logo

Digital marketing is a fast-growing field with lots of career opportunities in every industry. Since every business needs to do marketing on the internet today by optimizing the website ranking, building social media presence, online ads, and other mediums, the people who have the digital marketing skills are in demand.

If you have the zeal to this skill and grab these exciting opportunities, then our digital marketing course in Kota is meant for you. You will learn all the essential skills required to become a highly-paid professional in this field.

WsCube Tech is the best digital marketing training institute in Kota Rajasthan. Over the years, we have trained thousands of learners across India. First, you will learn how to employ digital marketing with many use cases. Then, a demonstration of SEO strategies, content strategies, Google Ads, YouTube marketing, and all strategies will be provided.

Register yourself for two days of free online classes where our mentors will connect with you live to teach top-class digital marketing.

Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
courses-highlight-images

Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
courses-highlight-images

Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
courses-highlight-images

On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
courses-highlight-images
program-card-imgprogram-card-img

LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

program-card-imgprogram-card-img

Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

program-card-imgprogram-card-img

Ask

Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

program-card-imgprogram-card-img

Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
Project

icon

Case Study

icon

Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
Project

icon

Case Study

icon

Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

icon

Milestone 2 - Duration: 6 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
Project

icon

icon

Case Study

icon

Module 5

On Page SEO

  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
Project

icon

Module 6

Technical SEO

  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
Project

icon

Case Study

icon

Module 7

Web Analytics & Monitoring

  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
Project

GSC & GA4

Module 8

Off-Page SEO & Reporting

  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
Project

icon

Case Study

icon

Module 9

Content Marketing

  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
Project

Travel blog

Case Study

icon

Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 10

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
Project

Nothing Phone

Case Study

icon

icon

Module 11

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
Project

icon

Module 12

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
Project

icon

Case Study

icon

Milestone 4 - Duration: 8 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 13

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
Project

icon

Case Study

icon

Module 14

Meta Ads Campaign

  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
Project

icon

Campaign

Case Study

icon

Module 15

Meta Ads Conversion Tracking

  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
Project

icon

Case Study

icon

Module 16

Meta Ads Reporting

  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
Project

icon

Case Study

icon

Module 17

Google Search Ads

  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
Project

icon

Case Study

icon

Keyword Research

Module 18

Google Display Ads

  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
Project

icon

Module 19

Google Video Ads & Conversion Tracking

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
Project

icon

Case Study

icon

Module 20

Google Shopping Ads & Retargeting

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
Project

icon

Case Study

icon

Milestone 5 - Duration: 4 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 21

Email, WhatsApp Marketing & Automation

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
Project

icon

Case Study

icon

Module 22

Freelancing

  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
Project

icon

Case Study

icon

Module 23

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
Project

icon

Case Study

icon

Module 24

Mega Capstone Project

Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.

Image
Boostrap
career-img

Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

career-img

LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

career-img

GitHub Mastery

Enhance GitHub profiles to showcase your projects and collaboration skills.

career-img

Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

career-img

Pitch Perfect

Improve verbal
communication and
presentation skills.

career-img

Mock Interviews

Prepare for job interviews through our 1:1 mock interviews and feedback.

career-img

Job Ready

Climb the ladder that leads you to your dream job.

career-img

Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

career-img

LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

certificat-icon

Industry-Recognized Certificate

Earn a certificate valued by top companies.

certificat-icon

Stand Out in Job Market

Fortify Your Profile to Increase Credibility

certificat-icon

Your Passport to Career Growth

Access Well-Paying Data Analyst positions

certificat-icon

Industry-Recognized Certificate

Earn a certificate valued by top companies.

fees-structure-img

    Total Program Fee:

    45,000/-

    34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
mentor-img

Himanshu Tiwari

mentor-img

Mukul Shokeen

mentor-img

Pawan Kumar

mentor-img

Neetiraj Singh

Phone

Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
company-logo

Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

star-iconstar-iconstar-iconstar-iconstar-icon

4.9(8,562 Reviews)

(8,562 Reviews)

Hear From Our Alumni

Very good course. The syllabus is really broad so that one can learn everything or all aspects of digital marketing. I am a social media manager and wanted to learn Google Ads also, but this course has given me much more than that. Thanks!

Profile

Highly impressive. This is a good course, especially for people like me who had no idea about digital marketing. I had learnt about this area from my cousin and then watched some videos on WsCube Tech YouTube channel. Then I chose this course. It is worth the time and money. Recommended!

Profile

Who says Kota people are only about IIT and NEET. I had passion for blogging and YouTube. While searching for the best digital marketing course in Kota, I found it. My mentor was expert in digital marketing and his way of communication was very effective. I am on my way to build a great blog.

Profile

Thanks a lot to the team of WsCube Tech. I joined this course from my city and got to understand strategies of digital marketing. I am particularly interested in SEO field. Recently, I applied for jobs, and found a remote SEO job

Profile

Very good course. The syllabus is really broad so that one can learn everything or all aspects of digital marketing. I am a social media manager and wanted to learn Google Ads also, but this course has given me much more than that. Thanks!

Profile

Highly impressive. This is a good course, especially for people like me who had no idea about digital marketing. I had learnt about this area from my cousin and then watched some videos on WsCube Tech YouTube channel. Then I chose this course. It is worth the time and money. Recommended!

Profile

Who says Kota people are only about IIT and NEET. I had passion for blogging and YouTube. While searching for the best digital marketing course in Kota, I found it. My mentor was expert in digital marketing and his way of communication was very effective. I am on my way to build a great blog.

Profile

Thanks a lot to the team of WsCube Tech. I joined this course from my city and got to understand strategies of digital marketing. I am particularly interested in SEO field. Recently, I applied for jobs, and found a remote SEO job

Profile
Digital marketing is a process or skill that helps in bringing a business online and promoting it across different mediums, like social media, search engines, etc. It helps the business to reach its targeted audience, find customers, and grow the business online.
Yes. In this online Digital Marketing in Kota, we cover every concept from scratch. So you don't need prior knowledge.
Yes. You will get professional certification from WsCube Tech, which you can add to your resume and easily explore good job opportunities.
Yes. We cover every module from basic level to advanced level.
The online training offered by WsCube Tech is the best one for you if you want to learn practically and become job-ready.
We cover all the digital marketing types and areas in our course. These include search engine optimization (SEO), Google Ads, Social Media Marketing, domain marketing, blogging, WordPress, Shopify, Google AdSense, Google Analytics, Google Search Console, Email Marketing, Content Marketing, and much more.
Yes. You can take two days of free demo classes before paying the fee.
It is an online course which will be conducted on a regular basis. You will connect using your smartphone or laptop/computer and learn everything from our mentors in a live class.
Yes. It is a skill that you can learn at anytime of your life or career.
In case you are not able to attend a live class, our team will share with you the recordings. You can watch these and ask your doubts to the mentor in the next class.