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Who can apply for the course?

Digital marketing is a fast-growing field with lots of career opportunities in every industry. Since every business needs to do marketing on the internet today by optimizing the website ranking, building social media presence, online ads, and other mediums, the people who have the digital marketing skills are in demand.

If you have the zeal to this skill and grab these exciting opportunities, then our digital marketing course in Kota is meant for you. You will learn all the essential skills required to become a highly-paid professional in this field.

WsCube Tech is the best digital marketing training institute in Kota Rajasthan. Over the years, we have trained thousands of learners across India. First, you will learn how to employ digital marketing with many use cases. Then, a demonstration of SEO strategies, content strategies, Google Ads, YouTube marketing, and all strategies will be provided.

Register yourself for two days of free online classes where our mentors will connect with you live to teach top-class digital marketing.

Highlights of Digital Marketing Course in Kota

Highlighting the Best Course Features.

Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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How Does This Digital Marketing Course in Kota Work?

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LearnOffline Classes

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your digital marketing skills.

Curriculum of Digital Marketing Training in Kota

A detailed overview of the course, including key topics, objectives, and module sequence.

  • durationDuration
  • 20 Weeks
  • durationMode
  • Offline
  • durationLive Sessions
  • 99+ hrs
  • durationProjects
  • 14+
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Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
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Milestone 2 - Duration: 5 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • Introduction to SEO and Its Importance
  • Understanding Search Engines, SERPs, and Zero-Click Searches
  • AEO, SGE & AIO: The AI Era of SEO
  • Keyword Research Basics
  • AI-Driven & Entity-Based Keyword Targeting
  • Advanced Keyword Strategies
  • Search Experience Optimization (SXO) & Voice Search Readiness
  • Keyword Competition and Volume Analysis
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Keyword Research 1

Module 5

On Page SEO

  • On-Page SEO Fundamentals
  • Meta Tags & AI-Powered Optimization
  • Headings, Image SEO & Alt Tags
  • Website & URL Structure for SEO
  • Content Optimization & SEO Mistakes to Avoid
  • Internal Linking & Anchor Text Strategy
  • SEO Authority Signals & Open Graph Tags
  • Technical SEO Essentials
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Module 6

Technical SEO

  • Broken Link Fixing & Redirection Setup
  • Site Speed Optimization with Tools & AI
  • Mobile-Friendly & Responsive Design (SXO Focus)
  • Essential Chrome Extensions for SEO
  • Schema Markup Basics & Its Role in AEO
  • Types of Schema & Implementation Methods
  • Breadcrumbs & Schema Validation Techniques
  • Google Search Console: Setup and Usage
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Keyword Research 2

Module 7

Web Analytics & Monitoring

  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
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Module 8

Content Marketing

  • Website SEO Audit: Importance and Frequency
  • SEO Audit Checklists and Tools (GSC, Technical Audit)
  • Introduction to Content Marketing & Its Benefits
  • Content Types & Funnel Stages (TOFU, MOFU, BOFU)
  • User Intent & Content Strategy (SXO Focus)
  • Copywriting vs Content Writing: Key Differences
  • Elements & Techniques of Effective Copywriting
  • AI-Driven Content Strategy & Optimization for AI Tools
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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 9

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
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Module 10

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
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Module 11

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
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Milestone 4 - Duration: 7 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 12

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting with AI
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Targeting Tourists for Dubai

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Module 13

Meta Ads Campaign Structure

  • AI-Powered Ad Strategies & Optimization
  • Advanced Campaign Budget Optimization & A/B Testing
  • Facebook Engagement & Conversion Ads Setup
  • Lead Generation: Forms, Funnels & Meta Auto‑Chat
  • Facebook Business Manager & Ads Manager Essentials
  • Facebook Pixel: Installation & Integration Methods
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Case Study

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Module 14

Meta Ads Conversion Tracking

  • Live Pixel Tracking & Troubleshooting
  • Pixel Integration via Partner Tools & Conversion API (Stape.io)
  • Custom Audiences & Meta Source Audiences
  • Lookalike Audiences: Creation, Types & Usage
  • Custom Conversion Audiences & Their Application
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Module 15

Meta Ads Reporting

  • Campaign Performance Analysis & Optimization with AI Tools
  • Rule-Based & Creative Automation in Ad Campaigns
  • End-to-End Campaign Execution on Meta & Instagram
  • Introduction to SEM & Google Ads
  • Google Ads Formats and Ad Placement Overview
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Module 16

Google Search Ads

  • Ad Objectives and Bid Strategies
  • AI-Powered Search Campaign Setup (Maximize Performance)
  • Keyword Importance and Match Types in SEM
  • Keyword Research Tools & Negative Keywords
  • AI-Powered Ad Copywriting (GravityWrite)
  • Ad Extensions Setup (Sitelink, App, Call, Callout, Location, Price)
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Keyword Research

Module 17

Google Display & Video Ads

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
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Module 18

Conversion Tracking

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
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Milestone 5 - Duration: 2 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 19

Email, WhatsApp Marketing, Automation & Freelancing

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
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Module 20

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
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Tools you will learn

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Last Mile Prep

Comprehensive Career Support to Help You Shine.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

Be in the spotlight by getting certified!

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Digital Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Fee structure of this program

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    Total Program Fee:

    ₹45,000/-

    ₹34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Meet Your Mentors

Learn directly from the experts & industry stalwarts.

Mentore

Himanshu Tiwari

Sr. Digital Marketing Manager Mentor

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Mentore

Pawan Kumar

Sr. Digital Marketing Mentor

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Mentore

Neetiraj Singh

SEO & PPC Specialist

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Mentore

Aman Sharma

SEO & PPC Analyst

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Mentore

Prajjwal Bhatnagar

Digital Marketing Trainer

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Still Confused? Want to know more?

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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly, seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(8,562 Reviews)

(8,562 Reviews)

Hear From Our Alumni

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Shivani Sharma

Very good course. The syllabus is really broad so that one can learn everything or all aspects of digital marketing. I am a social media manager and wanted to learn Google Ads also, but this course has given me much more than that. Thanks!
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Avinash Maheshwari

Thanks a lot to the team of WsCube Tech. I joined this course from my city and got to understand strategies of digital marketing. I am particularly interested in SEO field. Recently, I applied for jobs, and found a remote SEO job
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Rohitash Jain

Highly impressive. This is a good course, especially for people like me who had no idea about digital marketing. I had learnt about this area from my cousin and then watched some videos on WsCube Tech YouTube channel. Then I chose this course. It is worth the time and money. Recommended!
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Preeti Jhalani

Who says Kota people are only about IIT and NEET. I had passion for blogging and YouTube. While searching for the best digital marketing course in Kota, I found it. My mentor was expert in digital marketing and his way of communication was very effective. I am on my way to build a great blog.

FAQs About Digital Marketing Course in Kota

Here’s everything you may ask.

Digital marketing is a process or skill that helps in bringing a business online and promoting it across different mediums, like social media, search engines, etc. It helps the business to reach its targeted audience, find customers, and grow the business online.
Yes. In this online Digital Marketing in Kota, we cover every concept from scratch. So you don't need prior knowledge.
Yes. You will get professional certification from WsCube Tech, which you can add to your resume and easily explore good job opportunities.
Yes. We cover every module from basic level to advanced level.
The online training offered by WsCube Tech is the best one for you if you want to learn practically and become job-ready.
We cover all the digital marketing types and areas in our course. These include search engine optimization (SEO), Google Ads, Social Media Marketing, domain marketing, blogging, WordPress, Shopify, Google AdSense, Google Analytics, Google Search Console, Email Marketing, Content Marketing, and much more.
Yes. You can take two days of free demo classes before paying the fee.
It is an online course which will be conducted on a regular basis. You will connect using your smartphone or laptop/computer and learn everything from our mentors in a live class.
Yes. It is a skill that you can learn at anytime of your life or career.
In case you are not able to attend a live class, our team will share with you the recordings. You can watch these and ask your doubts to the mentor in the next class.