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Digital Marketing Course in Patna

The demand for skilled digital marketers in India and globally is on a boom. This is a high-paying and promising career option that you can jumpstart with the best digital marketing course in Patna.

With WsCube Tech, you learn 360-degree digital marketing from industry experts, get certified, become ready for jobs, as well as acquire entrepreneurial skills. Think no further and book 2-days of free classes now to learn with the best digital marketing institute in Patna!

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Digital marketing has become a necessity for every business, whether a small business, a budding startup, a large business, or even a successful brand. If you have the right digital marketing skills, you will easily find great career opportunities. You can not only get a good job, but also start your own business or become a freelancer who works for national & international clients.

During our digital marketing course in Patna, we keep these things in mind so that you can become so good at digital marketing. You must know that it is a wide field that includes things like Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads, Blogging, YouTube Marketing, Content Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing, and much more.

It means that you can choose to build your career in any of these fields according to your passion, interest, and skills. Moreover, the best thing about this digital marketing course in Patna is that you don’t need any prior knowledge or skill to learn it. Our experienced mentors will cover all the concepts from the zero level.

To make a successful career in digital marketing, you don’t really need a degree or specific graduation. All you need is the right set of skills, for which our digital marketing training in Patna is your go-to option.

Along with quality learning experience, you also get to work on various types of projects, access premium digital marketing tools for free, get assistance in job placement, learn to start your own website/blog and make it big, as well as master how to become a successful Youtuber. All these things and more are part of this digital marketing course in Patna (Bihar).

Digital marketing has become a necessity for every business, whether a small business, a budding startup, a large business, or even a successful brand. If you have the right digital marketing skills, you will easily find great career opportunities. You can not only get a good job, but also start

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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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LearnOffline Classes

Get insights from industry experts in India’s best digital marketing course to boost your practical knowledge.

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Practice

Sharpen your skills with real projects, assignments, quizzes, and live practice in our online digital marketing course.

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Ask

Get 1:1 support from experienced mentors to clear every doubt and build practical skills confidently.

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Build

Create a professional portfolio and LinkedIn profile to showcase your digital marketing expertise to top companies.

Milestone 1 - Duration: 2 weeks

This milestone builds the foundation of digital marketing by covering core concepts such as audience research, consumer behavior, branding, and funnel thinking. Learners will also create professional websites and conversion-focused landing pages using WordPress, aligning digital assets with real business and marketing objectives.

Week 1

Digital Marketing Foundation & AI Mindset

  • Digital marketing ecosystem & growth levers
  • Brand, performance & growth marketing models
  • Business models - D2C, B2B, EdTech, Local, SaaS, etc
  • Customer journey & funnel frameworks (TOFU–MOFU–BOFU)
  • Consumer behavior & buying triggers
  • ICPs, personas & audience research with AI
  • Market & competitor analysis using AI tools
  • Brand positioning, channels & KPI frameworks
Week 2

Website & Landing Page Design

  • Website fundamentals & digital marketing role
  • Business websites vs marketing websites
  • WordPress basics & dashboard navigation
  • Domain, hosting & website environment setup
  • Website structure & page hierarchy
  • WordPress configuration & theme customization
  • Pages, posts, menus & content management
  • Conversion-focused landing pages
  • User intent, buyer psychology & messaging
  • Headlines, CTAs, forms & trust elements
  • AI-assisted landing page ideation
  • No-code landing page design

Project:

Brand & Digital Marketing Strategy for a Local Business

Collaborate with a local restaurant or café to analyze customers, competitors, and brand goals. Build a marketing brief, define brand positioning, and design an AI-powered digital marketing strategy with clear funnels and KPIs.

Website & Landing Page Setup for a Business

Build a website and lead-focused landing page for a local business or EdTech brand. Configure WordPress, design pages, manage content, and create a conversion-oriented landing page using AI-assisted ideas.

Case Study

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Swiggy Instamart

Analyze how Swiggy Instamart leveraged deep consumer insights, speed-driven positioning, and funnel-led digital marketing to build one of India’s fastest-growing quick commerce platforms.

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Nykaa

Understand how Nykaa uses a well-structured website, content hierarchy, and conversion-focused landing pages to build brand trust, guide user journeys, and convert visitors into customers at scale.

Milestone 2 - Duration: 5 weeks

This milestone focuses on building strong organic visibility through modern SEO and AEO practices. Learners will work on keyword strategy, on-page and technical SEO, content optimization, analytics, and live brand projects to understand how businesses drive long-term traffic and search dominance in the AI-driven search ecosystem.

Week 3

Introduction to SEO

  • SEO fundamentals & types
  • Search engines & ranking basics
  • SERP structure & evolving features
  • Zero-click searches & AI-driven SERPs
  • AEO, SGE & modern search behavior
  • Keywords, intent & SXO mapping
  • Voice search & entity-based SEO (GEO)
  • AI-driven keyword research
  • Keyword analysis, long-tails & mapping
Week 4

On-Page SEO

  • On-page SEO fundamentals & importance
  • AI-assisted on-page optimization checklist
  • Title tags, meta descriptions & heading structure
  • Meta robots tags & image SEO (alt attributes)
  • SEO-friendly website & URL structure
  • Internal linking & anchor text optimization
  • Content quality, keyword usage & plagiarism control
  • SEO-friendly blogs & long-form content
  • Keyword-to-content mapping & EEAT framework
Week 5

Technical SEO

  • Technical SEO fundamentals & importance
  • XML & HTML sitemap creation
  • Robots.txt & crawl control
  • Canonicalization & duplicate content handling
  • HTTPS, website security & custom 404 pages
  • Broken links & redirection strategies
  • Site speed, Core Web Vitals & mobile SEO
  • Schema markup & structured data types
  • AEO, rich results & schema validation
Week 6

Web Analytics & Monitoring

  • Introduction to Google Search Console (GSC)
  • GSC setup, sitemap submission & URL inspection
  • Indexing, coverage & performance reports
  • GA4 overview & SEO-focused metrics
  • GA4 setup via Google Tag Manager (GTM)
  • Traffic, engagement & conversion analysis
  • SEO performance reporting & insights
  • Off-page SEO & backlink fundamentals
  • Website & technical SEO audit process
Week 7

SEO Live Brand Projects

  • SEO audit fundamentals & prioritization
  • Complete technical SEO audit process
  • Keyword & page mapping strategy
  • Content optimization using AI
  • Backlink strategy & off-page planning
  • Google Search Console–based audits
  • SEO issue identification & fixing roadmap
  • Local SEO project for MSME businesses
  • Scalable SEO strategy for D2C / SaaS / EdTech brands

Project:

Local SEO Optimisation for a Home Cleaning Service Business

To enhance the local online visibility of a home cleaning service business through the use of SEO techniques, market research, keyword planning, website optimisation, content enhancement, and Google Business Profile optimisation, enabling the generation of local leads and an increase in service inquiries.

SEO Strategy for a Fintech SaaS Platform with Learning Content

To scale organic traffic and product adoption using SEO through product pages, blogs, and business education content.

Case Study

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Myntra

How Myntra Dominates No.1 Position on Google for 64,000+ Keywords

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HealthKart

Study how HealthKart applies on-page SEO best practices and authority-driven content to scale organic visibility in the competitive health and fitness market.

Milestone 3 - Duration: 4 weeks

This milestone covers organic social media growth, content strategy, video marketing, influencer campaigns, and community-led branding. Learners will create platform-native content, work with creators, and design content-led growth systems to build reach, trust, and engagement across multiple digital platforms.

Week 8

Social Media Marketing Fundamentals with AI

  • Social media marketing fundamentals
  • Platform algorithms, reach & engagement
  • Organic vs paid social media strategy
  • Platform selection for different business models
  • Awareness, engagement & conversion funnels
  • Facebook & Meta ecosystem overview
  • Instagram algorithm & content formats
  • Organic lead generation on social media
  • AI-assisted social media strategy & content planning
Week 9

Platform-Led Growth & Social Media Management

  • Platform-led growth fundamentals
  • YouTube ecosystem, algorithm & channel optimization
  • YouTube SEO, thumbnails, CTR & retention
  • Short-form video strategy (YouTube Shorts)
  • Twitter (X) content formats & engagement strategy
  • Pinterest marketing & Pinterest SEO
  • LinkedIn company pages & B2B content strategy
  • Social media calendars & account management
  • Platform-wise analytics & AI-driven performance insights
Week 10

Content Marketing

  • Content marketing fundamentals & growth models
  • Content types, formats & platform-wise strategy
  • Video-first content & short-form formats
  • Content pillars, brand voice & content funnels
  • Content calendars & distribution strategy
  • Copywriting frameworks (AIDA, PAS) & hooks
  • Ad copy, page copy & product copywriting
  • Scripting for reels, shorts & YouTube videos
  • AI-powered content ideation, optimization & scaling
Week 11

Influencer & Creator Marketing

  • Influencer & creator marketing ecosystem
  • Types of influencers & brand–creator fit
  • Influencer funnels & content formats
  • Influencer KPIs, metrics & performance tracking
  • AI-assisted influencer research & discovery
  • Influencer outreach & collaboration models
  • UGC, whitelisting & campaign execution
  • Community-led marketing & engagement loops
  • Founder-led branding, authority & trust building

Project:

Organic Social Media Launch System (D2C Brand)

Build a 30-day organic social media launch plan for a D2C brand, including platform selection, content calendars, reel ideas, captions, and DM-based lead flows. Learn how to convert organic reach into engagement and leads using real Instagram and Facebook strategies.

YouTube-Led Authority & Traffic Growth Plan

Create a YouTube-first growth strategy using long-form videos and Shorts, supported by LinkedIn, X, and Pinterest distribution. Define video ideas, hooks, titles, and cross-platform plans to drive reach, authority, and consistent discovery.

Case Study

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Mamaearth

Analyze how Mamaearth built a D2C brand using Instagram-led organic growth and the Meta ecosystem to drive awareness, engagement, and conversions without relying only on paid ads.

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Groww

Analyze how Groww uses YouTube, LinkedIn, and X to build authority, educate users, and drive long-term organic growth through platform-specific content strategies.

Milestone 4 - Duration: 7 weeks

This milestone is dedicated to paid marketing and growth optimization across Meta, Google Search, Display, YouTube, and e-commerce platforms. Learners will plan, execute, track, and optimize performance-driven campaigns using real tools, conversion tracking, and data-backed decision-making frameworks.

Week 12

Introduction to Meta Ads

  • Performance marketing fundamentals
  • Meta Ads ecosystem overview
  • Facebook Business Manager & Ads Manager
  • Ad objectives & campaign goals
  • Campaign, ad set & ad structure basics
  • Budgeting & ad scheduling
  • Audience targeting fundamentals
  • AI-assisted targeting ideas & interests
  • Facebook boosting & basic promotions
Week 13

Meta Ads Campaign Structure

  • AI-based ad placements & delivery
  • Campaign, ad set & ad-level structuring
  • AI-powered ad creatives & copy generation
  • Advantage campaign budget optimization
  • A/B testing & dynamic creative strategy
  • Engagement & conversion ad setup
  • Lead generation ads & auto chat flows
  • Meta Pixel fundamentals & event tracking
  • Conversion API (CAPI) & advanced tracking setup
Week 14

Meta Ads Conversion Tracking

  • Custom audiences & audience types
  • Lookalike audience creation & usage
  • Audience strategy for scaling campaigns
  • Product catalogue setup & management
  • Collection ads & catalogue-based campaigns
  • End-to-end Meta campaign execution
  • Campaign performance analysis
  • Optimization & budget reallocation
  • Conversion tracking & reporting insights
Week 15

Google Search Ads

  • Google Ads ecosystem & benefits
  • Search ad formats & placements
  • Campaign objectives & bid strategies
  • Keyword research for search campaigns
  • Match types & negative keyword strategy
  • AI Max search campaign setup
  • Search ad copywriting with generative AI
  • Ad extensions & enhanced visibility
  • Search campaign optimization & reporting
Week 16

Google Display & Video Ads

  • Google Display Network fundamentals
  • Display ad formats & targeting options
  • Audience, placement & topic targeting
  • Visual ad strategy for awareness & consideration
  • YouTube Ads ecosystem & integration
  • Video campaign goals & ad subtypes
  • Video ad sequencing & storytelling ads
  • Bid strategies, frequency capping & scheduling
  • Display & video campaign optimization
Week 17

Conversion Tracking

  • Conversion tracking fundamentals
  • Creating & configuring conversion actions
  • Google Tag Manager (GTM) integration
  • Conversion linker & tracking accuracy
  • GA4 and Google Ads linking
  • Remarketing fundamentals & benefits
  • Remarketing audience creation & usage
  • Performance Max campaign overview
  • Demand campaign setup & optimization
Week 18

Ecommerce Ads

  • Advanced Amazon marketing fundamentals
  • Amazon Sponsored Ads & campaign structure
  • Amazon keyword research & optimization
  • Amazon reports & performance analysis
  • D2C growth strategy & brand scaling
  • High-converting video ads & catalogue strategy
  • Meta + Google Ads engine for ecommerce sales
  • Service business ad strategies
  • Smart audience targeting & multi-platform execution

Project:

Sales Campaign Setup with Conversion Tracking for Namhya Foods

Set up a conversion-focused Google Ads sales campaign for Namhya Foods by configuring conversion actions, integrating tracking via Google Tag Manager, and enabling remarketing audiences. Learners will connect GA4 with Google Ads and activate AI-driven campaign types to optimize performance across the funnel.

Amazon Sponsored Ads Campaign for Ethikonline

Set up and optimize an Amazon Sponsored Ads campaign for Ethikonline to drive product visibility and sales. Learners will perform Amazon keyword research, structure sponsored campaigns, optimize bids and creatives, analyze reports, and improve performance using data-driven optimization techniques.

Case Study

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Royal Enfield

Study how Royal Enfield’s Meta Lead Ad strategy leverages optimized creatives, instant lead forms, and robust tracking to drive qualified leads for high-consideration automotive purchases.

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Pepe Jeans

Study how Pepe Jeans leverages conversion tracking and audience strategies on Meta Ads to scale e-commerce sales through precise targeting and performance-driven optimization.

Milestone 5 - Duration: 2 weeks

This milestone turns you into a future-ready marketer with hands-on mastery in automation, AI agents, Email, and WhatsApp marketing.You’ll build real marketing workflows using tools like n8n, Mailchimp, and Interakt, and automate campaigns end-to-end. Plus, you’ll learn freelancing systems to pitch clients, build your portfolio, and start monetizing your skills.

Week 19

Email Marketing, WhatsApp Marketing & Freelancing

  • Email marketing fundamentals & use cases
  • Email list building & audience segmentation
  • Email content creation & automation flows
  • Email analytics, optimization & retention
  • WhatsApp marketing strategy & campaign planning
  • WhatsApp Business API tools & broadcast messaging
  • Lead nurturing & lifecycle communication
  • Freelancing platforms & profile optimization
  • Service packaging, pricing & client acquisition
Week 20

AI Agents & Automation Workflow

  • Marketing automation fundamentals
  • AI agents & no-code automation concepts
  • n8n workflow interface & core components
  • Triggers, actions & data flow mapping
  • Multi-step automation with conditional logic
  • Connecting marketing tools & platforms
  • AI-powered workflow execution
  • Workflow testing, debugging & monitoring
  • Scalable automation systems for marketing operations

Project:

Lead Nurturing & Retention Campaign for a Business (Email + WhatsApp)

Design and execute a lead nurturing and retention campaign for a business using Email Marketing (Mailchimp) and WhatsApp Marketing (Interakt). You will build segmented audiences, create automated email and WhatsApp flows, design messaging for different funnel stages, and optimize campaigns based on engagement metrics. Finally, you will package this campaign as a freelance service offering with clear deliverables and pricing.

Build Your First AI Agent Using n8n

Design and build your first AI-powered automation agent using n8n. You will create a multi-step automation workflow that captures data from a trigger (form, webhook, or event), processes it using logic and AI, connects multiple marketing tools, and performs automated actions such as storing data, sending emails, or triggering notifications. The project focuses on building, testing, debugging, and managing real-world automation workflows.

Case Study

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Lenskart

Analyze how Lenskart uses WhatsApp marketing to drive personalized engagement, appointment bookings, and repeat purchases by integrating conversational commerce into its digital funnel.

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N8N Automation

Study how modern businesses leverage n8n automation workflows and AI agents to streamline operations, automate marketing processes, and achieve scalable growth with minimal manual intervention.

Canva
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Our learners work at top companies

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    Total Program Fee:

    75,000/-

    55,000/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

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Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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If you are wondering where to learn digital marketing in Patna, then WsCube Tech is the best institute for you.

After our digital marketing course in Patna, you can explore your career as:

  • SEO Executive
  • Content Marketer
  • Social Media Manager
  • Google Ads Professional
  • PPC Expert
  • YouTube Executive
  • Blogger
  • WordPress Website Designer
  • Email Marketing Expert
  • Digital Marketing Executive
  • Freelancer
The duration of the training is 4-5 months.

While doing digital marketing course in Patna with WsCube Tech, you will work on numerous important tools, like:

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Ubersuggest
  • Ahrefs
  • SEMrush
  • Google AdSense
  • WordPress
  • Canva
  • Shopify
  • Google My Business
  • VidIQ
  • Quora
  • Pinterest
Yes. Consider this an opportunity because digital marketing strategies can help you skyrocket your business.
Yes. You can do freelancing in any area of digital marketing. So, after the course, you can choose to become a freelancer in SEO, Google Ads, blogging, PPC ads, content marketing, etc.
Not to worry. You will have a dedicated account where the recordings of all the classes will be available. Here, you can watch previous classes for revision or to get the missed class.
Yes. WsCube Tech provides internship opportunities. Moreover, you can also apply for internships at any other company when you have the certification.
Our fee structure of digital marketing course in Patna provides options to pay in instalments. You can pay the fee of INR 29,500 without burden.
Yes. Our training prepares you for all aspects of digital marketing, making you ready for excellent job opportunities. You can easily find jobs in not only Patna, but also anywhere in India or globally.
Yes. Digital marketing is a skill that doesn’t require any specific degree or graduation.
Yes. When you complete the training, you will get a professional certificate that can be added to your resume/CV, allowing you to easily apply for high-paying jobs.
Yes. We offer two days of free digital marketing classes in Patna, that you can join without paying anything.
SEO stands for search engine optimization. It is the skill to improve the rankings of a website and its content on different search engines like Google. This is the most crucial part of digital marketing because it helps in bringing relevant traffic to the site and growing it.

In this course on digital marketing in Patna, we cover:

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Google Ads
  • Pay Per Click (PPC) Advertising
  • Content Marketing
  • YouTube Marketing
  • Email Marketing
  • WordPress Website Designing
  • Domain Marketing
  • Blogging
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • App Store Optimization (ASO)
  • Online Reputation Management (ORM)
  • Third-Party Ads (MX Player Ads, Hotstar Ads, etc.)