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WsCube Tech offers the best digital marketing course in Pune, a comprehensive online training program to teach fundamental to advanced concepts and practical skills. We aim at helping learners build a successful career in the industry. Hence, we encourage them to engage in analytical and problem-solving thinking through various exercises and assignments.

Our practical-oriented digital marketing training in Pune transforms freshers, freelancers, marketers, and anyone who wants to learn this skill. You will gain an understanding of digital brand engagement, search engine optimization (SEO), PPC, conversion optimization, social media, digital brand reputation management, digital analytics, email marketing, content marketing, mobile marketing, and much more.

Moreover, being the best digital marketing institute in Pune, we provide all budding marketers with a platform to test their knowledge by assigning varied projects. You get insights into the most important digital marketing domains, which makes them industry-ready.

Also, during our digital marketing course in Pune, you are exposed to essential tools and gain firsthand experience in using them. Every module of our training covers individual marketing channels, so you also have the chance to hone specific skills based on your interest. Furthermore, you will learn about trending topics, such as customer behaviour and market segmentation.

Once you complete the digital marketing training in Pune with us and submit the given assignments, you will be rewarded with a professional certificate, validating your expertise and ability as a digital marketing specialist.

On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
Project

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Case Study

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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
Project

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Case Study

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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

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Milestone 2 - Duration: 6 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
Project

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Case Study

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Module 5

On Page SEO

  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
Project

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Module 6

Technical SEO

  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
Project

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Case Study

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Module 7

Web Analytics & Monitoring

  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
Project

GSC & GA4

Module 8

Off-Page SEO & Reporting

  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
Project

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Case Study

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Module 9

Content Marketing

  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
Project

Travel blog

Case Study

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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 10

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
Project

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Case Study

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Module 11

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
Project

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Module 12

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
Project

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Case Study

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Milestone 4 - Duration: 8 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 13

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
Project

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Case Study

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Module 14

Meta Ads Campaign

  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
Project

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Campaign

Case Study

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Module 15

Meta Ads Conversion Tracking

  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
Project

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Case Study

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Module 16

Meta Ads Reporting

  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
Project

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Case Study

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Module 17

Google Search Ads

  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
Project

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Case Study

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Keyword Research

Module 18

Google Display Ads

  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
Project

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Module 19

Google Video Ads & Conversion Tracking

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
Project

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Case Study

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Module 20

Google Shopping Ads & Retargeting

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
Project

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Milestone 5 - Duration: 4 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 21

Email, WhatsApp Marketing & Automation

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
Project

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Case Study

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Module 22

Freelancing

  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
Project

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Case Study

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Module 23

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
Project

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Case Study

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Module 24

Mega Capstone Project

Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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GitHub Mastery

Enhance GitHub profiles to showcase your projects and collaboration skills.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Mock Interviews

Prepare for job interviews through our 1:1 mock interviews and feedback.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Data Analyst positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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    Total Program Fee:

    45,000/-

    34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
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Himanshu Tiwari

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Mukul Shokeen

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Pawan Kumar

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Neetiraj Singh

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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(15,822 Reviews)

(15,822 Reviews)

Hear From Our Alumni

I joined WsCube Tech’s Digital marketing training courses because I wanted to market my own home start-up on digital media. And I wanted to learn to do it more efficiently. When I joined, I learnt many things that I didn’t know we could do to market our startup. It was indeed a great experience. I loved it. I think everyone who wants to market their own brand or even build more engagement online should join WsCube Tech classes.

Profile

WsCube Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot indepth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.

Profile

WsCube Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The teachers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmoshphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in WsCube Tech Digital Marketing.

Profile

Digital marketing is very essential for marketing in today’s world. And everyone who has a store, business or startup should learn the basics of digital marketing to get the best benefit of internet for themselves. I learnt it just out of curiosity. But now I am aware how these small businesses turn themselves into big brands. I will use my practical knowledge for my home bakery and I hope it will help me grow my business and reach more people.

Profile

I had very much interest in social media marketing because I saw many brands using their social media to connect with their customers. And with the help of contests and different types of challenges, they create these trend waves which was very fascinating. I wanted to do that too. But when I joined WsCube Tech’s digital marketing training course, I learnt that social media is much more than just trends. And now I feel like I know all the secrets of making someone viral. And I am now ready to join a company and work on their social media. I loved the way they teach and it was such good that they let me work on their own social media projects to get a practical experience too.

Profile

I joined WsCube Tech’s Digital marketing training courses because I wanted to market my own home start-up on digital media. And I wanted to learn to do it more efficiently. When I joined, I learnt many things that I didn’t know we could do to market our startup. It was indeed a great experience. I loved it. I think everyone who wants to market their own brand or even build more engagement online should join WsCube Tech classes.

Profile

WsCube Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot indepth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.

Profile

WsCube Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The teachers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmoshphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in WsCube Tech Digital Marketing.

Profile

Digital marketing is very essential for marketing in today’s world. And everyone who has a store, business or startup should learn the basics of digital marketing to get the best benefit of internet for themselves. I learnt it just out of curiosity. But now I am aware how these small businesses turn themselves into big brands. I will use my practical knowledge for my home bakery and I hope it will help me grow my business and reach more people.

Profile
Digital marketers handle all the aspects of online marketing and ensure desired results with their knowledge and skills. Their main goal is to increase brand awareness, improve website visibility on search engines, drive traffic, reach wider audiences, generate interest, acquire new customers, and promote products or services among prospects. They execute effective digital marketing campaigns that align with business goals. They are also responsible for gathering information about target customers’ preferences and market trends and developing strategies by integrating various promotional techniques and tools. You can acquire these skills with the best digital marketing course in Pune offered by WsCube Tech.

The salary of a digital marketer depends on an applicant's skills, expertise, and experience:

  • A fresher can get a package of around ₹15-40k per month.
  • A graduate with a digital marketing certificate can get a salary of up to ₹5 LPA.
  • A professional with experience in any aspect of digital marketing can expect a 20-30% hike on the CTC.
Yes, we offer job learners to all the learners enrolled in our online digital marketing course. After the training, our team assists you in finding great career opportunities.

A certified digital marketer can apply for varied job roles in the digital marketing domain, including:

  • SEO Executive
  • Social Media Marketer
  • SEM Specialist
  • Content Marketer
  • PPC Manager
  • Email Marketer
  • Digital Marketing Executive
  • YouTube Manager
  • Google Ads Specialist
While creating digital marketing strategies, the team members can face several challenges. The first and most important is fierce competition as standing out from peers is a tough row to hoe. Also, tracking the results of marketing campaigns and determining their effectiveness are other difficult tasks for marketers.

A few key points that a digital marketer must keep in mind while formulating marketing strategies are:

  • Proper planning and execution to avoid any obstacles
  • Adapting to changes in the market to ensure the success of the strategy
  • Preparing for unforeseen circumstances
  • Regular monitoring of the strategy
Being the best digital marketing institute in Pune, we make sure that our courses are accessible to a wider range of learners. Hence, we have kept the fee of our course budget-friendly. It is only INR 29,500, which includes doubt sessions, study materials, and access to premium tools.
Since all industries and brands are switching to digital platforms for promotions and advertisements, digital marketing certainly offers promising career options. It is one of the in-demand skills required by recruiters and companies. A digital marketing professional with the right skills and experience can find several lucrative job opportunities.
Freshers or professionals who want to upskill themselves and make a career in this industry must enrol in our best digital marketing training in Pune. Anyone with the following job roles can boost their career with our extensive program.