Digital Marketing Salary in India 2026: Average & Highest Income
If you are trying to know about the digital marketing salary and how much a beginner or experienced professional can earn, this guide gives you the most accurate and updated picture. Based on 10,000+ salaries reported across top cities, the average digital marketing salary in India ranges between ₹2.5 LPA to ₹10.3 LPA for professionals…
Ashima JainCompetitor and Competitive Analysis: Types, Goals, Strategy
How does Apple know when to launch a new iPhone feature, or how does Zomato stay ahead of Swiggy in the food delivery race? The answer lies in smart competitor analysis. Every leading brand constantly studies its rivals, their marketing campaigns, pricing, customer reviews, and even social media tone, to make informed moves. This process,…
Virendra SoniWhat is Branding? Concept, Importance in Marketing, Strategy
Why do you pick one brand over another even if the price is higher? Why do some businesses become memorable while others feel forgettable? The answer is simple—branding. In this complete guide to branding in marketing, you’ll understand what branding means, why it shapes customer decisions, and how businesses use it to build trust, loyalty,…
Digital Marketing Benefits for Businesses, Careers, Students
Every business today is fighting for attention, and digital platforms decide who wins. When you understand the real digital marketing benefits, you start to see why companies are shifting their entire budget online and why lakhs of students are choosing this as a career. Let’s go through the most practical and powerful benefits of digital…
What is Guerrilla Marketing? Meaning, Examples, Types, Ideas
Ever wondered how brands like Coca-Cola, Red Bull, or Burger King manage to turn everyday moments into viral sensations that people can’t stop talking about? They don’t always rely on massive ad budgets. Sometimes, it’s creativity and surprise that do the magic. That’s exactly what guerrilla marketing is all about: capturing attention through unexpected, clever,…
YouTube Income Per 1000 Views & 10000 Views in India (2025)
Have you ever wondered how much money YouTubers actually make from their videos? You’ve probably seen creators saying things like, “This video got 1 million views!” — but what does that really mean in terms of income? Remember, YouTube doesn’t pay a fixed amount for every 1,000 views. The amount varies widely depending on your…
What is AIDA in Marketing? AIDA Framework With Example
Ever wondered why some advertisements stick in your mind while others vanish instantly? It’s not random. It’s psychology. Great marketing campaigns follow a clear pattern that guides you from noticing a brand to finally taking action. That pattern is called the AIDA framework. It breaks down the customer journey into four simple stages: Attention, Interest,…
10 Best CRM Tools & Platforms 2025 (Free & Paid)
Ever noticed how some companies seem to know exactly what their customers need, respond instantly, and maintain strong relationships year after year? Behind that consistency lies the power of Customer Relationship Management tools, or CRM software. These platforms help businesses organize customer data, automate communication, and track every stage of the sales process; all in…
7 P’s of Marketing Mix: Elements, Examples, Importance
Ever wondered why brands like McDonald’s, Apple, or Coca-Cola are recognized and loved everywhere? It’s because they master not just one aspect of marketing but all of them together: product, pricing, promotion, people, and more. These combined elements form what is known as the marketing mix. Earlier, marketers followed only the 4 Ps of marketing…
12 Main Types of Digital Marketing (With Examples)
Every time you search for something on Google, watch a YouTube ad, or see an Instagram post from your favorite brand, you’re experiencing digital marketing. Businesses today use different strategies to connect with you online, drive sales, and build trust. In this guide, we’ll learn about all the types of digital marketing in simple terms,…