What is PPC in Digital Marketing? Pay-Per-Click Advertising Guide
Understanding the mechanisms behind online advertising is crucial for anyone looking to advance their career in marketing or grow their business. At the core of this digital marketing toolkit is PPC, or Pay-Per-Click advertising, a model that has transformed the way brands reach their audience. But what is Pay-Per-Click advertising, and why is it so…
Ashima Jain
Top 70 Google Ads and PPC Interview Questions With Answers (2025)
Are you anxious about your Google Adwords and PPC interview? We have listed the top Google ads and PPC interview questions and answers to help you during your preparations. This list will help you build confidence in your preparations, which are the first step in defining your career path. Google Ads and PPC Interview Questions…
Puja Sutar
What is Search Engine Marketing (SEM)? Definite Guide 2025
Have you ever searched for “best restaurants near me” or “buy shoes online” and wondered how some websites always appear on top of Google? That’s not luck; it’s search engine marketing or SEM at work. It’s the reason brands you know (and many you don’t) show up right when you’re looking for something. But what…
Virendra Soni
How to Increase Website Traffic? 22 Ways in 2025
The future of the business industry is digital, and companies are not just embracing it but tapping into its full potential. According to a report, market experts have estimated online sales to reach $8.1 trillion by 2026. There is no denying that the digital world holds endless opportunities for businesses. However, the competition is fierce,…
Affiliate Marketing on Amazon India: Commission & Details 2025
When it comes to earning online, few platforms are as beginner-friendly as affiliate marketing on Amazon. Through Amazon’s affiliate program, you can recommend millions of products available on the world’s most trusted marketplace and earn a commission on every sale. The best part? Getting started doesn’t require technical skills or investment. If you’re wondering how…
Do follow vs. No follow Backlinks (Difference & Comparision)
Those new to SEO might wonder what all the commotion is about do follow links vs. no follow links. Confused? Don’t worry; we are going to clear it all up. One of the first things you need to learn about link-building is to differentiate between do follow and no follow links. While these two might…
What is Conversion Rate? Formula, How to Calculate & More
Conversion rate is fundamental to understanding how well your website and marketing campaigns are performing. In digital marketing, improving conversion rates is a primary goal because higher conversion rates mean more successful interactions with potential customers, which typically leads to increased revenue. Calculating your conversion rate is simple: divide the number of conversions by the…
Ankita Singhal
25+ ChatGPT Prompts for Keyword Research (SEO Keyword Prompts)
If you’ve ever tried to boost your website’s visibility online, you already know the importance of keyword research. Keywords are the backbone of SEO, helping search engines understand your content and connect it with users who are searching for information. But traditional keyword research can be time-consuming and sometimes expensive. That’s where ChatGPT steps in….
7 Best Free Backlink Checker Tools List (2025 Edition)
Creating a website is easy; however, maintaining its position on Google is challenging. Backlinks are essential in climbing the higher ladder on the search engine. Therefore, acquiring superior-quality backlinks for your website is on your mind, and that’s one of the reasons you are looking for a free backlink checker tools. Gone are the days…
Return on Ad Spend (ROAS): What is It & How to Calculate?
How do you measure the success of your digital marketing campaigns? Do you analyze conversion rates, click-through rates, cost per conversion, or your return on investment? While all of these are crucial metrics to measure, you may be missing out on one of the most crucial ones – ROAS, or return on ad spend- a…