logo

Online Programs

Digital Marketing
New
Data Science & Analytics
New
Full Stack Development
Cyber Security
App Development

On-Campus Programs

Jaipur
Jodhpur
ai-powered

Digital Marketing Mentorship Program

Digital Marketing Course in Pune

Digital Marketing skills are critical for every business to mark its presence online. Whether you are a freelancer, business owner, or marketing specialist, online marketing expertise can come in handy to reach a global audience and increase brand awareness.

Our digital marketing course in Pune is designed to teach aspirants the basics and advanced concepts of internet marketing, including social media, Google Ads, SEO email marketing, and 20+ more areas. We help you master every aspect of the digital marketing with practical assignments and projects.

Book your free class now for the best digital marketing course in Pune!

  • job-guarantee-icon
    4.9
    15,822
    Reviews
  • job-guarantee-icon
    20K+
    Aspirants
    Mentored
  • job-guarantee-icon
    11+
    Industry
    Mentors
Image
logo
52000+Jobs on LinkedIn Alone
logo
8.9 LPAAverage salary

WsCube Tech offers the best digital marketing course in Pune, a comprehensive online training program to teach fundamental to advanced concepts and practical skills. We aim at helping learners build a successful career in the industry. Hence, we encourage them to engage in analytical and problem-solving thinking through various exercises and assignments.

Our practical-oriented digital marketing training in Pune transforms freshers, freelancers, marketers, and anyone who wants to learn this skill. You will gain an understanding of digital brand engagement, search engine optimization (SEO), PPC, conversion optimization, social media, digital brand reputation management, digital analytics, email marketing, content marketing, mobile marketing, and much more.

Moreover, being the best digital marketing institute in Pune, we provide all budding marketers with a platform to test their knowledge by assigning varied projects. You get insights into the most important digital marketing domains, which makes them industry-ready.

Also, during our digital marketing course in Pune, you are exposed to essential tools and gain firsthand experience in using them. Every module of our training covers individual marketing channels, so you also have the chance to hone specific skills based on your interest. Furthermore, you will learn about trending topics, such as customer behaviour and market segmentation.

Once you complete the digital marketing training in Pune with us and submit the given assignments, you will be rewarded with a professional certificate, validating your expertise and ability as a digital marketing specialist.

WsCube Tech offers the best digital marketing course in Pune, a comprehensive online training program to teach fundamental to advanced concepts and practical skills. We aim at helping learners build a successful career in the industry. Hence, we encourage them to engage in analytical and problem-solving thinking through various exercises and assignments.

Our

Read more

On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
courses-highlight-images

Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
courses-highlight-images

Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
courses-highlight-images

Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
courses-highlight-images
program-card-imgprogram-card-img

LearnOffline Classes

Get insights from industry experts in India’s best digital marketing course to boost your practical knowledge.

program-card-imgprogram-card-img

Practice

Sharpen your skills with real projects, assignments, quizzes, and live practice in our online digital marketing course.

program-card-imgprogram-card-img

Ask

Get 1:1 support from experienced mentors to clear every doubt and build practical skills confidently.

program-card-imgprogram-card-img

Build

Create a professional portfolio and LinkedIn profile to showcase your digital marketing expertise to top companies.

Milestone 1 - Duration: 2 weeks

This milestone builds the foundation of digital marketing by covering core concepts such as audience research, consumer behavior, branding, and funnel thinking. Learners will also create professional websites and conversion-focused landing pages using WordPress, aligning digital assets with real business and marketing objectives.

Week 1

Digital Marketing Foundation & AI Mindset

  • Digital marketing ecosystem & growth levers
  • Brand, performance & growth marketing models
  • Business models - D2C, B2B, EdTech, Local, SaaS, etc
  • Customer journey & funnel frameworks (TOFU–MOFU–BOFU)
  • Consumer behavior & buying triggers
  • ICPs, personas & audience research with AI
  • Market & competitor analysis using AI tools
  • Brand positioning, channels & KPI frameworks
Week 2

Website & Landing Page Design

  • Website fundamentals & digital marketing role
  • Business websites vs marketing websites
  • WordPress basics & dashboard navigation
  • Domain, hosting & website environment setup
  • Website structure & page hierarchy
  • WordPress configuration & theme customization
  • Pages, posts, menus & content management
  • Conversion-focused landing pages
  • User intent, buyer psychology & messaging
  • Headlines, CTAs, forms & trust elements
  • AI-assisted landing page ideation
  • No-code landing page design

Project:

Brand & Digital Marketing Strategy for a Local Business

Collaborate with a local restaurant or café to analyze customers, competitors, and brand goals. Build a marketing brief, define brand positioning, and design an AI-powered digital marketing strategy with clear funnels and KPIs.

Website & Landing Page Setup for a Business

Build a website and lead-focused landing page for a local business or EdTech brand. Configure WordPress, design pages, manage content, and create a conversion-oriented landing page using AI-assisted ideas.

Case Study

Icon
Swiggy Instamart

Analyze how Swiggy Instamart leveraged deep consumer insights, speed-driven positioning, and funnel-led digital marketing to build one of India’s fastest-growing quick commerce platforms.

Icon
Nykaa

Understand how Nykaa uses a well-structured website, content hierarchy, and conversion-focused landing pages to build brand trust, guide user journeys, and convert visitors into customers at scale.

Milestone 2 - Duration: 5 weeks

This milestone focuses on building strong organic visibility through modern SEO and AEO practices. Learners will work on keyword strategy, on-page and technical SEO, content optimization, analytics, and live brand projects to understand how businesses drive long-term traffic and search dominance in the AI-driven search ecosystem.

Week 3

Introduction to SEO

  • SEO fundamentals & types
  • Search engines & ranking basics
  • SERP structure & evolving features
  • Zero-click searches & AI-driven SERPs
  • AEO, SGE & modern search behavior
  • Keywords, intent & SXO mapping
  • Voice search & entity-based SEO (GEO)
  • AI-driven keyword research
  • Keyword analysis, long-tails & mapping
Week 4

On-Page SEO

  • On-page SEO fundamentals & importance
  • AI-assisted on-page optimization checklist
  • Title tags, meta descriptions & heading structure
  • Meta robots tags & image SEO (alt attributes)
  • SEO-friendly website & URL structure
  • Internal linking & anchor text optimization
  • Content quality, keyword usage & plagiarism control
  • SEO-friendly blogs & long-form content
  • Keyword-to-content mapping & EEAT framework
Week 5

Technical SEO

  • Technical SEO fundamentals & importance
  • XML & HTML sitemap creation
  • Robots.txt & crawl control
  • Canonicalization & duplicate content handling
  • HTTPS, website security & custom 404 pages
  • Broken links & redirection strategies
  • Site speed, Core Web Vitals & mobile SEO
  • Schema markup & structured data types
  • AEO, rich results & schema validation
Week 6

Web Analytics & Monitoring

  • Introduction to Google Search Console (GSC)
  • GSC setup, sitemap submission & URL inspection
  • Indexing, coverage & performance reports
  • GA4 overview & SEO-focused metrics
  • GA4 setup via Google Tag Manager (GTM)
  • Traffic, engagement & conversion analysis
  • SEO performance reporting & insights
  • Off-page SEO & backlink fundamentals
  • Website & technical SEO audit process
Week 7

SEO Live Brand Projects

  • SEO audit fundamentals & prioritization
  • Complete technical SEO audit process
  • Keyword & page mapping strategy
  • Content optimization using AI
  • Backlink strategy & off-page planning
  • Google Search Console–based audits
  • SEO issue identification & fixing roadmap
  • Local SEO project for MSME businesses
  • Scalable SEO strategy for D2C / SaaS / EdTech brands

Project:

Local SEO Optimisation for a Home Cleaning Service Business

To enhance the local online visibility of a home cleaning service business through the use of SEO techniques, market research, keyword planning, website optimisation, content enhancement, and Google Business Profile optimisation, enabling the generation of local leads and an increase in service inquiries.

SEO Strategy for a Fintech SaaS Platform with Learning Content

To scale organic traffic and product adoption using SEO through product pages, blogs, and business education content.

Case Study

Icon
Myntra

How Myntra Dominates No.1 Position on Google for 64,000+ Keywords

Icon
HealthKart

Study how HealthKart applies on-page SEO best practices and authority-driven content to scale organic visibility in the competitive health and fitness market.

Milestone 3 - Duration: 4 weeks

This milestone covers organic social media growth, content strategy, video marketing, influencer campaigns, and community-led branding. Learners will create platform-native content, work with creators, and design content-led growth systems to build reach, trust, and engagement across multiple digital platforms.

Week 8

Social Media Marketing Fundamentals with AI

  • Social media marketing fundamentals
  • Platform algorithms, reach & engagement
  • Organic vs paid social media strategy
  • Platform selection for different business models
  • Awareness, engagement & conversion funnels
  • Facebook & Meta ecosystem overview
  • Instagram algorithm & content formats
  • Organic lead generation on social media
  • AI-assisted social media strategy & content planning
Week 9

Platform-Led Growth & Social Media Management

  • Platform-led growth fundamentals
  • YouTube ecosystem, algorithm & channel optimization
  • YouTube SEO, thumbnails, CTR & retention
  • Short-form video strategy (YouTube Shorts)
  • Twitter (X) content formats & engagement strategy
  • Pinterest marketing & Pinterest SEO
  • LinkedIn company pages & B2B content strategy
  • Social media calendars & account management
  • Platform-wise analytics & AI-driven performance insights
Week 10

Content Marketing

  • Content marketing fundamentals & growth models
  • Content types, formats & platform-wise strategy
  • Video-first content & short-form formats
  • Content pillars, brand voice & content funnels
  • Content calendars & distribution strategy
  • Copywriting frameworks (AIDA, PAS) & hooks
  • Ad copy, page copy & product copywriting
  • Scripting for reels, shorts & YouTube videos
  • AI-powered content ideation, optimization & scaling
Week 11

Influencer & Creator Marketing

  • Influencer & creator marketing ecosystem
  • Types of influencers & brand–creator fit
  • Influencer funnels & content formats
  • Influencer KPIs, metrics & performance tracking
  • AI-assisted influencer research & discovery
  • Influencer outreach & collaboration models
  • UGC, whitelisting & campaign execution
  • Community-led marketing & engagement loops
  • Founder-led branding, authority & trust building

Project:

Organic Social Media Launch System (D2C Brand)

Build a 30-day organic social media launch plan for a D2C brand, including platform selection, content calendars, reel ideas, captions, and DM-based lead flows. Learn how to convert organic reach into engagement and leads using real Instagram and Facebook strategies.

YouTube-Led Authority & Traffic Growth Plan

Create a YouTube-first growth strategy using long-form videos and Shorts, supported by LinkedIn, X, and Pinterest distribution. Define video ideas, hooks, titles, and cross-platform plans to drive reach, authority, and consistent discovery.

Case Study

Icon
Mamaearth

Analyze how Mamaearth built a D2C brand using Instagram-led organic growth and the Meta ecosystem to drive awareness, engagement, and conversions without relying only on paid ads.

Icon
Groww

Analyze how Groww uses YouTube, LinkedIn, and X to build authority, educate users, and drive long-term organic growth through platform-specific content strategies.

Milestone 4 - Duration: 7 weeks

This milestone is dedicated to paid marketing and growth optimization across Meta, Google Search, Display, YouTube, and e-commerce platforms. Learners will plan, execute, track, and optimize performance-driven campaigns using real tools, conversion tracking, and data-backed decision-making frameworks.

Week 12

Introduction to Meta Ads

  • Performance marketing fundamentals
  • Meta Ads ecosystem overview
  • Facebook Business Manager & Ads Manager
  • Ad objectives & campaign goals
  • Campaign, ad set & ad structure basics
  • Budgeting & ad scheduling
  • Audience targeting fundamentals
  • AI-assisted targeting ideas & interests
  • Facebook boosting & basic promotions
Week 13

Meta Ads Campaign Structure

  • AI-based ad placements & delivery
  • Campaign, ad set & ad-level structuring
  • AI-powered ad creatives & copy generation
  • Advantage campaign budget optimization
  • A/B testing & dynamic creative strategy
  • Engagement & conversion ad setup
  • Lead generation ads & auto chat flows
  • Meta Pixel fundamentals & event tracking
  • Conversion API (CAPI) & advanced tracking setup
Week 14

Meta Ads Conversion Tracking

  • Custom audiences & audience types
  • Lookalike audience creation & usage
  • Audience strategy for scaling campaigns
  • Product catalogue setup & management
  • Collection ads & catalogue-based campaigns
  • End-to-end Meta campaign execution
  • Campaign performance analysis
  • Optimization & budget reallocation
  • Conversion tracking & reporting insights
Week 15

Google Search Ads

  • Google Ads ecosystem & benefits
  • Search ad formats & placements
  • Campaign objectives & bid strategies
  • Keyword research for search campaigns
  • Match types & negative keyword strategy
  • AI Max search campaign setup
  • Search ad copywriting with generative AI
  • Ad extensions & enhanced visibility
  • Search campaign optimization & reporting
Week 16

Google Display & Video Ads

  • Google Display Network fundamentals
  • Display ad formats & targeting options
  • Audience, placement & topic targeting
  • Visual ad strategy for awareness & consideration
  • YouTube Ads ecosystem & integration
  • Video campaign goals & ad subtypes
  • Video ad sequencing & storytelling ads
  • Bid strategies, frequency capping & scheduling
  • Display & video campaign optimization
Week 17

Conversion Tracking

  • Conversion tracking fundamentals
  • Creating & configuring conversion actions
  • Google Tag Manager (GTM) integration
  • Conversion linker & tracking accuracy
  • GA4 and Google Ads linking
  • Remarketing fundamentals & benefits
  • Remarketing audience creation & usage
  • Performance Max campaign overview
  • Demand campaign setup & optimization
Week 18

Ecommerce Ads

  • Advanced Amazon marketing fundamentals
  • Amazon Sponsored Ads & campaign structure
  • Amazon keyword research & optimization
  • Amazon reports & performance analysis
  • D2C growth strategy & brand scaling
  • High-converting video ads & catalogue strategy
  • Meta + Google Ads engine for ecommerce sales
  • Service business ad strategies
  • Smart audience targeting & multi-platform execution

Project:

Sales Campaign Setup with Conversion Tracking for Namhya Foods

Set up a conversion-focused Google Ads sales campaign for Namhya Foods by configuring conversion actions, integrating tracking via Google Tag Manager, and enabling remarketing audiences. Learners will connect GA4 with Google Ads and activate AI-driven campaign types to optimize performance across the funnel.

Amazon Sponsored Ads Campaign for Ethikonline

Set up and optimize an Amazon Sponsored Ads campaign for Ethikonline to drive product visibility and sales. Learners will perform Amazon keyword research, structure sponsored campaigns, optimize bids and creatives, analyze reports, and improve performance using data-driven optimization techniques.

Case Study

Icon
Royal Enfield

Study how Royal Enfield’s Meta Lead Ad strategy leverages optimized creatives, instant lead forms, and robust tracking to drive qualified leads for high-consideration automotive purchases.

Icon
Pepe Jeans

Study how Pepe Jeans leverages conversion tracking and audience strategies on Meta Ads to scale e-commerce sales through precise targeting and performance-driven optimization.

Milestone 5 - Duration: 2 weeks

This milestone turns you into a future-ready marketer with hands-on mastery in automation, AI agents, Email, and WhatsApp marketing.You’ll build real marketing workflows using tools like n8n, Mailchimp, and Interakt, and automate campaigns end-to-end. Plus, you’ll learn freelancing systems to pitch clients, build your portfolio, and start monetizing your skills.

Week 19

Email Marketing, WhatsApp Marketing & Freelancing

  • Email marketing fundamentals & use cases
  • Email list building & audience segmentation
  • Email content creation & automation flows
  • Email analytics, optimization & retention
  • WhatsApp marketing strategy & campaign planning
  • WhatsApp Business API tools & broadcast messaging
  • Lead nurturing & lifecycle communication
  • Freelancing platforms & profile optimization
  • Service packaging, pricing & client acquisition
Week 20

AI Agents & Automation Workflow

  • Marketing automation fundamentals
  • AI agents & no-code automation concepts
  • n8n workflow interface & core components
  • Triggers, actions & data flow mapping
  • Multi-step automation with conditional logic
  • Connecting marketing tools & platforms
  • AI-powered workflow execution
  • Workflow testing, debugging & monitoring
  • Scalable automation systems for marketing operations

Project:

Lead Nurturing & Retention Campaign for a Business (Email + WhatsApp)

Design and execute a lead nurturing and retention campaign for a business using Email Marketing (Mailchimp) and WhatsApp Marketing (Interakt). You will build segmented audiences, create automated email and WhatsApp flows, design messaging for different funnel stages, and optimize campaigns based on engagement metrics. Finally, you will package this campaign as a freelance service offering with clear deliverables and pricing.

Build Your First AI Agent Using n8n

Design and build your first AI-powered automation agent using n8n. You will create a multi-step automation workflow that captures data from a trigger (form, webhook, or event), processes it using logic and AI, connects multiple marketing tools, and performs automated actions such as storing data, sending emails, or triggering notifications. The project focuses on building, testing, debugging, and managing real-world automation workflows.

Case Study

Icon
Lenskart

Analyze how Lenskart uses WhatsApp marketing to drive personalized engagement, appointment bookings, and repeat purchases by integrating conversational commerce into its digital funnel.

Icon
N8N Automation

Study how modern businesses leverage n8n automation workflows and AI agents to streamline operations, automate marketing processes, and achieve scalable growth with minimal manual intervention.

Canva
career-img

Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

career-img

LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

career-img

Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

career-img

Pitch Perfect

Improve verbal
communication and
presentation skills.

career-img

Job Ready

Climb the ladder that leads you to your dream job.

career-img

Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

career-img

LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

certificat-icon

Industry-Recognized Certificate

Earn a certificate valued by top companies.

certificat-icon

Stand Out in Job Market

Fortify Your Profile to Increase Credibility

certificat-icon

Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

certificat-icon

Industry-Recognized Certificate

Earn a certificate valued by top companies.

Our learners work at top companies

fees-structure-img

    Total Program Fee:

    75,000/-

    55,000/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

organization-image
Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

organization-image
Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

organization-image
Mentore

Neetiraj Singh

SEO & PPC Specialist

organization-image
Mentore

Aman Sharma

SEO & PPC Analyst

organization-image
Phone

Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
company-logo

See what learners are saying

Hear From Our Alumni

Kalpana
Kalpana
Play video
Kalpana
Parul
Parul
Play video
Parul
Ishant
Ishant
Play video
Ishant
Tamannah
Tamannah
Play video
Tamannah
Icon

Kapil Sarva

Icon
Icon

Montu Goyal

Icon
Digital marketers handle all the aspects of online marketing and ensure desired results with their knowledge and skills. Their main goal is to increase brand awareness, improve website visibility on search engines, drive traffic, reach wider audiences, generate interest, acquire new customers, and promote products or services among prospects. They execute effective digital marketing campaigns that align with business goals. They are also responsible for gathering information about target customers’ preferences and market trends and developing strategies by integrating various promotional techniques and tools. You can acquire these skills with the best digital marketing course in Pune offered by WsCube Tech.

The salary of a digital marketer depends on an applicant's skills, expertise, and experience:

  • A fresher can get a package of around ₹15-40k per month.
  • A graduate with a digital marketing certificate can get a salary of up to ₹5 LPA.
  • A professional with experience in any aspect of digital marketing can expect a 20-30% hike on the CTC.
Yes, we offer job learners to all the learners enrolled in our online digital marketing course. After the training, our team assists you in finding great career opportunities.

A certified digital marketer can apply for varied job roles in the digital marketing domain, including:

  • SEO Executive
  • Social Media Marketer
  • SEM Specialist
  • Content Marketer
  • PPC Manager
  • Email Marketer
  • Digital Marketing Executive
  • YouTube Manager
  • Google Ads Specialist
While creating digital marketing strategies, the team members can face several challenges. The first and most important is fierce competition as standing out from peers is a tough row to hoe. Also, tracking the results of marketing campaigns and determining their effectiveness are other difficult tasks for marketers.

A few key points that a digital marketer must keep in mind while formulating marketing strategies are:

  • Proper planning and execution to avoid any obstacles
  • Adapting to changes in the market to ensure the success of the strategy
  • Preparing for unforeseen circumstances
  • Regular monitoring of the strategy
Being the best digital marketing institute in Pune, we make sure that our courses are accessible to a wider range of learners. Hence, we have kept the fee of our course budget-friendly. It is only INR 29,500, which includes doubt sessions, study materials, and access to premium tools.
Since all industries and brands are switching to digital platforms for promotions and advertisements, digital marketing certainly offers promising career options. It is one of the in-demand skills required by recruiters and companies. A digital marketing professional with the right skills and experience can find several lucrative job opportunities.
Freshers or professionals who want to upskill themselves and make a career in this industry must enrol in our best digital marketing training in Pune. Anyone with the following job roles can boost their career with our extensive program.