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Digital Marketing Mentorship Program

Digital Marketing Course in Varanasi

Do you want to build your career in the digital marketing domain? If yes, then you are at the place. WsCube Tech offers the most in-depth and completely practical digital marketing course in Varanasi. Our institute aims to provide a top-notch understanding of the field with a practical approach to learners.

As the leading digital marketing institute in Varanasi, we provide all the essential skills, strategies, and tools that will help you start a professional career. learners get a chance to learn about skills like Google Ads, SEO, social media marketing, domain marketing, blogging, Google AdSense, Google Analytics, and a lot more.

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Digital marketing is a promising industry that provides plenty of job opportunities for skilled professionals. The demand for digital marketers is rising exponentially.

WsCube Tech is a leading digital marketing institute in Varanasi that offers top-notch digital training. For the last 11 years, we have been the learners' most preferred choice when it comes to the best institute for digital marketing courses in Varanasi. We know what our learners need to excel in their professional careers and thereby deliver the best of it.

We have highly experienced digital marketing mentors from all over India who have been in this sector for more than a decade now. They have worked on hundreds of digital marketing projects and therefore understand the core of this field. Anyone looking for an all-rounder digital marketing coaching should enroll in this program.

By the end of this digital marketing training in Varanasi, all learners will have the potential skills that can lend them a secure career in the industry. Register for a free two-day demo session and interact with expert mentors.

Digital marketing is a promising industry that provides plenty of job opportunities for skilled professionals. The demand for digital marketers is rising exponentially.

WsCube Tech is a leading digital marketing institute in Varanasi that offers top-notch digital training. For the last 11 years, we have been the learners' most preferred choice

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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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LearnOffline Classes

Get insights from industry experts in India’s best digital marketing course to boost your practical knowledge.

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Practice

Sharpen your skills with real projects, assignments, quizzes, and live practice in our online digital marketing course.

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Ask

Get 1:1 support from experienced mentors to clear every doubt and build practical skills confidently.

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Build

Create a professional portfolio and LinkedIn profile to showcase your digital marketing expertise to top companies.

Milestone 1 - Duration: 2 weeks

This milestone builds the foundation of digital marketing by covering core concepts such as audience research, consumer behavior, branding, and funnel thinking. Learners will also create professional websites and conversion-focused landing pages using WordPress, aligning digital assets with real business and marketing objectives.

Week 1

Digital Marketing Foundation & AI Mindset

  • Digital marketing ecosystem & growth levers
  • Brand, performance & growth marketing models
  • Business models - D2C, B2B, EdTech, Local, SaaS, etc
  • Customer journey & funnel frameworks (TOFU–MOFU–BOFU)
  • Consumer behavior & buying triggers
  • ICPs, personas & audience research with AI
  • Market & competitor analysis using AI tools
  • Brand positioning, channels & KPI frameworks
Week 2

Website & Landing Page Design

  • Website fundamentals & digital marketing role
  • Business websites vs marketing websites
  • WordPress basics & dashboard navigation
  • Domain, hosting & website environment setup
  • Website structure & page hierarchy
  • WordPress configuration & theme customization
  • Pages, posts, menus & content management
  • Conversion-focused landing pages
  • User intent, buyer psychology & messaging
  • Headlines, CTAs, forms & trust elements
  • AI-assisted landing page ideation
  • No-code landing page design

Project:

Brand & Digital Marketing Strategy for a Local Business

Collaborate with a local restaurant or café to analyze customers, competitors, and brand goals. Build a marketing brief, define brand positioning, and design an AI-powered digital marketing strategy with clear funnels and KPIs.

Website & Landing Page Setup for a Business

Build a website and lead-focused landing page for a local business or EdTech brand. Configure WordPress, design pages, manage content, and create a conversion-oriented landing page using AI-assisted ideas.

Case Study

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Swiggy Instamart

Analyze how Swiggy Instamart leveraged deep consumer insights, speed-driven positioning, and funnel-led digital marketing to build one of India’s fastest-growing quick commerce platforms.

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Nykaa

Understand how Nykaa uses a well-structured website, content hierarchy, and conversion-focused landing pages to build brand trust, guide user journeys, and convert visitors into customers at scale.

Milestone 2 - Duration: 5 weeks

This milestone focuses on building strong organic visibility through modern SEO and AEO practices. Learners will work on keyword strategy, on-page and technical SEO, content optimization, analytics, and live brand projects to understand how businesses drive long-term traffic and search dominance in the AI-driven search ecosystem.

Week 3

Introduction to SEO

  • SEO fundamentals & types
  • Search engines & ranking basics
  • SERP structure & evolving features
  • Zero-click searches & AI-driven SERPs
  • AEO, SGE & modern search behavior
  • Keywords, intent & SXO mapping
  • Voice search & entity-based SEO (GEO)
  • AI-driven keyword research
  • Keyword analysis, long-tails & mapping
Week 4

On-Page SEO

  • On-page SEO fundamentals & importance
  • AI-assisted on-page optimization checklist
  • Title tags, meta descriptions & heading structure
  • Meta robots tags & image SEO (alt attributes)
  • SEO-friendly website & URL structure
  • Internal linking & anchor text optimization
  • Content quality, keyword usage & plagiarism control
  • SEO-friendly blogs & long-form content
  • Keyword-to-content mapping & EEAT framework
Week 5

Technical SEO

  • Technical SEO fundamentals & importance
  • XML & HTML sitemap creation
  • Robots.txt & crawl control
  • Canonicalization & duplicate content handling
  • HTTPS, website security & custom 404 pages
  • Broken links & redirection strategies
  • Site speed, Core Web Vitals & mobile SEO
  • Schema markup & structured data types
  • AEO, rich results & schema validation
Week 6

Web Analytics & Monitoring

  • Introduction to Google Search Console (GSC)
  • GSC setup, sitemap submission & URL inspection
  • Indexing, coverage & performance reports
  • GA4 overview & SEO-focused metrics
  • GA4 setup via Google Tag Manager (GTM)
  • Traffic, engagement & conversion analysis
  • SEO performance reporting & insights
  • Off-page SEO & backlink fundamentals
  • Website & technical SEO audit process
Week 7

SEO Live Brand Projects

  • SEO audit fundamentals & prioritization
  • Complete technical SEO audit process
  • Keyword & page mapping strategy
  • Content optimization using AI
  • Backlink strategy & off-page planning
  • Google Search Console–based audits
  • SEO issue identification & fixing roadmap
  • Local SEO project for MSME businesses
  • Scalable SEO strategy for D2C / SaaS / EdTech brands

Project:

Local SEO Optimisation for a Home Cleaning Service Business

To enhance the local online visibility of a home cleaning service business through the use of SEO techniques, market research, keyword planning, website optimisation, content enhancement, and Google Business Profile optimisation, enabling the generation of local leads and an increase in service inquiries.

SEO Strategy for a Fintech SaaS Platform with Learning Content

To scale organic traffic and product adoption using SEO through product pages, blogs, and business education content.

Case Study

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Myntra

How Myntra Dominates No.1 Position on Google for 64,000+ Keywords

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HealthKart

Study how HealthKart applies on-page SEO best practices and authority-driven content to scale organic visibility in the competitive health and fitness market.

Milestone 3 - Duration: 4 weeks

This milestone covers organic social media growth, content strategy, video marketing, influencer campaigns, and community-led branding. Learners will create platform-native content, work with creators, and design content-led growth systems to build reach, trust, and engagement across multiple digital platforms.

Week 8

Social Media Marketing Fundamentals with AI

  • Social media marketing fundamentals
  • Platform algorithms, reach & engagement
  • Organic vs paid social media strategy
  • Platform selection for different business models
  • Awareness, engagement & conversion funnels
  • Facebook & Meta ecosystem overview
  • Instagram algorithm & content formats
  • Organic lead generation on social media
  • AI-assisted social media strategy & content planning
Week 9

Platform-Led Growth & Social Media Management

  • Platform-led growth fundamentals
  • YouTube ecosystem, algorithm & channel optimization
  • YouTube SEO, thumbnails, CTR & retention
  • Short-form video strategy (YouTube Shorts)
  • Twitter (X) content formats & engagement strategy
  • Pinterest marketing & Pinterest SEO
  • LinkedIn company pages & B2B content strategy
  • Social media calendars & account management
  • Platform-wise analytics & AI-driven performance insights
Week 10

Content Marketing

  • Content marketing fundamentals & growth models
  • Content types, formats & platform-wise strategy
  • Video-first content & short-form formats
  • Content pillars, brand voice & content funnels
  • Content calendars & distribution strategy
  • Copywriting frameworks (AIDA, PAS) & hooks
  • Ad copy, page copy & product copywriting
  • Scripting for reels, shorts & YouTube videos
  • AI-powered content ideation, optimization & scaling
Week 11

Influencer & Creator Marketing

  • Influencer & creator marketing ecosystem
  • Types of influencers & brand–creator fit
  • Influencer funnels & content formats
  • Influencer KPIs, metrics & performance tracking
  • AI-assisted influencer research & discovery
  • Influencer outreach & collaboration models
  • UGC, whitelisting & campaign execution
  • Community-led marketing & engagement loops
  • Founder-led branding, authority & trust building

Project:

Organic Social Media Launch System (D2C Brand)

Build a 30-day organic social media launch plan for a D2C brand, including platform selection, content calendars, reel ideas, captions, and DM-based lead flows. Learn how to convert organic reach into engagement and leads using real Instagram and Facebook strategies.

YouTube-Led Authority & Traffic Growth Plan

Create a YouTube-first growth strategy using long-form videos and Shorts, supported by LinkedIn, X, and Pinterest distribution. Define video ideas, hooks, titles, and cross-platform plans to drive reach, authority, and consistent discovery.

Case Study

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Mamaearth

Analyze how Mamaearth built a D2C brand using Instagram-led organic growth and the Meta ecosystem to drive awareness, engagement, and conversions without relying only on paid ads.

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Groww

Analyze how Groww uses YouTube, LinkedIn, and X to build authority, educate users, and drive long-term organic growth through platform-specific content strategies.

Milestone 4 - Duration: 7 weeks

This milestone is dedicated to paid marketing and growth optimization across Meta, Google Search, Display, YouTube, and e-commerce platforms. Learners will plan, execute, track, and optimize performance-driven campaigns using real tools, conversion tracking, and data-backed decision-making frameworks.

Week 12

Introduction to Meta Ads

  • Performance marketing fundamentals
  • Meta Ads ecosystem overview
  • Facebook Business Manager & Ads Manager
  • Ad objectives & campaign goals
  • Campaign, ad set & ad structure basics
  • Budgeting & ad scheduling
  • Audience targeting fundamentals
  • AI-assisted targeting ideas & interests
  • Facebook boosting & basic promotions
Week 13

Meta Ads Campaign Structure

  • AI-based ad placements & delivery
  • Campaign, ad set & ad-level structuring
  • AI-powered ad creatives & copy generation
  • Advantage campaign budget optimization
  • A/B testing & dynamic creative strategy
  • Engagement & conversion ad setup
  • Lead generation ads & auto chat flows
  • Meta Pixel fundamentals & event tracking
  • Conversion API (CAPI) & advanced tracking setup
Week 14

Meta Ads Conversion Tracking

  • Custom audiences & audience types
  • Lookalike audience creation & usage
  • Audience strategy for scaling campaigns
  • Product catalogue setup & management
  • Collection ads & catalogue-based campaigns
  • End-to-end Meta campaign execution
  • Campaign performance analysis
  • Optimization & budget reallocation
  • Conversion tracking & reporting insights
Week 15

Google Search Ads

  • Google Ads ecosystem & benefits
  • Search ad formats & placements
  • Campaign objectives & bid strategies
  • Keyword research for search campaigns
  • Match types & negative keyword strategy
  • AI Max search campaign setup
  • Search ad copywriting with generative AI
  • Ad extensions & enhanced visibility
  • Search campaign optimization & reporting
Week 16

Google Display & Video Ads

  • Google Display Network fundamentals
  • Display ad formats & targeting options
  • Audience, placement & topic targeting
  • Visual ad strategy for awareness & consideration
  • YouTube Ads ecosystem & integration
  • Video campaign goals & ad subtypes
  • Video ad sequencing & storytelling ads
  • Bid strategies, frequency capping & scheduling
  • Display & video campaign optimization
Week 17

Conversion Tracking

  • Conversion tracking fundamentals
  • Creating & configuring conversion actions
  • Google Tag Manager (GTM) integration
  • Conversion linker & tracking accuracy
  • GA4 and Google Ads linking
  • Remarketing fundamentals & benefits
  • Remarketing audience creation & usage
  • Performance Max campaign overview
  • Demand campaign setup & optimization
Week 18

Ecommerce Ads

  • Advanced Amazon marketing fundamentals
  • Amazon Sponsored Ads & campaign structure
  • Amazon keyword research & optimization
  • Amazon reports & performance analysis
  • D2C growth strategy & brand scaling
  • High-converting video ads & catalogue strategy
  • Meta + Google Ads engine for ecommerce sales
  • Service business ad strategies
  • Smart audience targeting & multi-platform execution

Project:

Sales Campaign Setup with Conversion Tracking for Namhya Foods

Set up a conversion-focused Google Ads sales campaign for Namhya Foods by configuring conversion actions, integrating tracking via Google Tag Manager, and enabling remarketing audiences. Learners will connect GA4 with Google Ads and activate AI-driven campaign types to optimize performance across the funnel.

Amazon Sponsored Ads Campaign for Ethikonline

Set up and optimize an Amazon Sponsored Ads campaign for Ethikonline to drive product visibility and sales. Learners will perform Amazon keyword research, structure sponsored campaigns, optimize bids and creatives, analyze reports, and improve performance using data-driven optimization techniques.

Case Study

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Royal Enfield

Study how Royal Enfield’s Meta Lead Ad strategy leverages optimized creatives, instant lead forms, and robust tracking to drive qualified leads for high-consideration automotive purchases.

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Pepe Jeans

Study how Pepe Jeans leverages conversion tracking and audience strategies on Meta Ads to scale e-commerce sales through precise targeting and performance-driven optimization.

Milestone 5 - Duration: 2 weeks

This milestone turns you into a future-ready marketer with hands-on mastery in automation, AI agents, Email, and WhatsApp marketing.You’ll build real marketing workflows using tools like n8n, Mailchimp, and Interakt, and automate campaigns end-to-end. Plus, you’ll learn freelancing systems to pitch clients, build your portfolio, and start monetizing your skills.

Week 19

Email Marketing, WhatsApp Marketing & Freelancing

  • Email marketing fundamentals & use cases
  • Email list building & audience segmentation
  • Email content creation & automation flows
  • Email analytics, optimization & retention
  • WhatsApp marketing strategy & campaign planning
  • WhatsApp Business API tools & broadcast messaging
  • Lead nurturing & lifecycle communication
  • Freelancing platforms & profile optimization
  • Service packaging, pricing & client acquisition
Week 20

AI Agents & Automation Workflow

  • Marketing automation fundamentals
  • AI agents & no-code automation concepts
  • n8n workflow interface & core components
  • Triggers, actions & data flow mapping
  • Multi-step automation with conditional logic
  • Connecting marketing tools & platforms
  • AI-powered workflow execution
  • Workflow testing, debugging & monitoring
  • Scalable automation systems for marketing operations

Project:

Lead Nurturing & Retention Campaign for a Business (Email + WhatsApp)

Design and execute a lead nurturing and retention campaign for a business using Email Marketing (Mailchimp) and WhatsApp Marketing (Interakt). You will build segmented audiences, create automated email and WhatsApp flows, design messaging for different funnel stages, and optimize campaigns based on engagement metrics. Finally, you will package this campaign as a freelance service offering with clear deliverables and pricing.

Build Your First AI Agent Using n8n

Design and build your first AI-powered automation agent using n8n. You will create a multi-step automation workflow that captures data from a trigger (form, webhook, or event), processes it using logic and AI, connects multiple marketing tools, and performs automated actions such as storing data, sending emails, or triggering notifications. The project focuses on building, testing, debugging, and managing real-world automation workflows.

Case Study

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Lenskart

Analyze how Lenskart uses WhatsApp marketing to drive personalized engagement, appointment bookings, and repeat purchases by integrating conversational commerce into its digital funnel.

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N8N Automation

Study how modern businesses leverage n8n automation workflows and AI agents to streamline operations, automate marketing processes, and achieve scalable growth with minimal manual intervention.

AWS
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Our learners work at top companies

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    Total Program Fee:

    75,000/-

    55,000/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

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Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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Digital marketing is a type of marketing where companies and businesses use online platforms like social media, websites, YouTube, Google, etc., to market their products and services. It can also be used for blogging, affiliate marketing, or offering information to targeted audiences.
Yes, we understand that learners need full surety before investing their money and time in any course. We provide a free two-day demo class to every learner willing to enroll in this digital marketing course in Varanasi. learners can interact with expert mentors and ask them all their questions.
Yes, this career-oriented digital marketing course comes with placement assistance.
This course will be led by expert digital marketing mentors with 11+ years of professional experience and who have taught thousands of learners. They know what learners require to excel in their careers and provide all the essential skills.
Yes, this is a practical digital marketing course in Varanasi designed to provide professional field knowledge to learners. The main goal of this training is to develop practical skills so that they can understand every concept and start earning with their skills.
Digital marketing is a practical subject learners need to give appropriate practice time and have to be attentive during online classes to master digital marketing. With our pro digital marketing coaching in Varanasi, learners can learn it in 4-5 months.
Digital marketing is a well-paying industry. As the competition among companies is increasing, they are willing to pay better salaries to employees. On average, an entry-level digital marketing professional would earn INR 5 LPA. Whereas, experienced people can earn high annual salaries of INR 10 LPA.
Digital marketing is an expanding industry. As more companies are shifting their operations online, so is the need for people who can increase their business online. It is a promising industry that surely provides the best career opportunities to skilled professionals.
Anyone who wants to start a career in the digital marketing industry should enroll in this course. Whether you are a fresher, learner, job seeker, housewife, working professional, or business owner, this digital marketing course in Varanasi is for everyone. The mentors start the course from scratch, meaning all the basic knowledge will be provided to every learner before advanced concepts.
WsCube Tech offers the most practical and career-oriented digital marketing course in Varanasi. Our institute provides the most detailed information about digital marketing skills, and our professional training helps learners develop all the essential skills that let them excel in their careers.