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Who can apply for the course?

Digital marketing is a promising industry that provides plenty of job opportunities for skilled professionals. The demand for digital marketers is rising exponentially.

WsCube Tech is a leading digital marketing institute in Varanasi that offers top-notch digital training. For the last 11 years, we have been the learners' most preferred choice when it comes to the best institute for digital marketing courses in Varanasi. We know what our learners need to excel in their professional careers and thereby deliver the best of it.

We have highly experienced digital marketing mentors from all over India who have been in this sector for more than a decade now. They have worked on hundreds of digital marketing projects and therefore understand the core of this field. Anyone looking for an all-rounder digital marketing coaching should enroll in this program.

By the end of this digital marketing training in Varanasi, all learners will have the potential skills that can lend them a secure career in the industry. Register for a free two-day demo session and interact with expert mentors.

Highlights of Digital Marketing Course in Varanasi

Highlighting the Best Course Features.

On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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How Does This Digital Marketing Course in Varanasi Work?

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LearnOffline Classes

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your digital marketing skills.

Curriculum of Digital Marketing Course in Varanasi

A detailed overview of the course, including key topics, objectives, and module sequence.

  • durationDuration
  • 20 Weeks
  • durationMode
  • Offline
  • durationLive Sessions
  • 99+ hrs
  • durationProjects
  • 14+
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Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
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Milestone 2 - Duration: 5 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • Introduction to SEO and Its Importance
  • Understanding Search Engines, SERPs, and Zero-Click Searches
  • AEO, SGE & AIO: The AI Era of SEO
  • Keyword Research Basics
  • AI-Driven & Entity-Based Keyword Targeting
  • Advanced Keyword Strategies
  • Search Experience Optimization (SXO) & Voice Search Readiness
  • Keyword Competition and Volume Analysis
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Keyword Research 1

Module 5

On Page SEO

  • On-Page SEO Fundamentals
  • Meta Tags & AI-Powered Optimization
  • Headings, Image SEO & Alt Tags
  • Website & URL Structure for SEO
  • Content Optimization & SEO Mistakes to Avoid
  • Internal Linking & Anchor Text Strategy
  • SEO Authority Signals & Open Graph Tags
  • Technical SEO Essentials
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Module 6

Technical SEO

  • Broken Link Fixing & Redirection Setup
  • Site Speed Optimization with Tools & AI
  • Mobile-Friendly & Responsive Design (SXO Focus)
  • Essential Chrome Extensions for SEO
  • Schema Markup Basics & Its Role in AEO
  • Types of Schema & Implementation Methods
  • Breadcrumbs & Schema Validation Techniques
  • Google Search Console: Setup and Usage
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Keyword Research 2

Module 7

Web Analytics & Monitoring

  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
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Module 8

Content Marketing

  • Website SEO Audit: Importance and Frequency
  • SEO Audit Checklists and Tools (GSC, Technical Audit)
  • Introduction to Content Marketing & Its Benefits
  • Content Types & Funnel Stages (TOFU, MOFU, BOFU)
  • User Intent & Content Strategy (SXO Focus)
  • Copywriting vs Content Writing: Key Differences
  • Elements & Techniques of Effective Copywriting
  • AI-Driven Content Strategy & Optimization for AI Tools
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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 9

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
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Module 10

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
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Module 11

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
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Milestone 4 - Duration: 7 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 12

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting with AI
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Targeting Tourists for Dubai

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Module 13

Meta Ads Campaign Structure

  • AI-Powered Ad Strategies & Optimization
  • Advanced Campaign Budget Optimization & A/B Testing
  • Facebook Engagement & Conversion Ads Setup
  • Lead Generation: Forms, Funnels & Meta Auto‑Chat
  • Facebook Business Manager & Ads Manager Essentials
  • Facebook Pixel: Installation & Integration Methods
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Module 14

Meta Ads Conversion Tracking

  • Live Pixel Tracking & Troubleshooting
  • Pixel Integration via Partner Tools & Conversion API (Stape.io)
  • Custom Audiences & Meta Source Audiences
  • Lookalike Audiences: Creation, Types & Usage
  • Custom Conversion Audiences & Their Application
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Module 15

Meta Ads Reporting

  • Campaign Performance Analysis & Optimization with AI Tools
  • Rule-Based & Creative Automation in Ad Campaigns
  • End-to-End Campaign Execution on Meta & Instagram
  • Introduction to SEM & Google Ads
  • Google Ads Formats and Ad Placement Overview
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Module 16

Google Search Ads

  • Ad Objectives and Bid Strategies
  • AI-Powered Search Campaign Setup (Maximize Performance)
  • Keyword Importance and Match Types in SEM
  • Keyword Research Tools & Negative Keywords
  • AI-Powered Ad Copywriting (GravityWrite)
  • Ad Extensions Setup (Sitelink, App, Call, Callout, Location, Price)
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Keyword Research

Module 17

Google Display & Video Ads

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
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Module 18

Conversion Tracking

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
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Milestone 5 - Duration: 2 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 19

Email, WhatsApp Marketing, Automation & Freelancing

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
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Module 20

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
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Tools you will learn

AWS

Last Mile Prep

Comprehensive Career Support to Help You Shine.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

Be in the spotlight by getting certified!

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Fee structure of this program

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    Total Program Fee:

    ₹45,000/-

    ₹34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Meet Your Mentors

Learn directly from the experts & industry stalwarts.

Mentore

Himanshu Tiwari

Sr. Digital Marketing Manager Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Mentore

Prajjwal Bhatnagar

Digital Marketing Trainer

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Still Confused? Want to know more?

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(7,804 Reviews)

(7,804 Reviews)

Hear From Our Alumni

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Muskan Verma

I never thought I could learn to code this much easily. I was so nervous as a beginner. I know digital marketing is trending. This digital marketing course in Varanasi has given me confidence and made me skilled.
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Archana Agarwal

I did my digital marketing course from WsCube Tech last year. I agree that their way of teaching is excellent. Sir was very polite and friendly in teaching and clearing doubts. Thanks a lot!
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Amit Saxena

It is the best digital marketing training institute in Varanasi with dedicated live classes. Well-experienced mentors and the latest syllabus, which is enough to boost confidence for beginners. Thank you so much!
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Nikita Shukla

WsCube Tech is a good platform to learn digital marketing and other skills. During my learning experience, I found good support from both counselors and mentors. The quality of the course is too good. Highly satisfied!

FAQs About Digital Marketing Course in Varanasi

Here’s everything you may ask.

Digital marketing is a type of marketing where companies and businesses use online platforms like social media, websites, YouTube, Google, etc., to market their products and services. It can also be used for blogging, affiliate marketing, or offering information to targeted audiences.
Yes, we understand that learners need full surety before investing their money and time in any course. We provide a free two-day demo class to every learner willing to enroll in this digital marketing course in Varanasi. learners can interact with expert mentors and ask them all their questions.
Yes, this career-oriented digital marketing course comes with placement assistance.
This course will be led by expert digital marketing mentors with 11+ years of professional experience and who have taught thousands of learners. They know what learners require to excel in their careers and provide all the essential skills.
Yes, this is a practical digital marketing course in Varanasi designed to provide professional field knowledge to learners. The main goal of this training is to develop practical skills so that they can understand every concept and start earning with their skills.
Digital marketing is a practical subject learners need to give appropriate practice time and have to be attentive during online classes to master digital marketing. With our pro digital marketing coaching in Varanasi, learners can learn it in 4-5 months.
Digital marketing is a well-paying industry. As the competition among companies is increasing, they are willing to pay better salaries to employees. On average, an entry-level digital marketing professional would earn INR 5 LPA. Whereas, experienced people can earn high annual salaries of INR 10 LPA.
Digital marketing is an expanding industry. As more companies are shifting their operations online, so is the need for people who can increase their business online. It is a promising industry that surely provides the best career opportunities to skilled professionals.
Anyone who wants to start a career in the digital marketing industry should enroll in this course. Whether you are a fresher, learner, job seeker, housewife, working professional, or business owner, this digital marketing course in Varanasi is for everyone. The mentors start the course from scratch, meaning all the basic knowledge will be provided to every learner before advanced concepts.
WsCube Tech offers the most practical and career-oriented digital marketing course in Varanasi. Our institute provides the most detailed information about digital marketing skills, and our professional training helps learners develop all the essential skills that let them excel in their careers.