SEO

Search Engine Optimization (SEO) Specialist Job Description
SEO

Search Engine Optimization (SEO) Specialist Job Description

One single Google search query can produce thousands of results, listing several links to websites, web pages, and content. Every business, brand, and website wants to appear in these search results, making search engine optimization (SEO) crucial.  SEO helps businesses surge their search engine rankings and drive traffic to their websites. Hence, companies hire skilled…

Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
SEO

Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)

Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible.  When you get backlinks from top websites, it means they vouch for…

SEO Salary in India in 2024 (For SEO Freshers, SEO Executives, and Managers)
SEO

SEO Salary in India in 2024 (For SEO Freshers, SEO Executives, and Managers)

Are you all set to start your career as an SEO professional? Then, you certainly want to know the average salary an SEO expert can make in India. Right? This detailed guide will help you understand and evaluate the average SEO salary in India per month for different job roles and positions. You will learn…

Top SEO Project Ideas & Topics for 2024 (Beginners To Advanced)
SEO

Top SEO Project Ideas & Topics for 2024 (Beginners To Advanced)

Today, businesses must have a robust SEO strategy to attract organic traffic and boost their online presence. As a professional in the field, engaging in SEO projects is a great opportunity to showcase your knowledge and expertise.  These projects enable you to apply your skills to real-world scenarios, demonstrating your ability to drive traffic, improve…

What Are Backlinks in SEO? Types, Examples, Benefits
SEO

What Are Backlinks in SEO? Types, Examples, Benefits

Backlinks are inbound links that indicate traffic coming from other websites to yours. These links show that your website is popular and trusted by established businesses. Therefore, quality backlinks from reputed and high-authority websites have the potential to improve your rankings on search engines.  There are various techniques for creating and acquiring backlinks. In this…

What Are Meta Tags in SEO? All Meta Tags Explained
SEO

What Are Meta Tags in SEO? All Meta Tags Explained

Search engine optimization is the marketing practice to optimize content and websites to improve their online visibility and boost their search engine rankings. It comprises various digital marketing tactics and strategies, SEO meta tags being one of them. Meta tags are details added to the HTML document, which are not visible to users but provide…

What is Local SEO? Benefits, Ranking Factors, Process
SEO

What is Local SEO? Benefits, Ranking Factors, Process

In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial.  Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…

What is SERP? Full Form, Meaning, Features
SEO

What is SERP? Full Form, Meaning, Features

SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…

What Are LSI Keywords in SEO? Examples, Benefits, Use
SEO

What Are LSI Keywords in SEO? Examples, Benefits, Use

Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience.  However, how do you know you are right when choosing keywords with different styles?…

Full On-Page SEO Checklist 2024 (With Strategy) 
SEO

Full On-Page SEO Checklist 2024 (With Strategy) 

If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages.  Marketers and business owners need to know the critical ranking factors that…