefits, Ranking Factors, Process
In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial. Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…
7 Best Digital Marketing Platforms in India (With Examples 2025)
When you promote your business online and introduce your products to the audience, you don’t simply post images on social media and launch a website, waiting forever for results. You have to adopt a proactive approach to advertise your brand effectively. For this, you use multiple digital marketing platforms, such as social media, YouTube, Google…