Content writing is the process of producing content for different digital platforms and channels, such as websites, social media, e-commerce, blog, etc. In the context of the web, content refers to information targeted toward the interests of the target audience.
You can create product descriptions, blogs, guest posts, newsletters, buying guides, opinion prices, and more as a content writer. Freelance or in-house content writers work according to the brief from clients and research topics based on their objectives. Also, they decide the tone and language according to the publishing platform.
Also, optimised and effective content writing can improve SEO ranking, drive traffic, attract audiences, and increase brand awareness. Hence, it has become a crucial part of digital marketing.