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Digital marketing is no less than a blessing for companies across the world, generating massive revenue and taking brands to the global level. There is no denying that businesses with effective online marketing strategies are leading the pack. Digital marketing is not just about promoting goods and services online but reaching the right consumers at the right time with relevant information.

Only a skilled and accomplished digital marketer can attain this by analyzing the market and implementing effective strategies.

WsCube Tech, a renowned digital marketing training institute in Lucknow, offers diverse courses to teach basic to advanced concepts and practical skills. Industry experts design our specialization modules so you can understand the ins and outs of the market through efficient learning.

Moreover, you will work on assignments that require analytical thinking, problem-solving skills, and in-depth market research. During our digital marketing course in Lucknow, you will also get the chance to translate your innovative ideas into beautiful campaigns to lure potential customers and turn them into paying buyers.

Apart from social media marketing (SMM), email marketing, content marketing, search engine optimization (SEO), PPC, and eCommerce marketing, you will also gain expertise in brand reputation management, brand engagement, and digital channels. Rest assured that our learner-oriented digital marketing training in Lucknow will make your learning seamless and help you build a successful career in no time.

Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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LearnOffline Classes

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your digital marketing skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
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Milestone 2 - Duration: 5 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • Introduction to SEO and Its Importance
  • Understanding Search Engines, SERPs, and Zero-Click Searches
  • AEO, SGE & AIO: The AI Era of SEO
  • Keyword Research Basics
  • AI-Driven & Entity-Based Keyword Targeting
  • Advanced Keyword Strategies
  • Search Experience Optimization (SXO) & Voice Search Readiness
  • Keyword Competition and Volume Analysis
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Keyword Research 1

Module 5

On Page SEO

  • On-Page SEO Fundamentals
  • Meta Tags & AI-Powered Optimization
  • Headings, Image SEO & Alt Tags
  • Website & URL Structure for SEO
  • Content Optimization & SEO Mistakes to Avoid
  • Internal Linking & Anchor Text Strategy
  • SEO Authority Signals & Open Graph Tags
  • Technical SEO Essentials
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Module 6

Technical SEO

  • Broken Link Fixing & Redirection Setup
  • Site Speed Optimization with Tools & AI
  • Mobile-Friendly & Responsive Design (SXO Focus)
  • Essential Chrome Extensions for SEO
  • Schema Markup Basics & Its Role in AEO
  • Types of Schema & Implementation Methods
  • Breadcrumbs & Schema Validation Techniques
  • Google Search Console: Setup and Usage
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Keyword Research 2

Module 7

Web Analytics & Monitoring

  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
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Module 8

Content Marketing

  • Website SEO Audit: Importance and Frequency
  • SEO Audit Checklists and Tools (GSC, Technical Audit)
  • Introduction to Content Marketing & Its Benefits
  • Content Types & Funnel Stages (TOFU, MOFU, BOFU)
  • User Intent & Content Strategy (SXO Focus)
  • Copywriting vs Content Writing: Key Differences
  • Elements & Techniques of Effective Copywriting
  • AI-Driven Content Strategy & Optimization for AI Tools
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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 9

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
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Module 10

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
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Module 11

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
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Milestone 4 - Duration: 7 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 12

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting with AI
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Targeting Tourists for Dubai

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Module 13

Meta Ads Campaign Structure

  • AI-Powered Ad Strategies & Optimization
  • Advanced Campaign Budget Optimization & A/B Testing
  • Facebook Engagement & Conversion Ads Setup
  • Lead Generation: Forms, Funnels & Meta Auto‑Chat
  • Facebook Business Manager & Ads Manager Essentials
  • Facebook Pixel: Installation & Integration Methods
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Module 14

Meta Ads Conversion Tracking

  • Live Pixel Tracking & Troubleshooting
  • Pixel Integration via Partner Tools & Conversion API (Stape.io)
  • Custom Audiences & Meta Source Audiences
  • Lookalike Audiences: Creation, Types & Usage
  • Custom Conversion Audiences & Their Application
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Module 15

Meta Ads Reporting

  • Campaign Performance Analysis & Optimization with AI Tools
  • Rule-Based & Creative Automation in Ad Campaigns
  • End-to-End Campaign Execution on Meta & Instagram
  • Introduction to SEM & Google Ads
  • Google Ads Formats and Ad Placement Overview
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Module 16

Google Search Ads

  • Ad Objectives and Bid Strategies
  • AI-Powered Search Campaign Setup (Maximize Performance)
  • Keyword Importance and Match Types in SEM
  • Keyword Research Tools & Negative Keywords
  • AI-Powered Ad Copywriting (GravityWrite)
  • Ad Extensions Setup (Sitelink, App, Call, Callout, Location, Price)
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Keyword Research

Module 17

Google Display & Video Ads

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
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Module 18

Conversion Tracking

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
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Milestone 5 - Duration: 2 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 19

Email, WhatsApp Marketing, Automation & Freelancing

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
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Module 20

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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    Total Program Fee:

    45,000/-

    34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Mentore

Prajjwal Bhatnagar

Digital Marketing Trainer

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(9,114 Reviews)

(9,114 Reviews)

Hear From Our Alumni

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Sunil Bhati

In the beginning, I was worried whether I can really learn these things. However, in the first two classes, the easy learning method and mentor’s way of teaching made me confident. I then joined this course and so glad that I made the right decision.
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Sompal Saran

An amazing place for learning digital marketing from zero to hero. Syllabus as well as projects are always on focus. Experienced mentors and reasonable fees. Job assistance is also provided after training.
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Mahipal Singh

So much satisfied with this digital marketing training course in Lucknow. I am a beginner and have so much interest in DM. SEO is my favorite thing. Here, I was able to learn basic to advanced level of digital marketing.
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Harish Choudhary

It is the best digital marketing institute in Lucknow. The teaching method is very interactive. The mentor is always helpful and cooperative. I learned and practiced so much here. Thanks WsCube Tech for everything.
Digital marketing is a booming industry and is one of the most required skills in the job market. According to statistics, it is expected to grow in the coming years, paving the way for promising career opportunities and high-paying jobs.
Yes. Once you complete our digital marketing training in Lucknow, you will be rewarded with a professional certificate.
Don’t worry. If you don’t attend a class, you can access and watch the recording of that class and stay on pace. Moreover, we provide recordings of all the classes so you can revise whenever possible.
Trusted by 1.6 million learners, WsCube Tech is the most trusted and best digital marketing institute in Lucknow.
We cover all the basic and cutting-edge digital marketing tools, including social media, email, content, conversion optimization, graphic design, and lead enrichment tools.
Going by the current trends, digital marketing will only evolve and grow in the future. More and more businesses and websites will rely on online marketing to reach global audiences and use multiple channels to connect with consumers. Moreover, innovative marketing strategies will take over the industry, making a place for every professional.
It is INR 29,500/- (available at 50% off today).
You don’t need a professional or technical degree to join our digital marketing classes in Lucknow. Any fresher, graduate, learner, marketing professional, blogger, or business owner can sign up for it.
Our training covers all modules that you can complete in 4 months.
Once you complete this training and master all the tools and skills, you can land a good job in the beginning. Based on your skills, the basic salary of a digital marketer starts at 20-30k per month. After working for a few months as a professional and gaining hands-on experience, you can expect a 30% hike in your CTC.
Apart from using the internet, you would also need skills in how to use digital marketing tools, such as Google Keyword Planner, Google Analytics, SEMrush, Ahrefs, etc. If you hold expertise in data and analytics, then it would be a cherry on top.
Our comprehensive course covers all the topics and areas of digital marketing, including social media marketing, PPC (pay-per-click) advertising, SEO, content marketing, and much more. Furthermore, you will understand data collection and analysis, approaches to digital actions, Google algorithms, and more. By the end of this digital marketing course in Lucknow, you will gain fair knowledge of the challenges and opportunities presented by digital media.