You will have knowledge regarding search engine optimization (SEO), social media, affiliate marketing, lead generation, Google Ads, Google Analytics, PPC, and tools used in digital marketing.
Moreover, you will get an insight into frameworks and approaches for measuring the digital activities of consumers. You will understand what motivates marketing professionals while choosing the right data collection and analysis techniques. By the end of the course, you will be able to evaluate and choose the appropriate web analytics tools based on your marketing goals. In addition, you will become familiar with the challenges and opportunities that digital media holds.