SEO is all about two key concepts, on-page, and off-page SEO. All the techniques and strategies that you apply directly to the website are called on-page SEO. Here, all your efforts are directed to your site, be it publishing the content, improving its loading speed, optimizing meta tags, or adding keywords to the content.
On the other hand, off-page SEO includes working on a third-party website to build links to your website. Here, you create links from high-authority websites, conveying to Google that these leading sites trust you. This indirectly improves your website's ranking on search engines. To know more about such concepts, register now to learn SEO in Kota.