SEO

SEO vs SEM Difference in Digital Marketing: Explained in Simple Terms

SEO vs SEM Difference in Digital Marketing: Explained in Simple Terms

If you are in the field of digital marketing, the terms SEO and SEM are so mainstream for you. Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) sound similar and have a difference of only one word. But these two are not the same. There are several differences between SEO vs SEM that…

10 Free SEO Tools for Site Analysis, Keyword & Competitor Research

10 Free SEO Tools for Site Analysis, Keyword & Competitor Research

What are the best free SEO tools in 2024? This is among the top questions by beginners in search engine optimization. In this quick yet comprehensive write-up, we have covered the top SEO optimization tools for competitor research, website analysis, keyword research, and other search engine optimization tasks.  We know the significance of using the…

Top 7 Best Website Speed Test Tools in 2024

Top 7 Best Website Speed Test Tools in 2024

You start a website to generate online business, but you are not getting the desired result. Everything seems fine on the website, the content, designs, graphics, and marketing is all top-notch. The SEO team has also done a fabulous job on the website; still, you are not getting business. Do you know why? One fine…

30+ Most Asked Digital Marketing Interview Questions & Answers 2024 (With PDF)

30+ Most Asked Digital Marketing Interview Questions & Answers 2024 (With PDF)

What are some of the most common digital marketing interview questions? How to answer them? Whether you are a fresher, intern, experienced, or a manager, we have covered some top questions asked in a digital marketing interview.  Everyone is aware of the basic rules about preparing for an interview, like – pick a nice clean,…

Top 10 Benefits of Local SEO for Small Businesses

Top 10 Benefits of Local SEO for Small Businesses

What are the benefits of local SEO? Does Google give importance to local searches? What exactly is local search engine optimization? How to optimize your business for local searches? In this quick yet comprehensive guide, let’s explore everything.  Customers are looking for the finest goods and services available in their area, and they need responses…

Conclusive Guide to Google AMP (Accelerated Mobile Pages)

Conclusive Guide to Google AMP (Accelerated Mobile Pages)

Should you implement Google AMP (Accelerated Mobile Pages) on your website? Google had revealed the Accelerated Web Pages framework in 2015. The search engine giant says that AMP helps you develop user-first websites that load faster and offer an intuitive and smooth user experience. It also optimizes the ranking of the websites on Google.  For…

11 Link Building Mistakes that Kill Your SEO in 2024

11 Link Building Mistakes that Kill Your SEO in 2024

It is evident that you should never follow black hat SEO techniques to avoid getting penalized by Google. However, even the SEO experts and pros today are unaware of some common link building mistakes in 2024 that actually harm their search engine optimization efforts. Mistakes in building backlinks can not only lower your rankings significantly…