Digital Marketing ROI: Meaning, Metrics, & How to Measure It
As a digital marketer, you are responsible for a range of tasks. There is no denying that a major part of your job is to develop and execute marketing campaigns, but tracking their performance is also one of your duties. You need to evaluate whether your marketing strategies are performing as expected, evaluating their impact…
Ashima Jain
Top 17 Off-Page SEO Techniques (SEO Off-Page Methods 2025)
When we talk about SEO, only a few things can be done on-site to optimize it and boost its search engine rankings. Marketers need to work on several off-page elements, too, for the success of the overall SEO strategy. Off-page SEO is vital to digital marketing, as it helps enhance brand visibility and credibility. Brand…
Is Digital Marketing Hard to Learn? 2025 Career Guide
Digital Marketing refers to promoting products, services, and brands via online channels and platforms. Businesses rely on internet marketing to connect with their target audiences, influence their buying decisions, and engage them. It also helps companies build brand awareness, drive conversions, and generate leads. With surging popularity, digital marketing has become one of the most…
Top 8 Digital Marketing Objectives 2025 (Goals With Examples)
Digital marketing is a targeted approach used by brands to promote their products or services via the Internet. They leverage the power of various digital platforms, such as websites, emails, and social media, to connect with the potential customers and build long-term relationships with them. As companies advertise their products online, they have certain goals…
Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible. When you get backlinks from top websites, it means they vouch for…
Digital Marketing KPIs (Key Performance Indicators): 2025 Guide
You have designed a powerful digital marketing campaign that covers all online channels and has the potential to reach maximum users. However, if you cannot track results and monitor your marketing efforts, how will you know if your strategy is working? Therefore, marketers and businesses use Key Performance Indicators (KPIs) to measure the results and…
How to Start a Digital Marketing Agency in 2025? Step-by-Step Guide
Digital marketing is everywhere. Businesses are using it to grow and increase revenue. Digital marketing spending is expected to touch $376 billion by 2025. Needless to say, a career in this industry can be rewarding and lucrative. If you are planning to start your digital marketing agency, you need to know a few things before…
SEO Salary in India in 2025 (For Freshers, Executives, and Managers)
Are you all set to start your career as an SEO professional? Then, you certainly want to know the average salary an SEO expert can make in India. Right? This detailed guide will help you understand and evaluate the average SEO salary in India per month for different job roles and positions. You will learn…
Artificial Intelligence (AI) in Digital Marketing (Use & Impact 2025)
Artificial Intelligence (AI) has completely changed the digital marketing landscape. Artificial intelligence in digital marketing is a game-changer, especially for customer services, content creation, and forecasting. Thanks to AI-powered tools, predictive analytics, personalized ads, and customer experience have improved significantly. If you also want to take your digital marketing efforts up a notch, then it’s…
Digital Marketing Process 2025: Step By Step Guide
Today, everyone is online, whether consumers or businesses. So, if you want to grow your business and reach your target audience, you must have a well-defined digital marketing plan in place. For this, you need to create a systematic process of digital marketing to determine where you can find your customers and analyze customer behavior. …